Use an Account Based Strategy to focus your GTM team on the prospects most likely to become your next best customers

Account Based Strategy

By analyzing your current account list and capabilities, we’ll identify areas to accelerate growth – both immediately and over the long-term.

Deliverables:

Target account list creation: Ideal Customer Profile analysis, market map, tiered account structure, and ongoing list maintenance guidance
Account team design: Team pod design to build pipeline against your sets of accounts
Account team orchestration: Design of weekly meeting structure and tools to create alignment between marketing and sales
Measurement: Dashboard design, growth model design, and KPIs for successful migration to account based motions

Design end-to-end account based plays to build direct pipeline and revenue, including cadences and templates for each customer touchpoint.

Deliverables:

Bring your team together to define your account based working model and how to orchestrate activities across the team.

Deliverables:
Workshop designed to help sales and marketing teams
collaborate effectively using an account based model. This workshop includes:

Get in touch to discuss bringing Winning by Design’s Account Based Marketing blueprints, training, and coaching to your business.