
Account Based Strategy
By analyzing your current account list and capabilities, we’ll identify areas to accelerate growth – both immediately and over the long-term.
Deliverables:
- Target account list creation: Ideal Customer Profile analysis, market map, tiered account structure, and ongoing list maintenance guidance
- Account team design: Team pod design to build pipeline against your sets of accounts
- Account team orchestration: Design of weekly meeting structure and tools to create alignment between marketing and sales
- Measurement: Dashboard design, growth model design, and KPIs for successful migration to account based motions



Account Based Playbook Design
Design end-to-end account based plays to build direct pipeline and revenue, including cadences and templates for each customer touchpoint.
Deliverables:
- Design end-to-end account based plays and assets
- Account awareness coverage
- Account based prospecting templates
- Play orchestration across teams
Remote Account Based Workshop
Bring your team together to define your account based working model and how to orchestrate activities across the team.
Deliverables:
Workshop designed to help sales and marketing teams
collaborate effectively using an account based model. This workshop includes:
- Account based planning
- Account based engagement
- Account based plays


Get started!
Get in touch to discuss bringing Winning by Design’s Account Based Marketing blueprints, training, and coaching to your business.