Pinpoint the immediate areas for improved productivity across your marketing, sales, and customer success engines
Get ready for AI with an end-to-end process across the Bowtie, including Key Actions, and Roles & Responsibilities
Calculate your Growth Model and Growth Formula for each GTM motion to know where to invest (or divest) or make operational improvements
COMPANIES WHO HAVE SCALED WITH US:
SERVICES
Your GTM must operate like a Revenue Factory in order to be successful in the long term.
Our range of services helps you get there.
GTM DIAGNOSTIC
Identify key opportunities and align your GTM exec team on the right priorities.
- Benchmark each of your GTM Motions and identify opportunities for improvement across the Bowtie.
- Get guidance and agreement on next steps in order to drive incremental change against your KPIs
GTM GROWTH MODEL
Gain insight into your growth dynamics and key drivers.
- Establish a custom Growth Formula for each of your GTM motions to see what must be true to hit your revenue goal
- Plan where future growth will come from with a GTM Growth Model, including acquisition, retention, and expansion across your business
CUSTOMER IMPACT JOURNEY
Align your GTM teams, define what good looks like, and get ready for automation and AI with an end-to-end process design that defines exactly how to achieve recurring impact for your customers.
GTM PLAYBOOKS
GTM Playbooks are typically aligned with a function or role, or a stage of the Bowtie – including: Prospecting Playbook, Sales Playbook, Frontline Manager Playbook, Onboarding Playbook, Retention Playbook, Expansion Playbook, ABM Design.
GTM MESSAGING
Turn-by-turn directions for your team with discovery cards with discovery key questions and impact stories for each persona and segment.
IMPACT SPRINTS
Impact Sprints help you improve a single skill across your team within the quarter. Impact Sprints combine a blueprint to tailor the skill for your company with training and coaching to implement the skill.
RESULTS YOU CAN EXPECT
Real results from an Impact Sprint at a $670M ARR project management SaaS company
% of reps asking Impact Questions went from 32% to 90%
% of reps asking Critical Event Questions went from 21% to 70%
Real results from an end-to-end Customer Impact Journey implementation at a $3B ARR public SaaS company
Increase in application of SPICED methodology to customer discovery calls
GET IN TOUCH
We can help you determine which path to Revenue Architecture will work best for your team.