The practice of Revenue Architecture

We think of Revenue Architecture as a craft, a trade, a career. At WbD, it is a practice that is continually honed and supported by education, curiosity, and roll-up-your-sleeves experience.

Each Revenue Architect may have a particular specialty — such as in marketing process, data architecture, or sales process — which is matched to each client’s unique needs.

All of our Architects have strong backgrounds in recurring revenue, and are certified on our models and methodology via our internal shadowing and onboarding process.

We’re always looking for more Architects to join our crew! See here for the latest open positions.

PARIS, FRANCE

Aurelien Tardieu

Areas of expertise: Revenue Architecture, GTM Diagnostics, Sales Playbooks, Q-Cards

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AUSTIN, TEXAS

Beth Yehaskel

Areas of expertise: Customer Success as a profit center, scaling teams, Customer Success org design, Renewal & Expansion motions

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ATLANTA, GA

David Ellin

Areas of expertise: Customer Success strategies, Customer Success org design, building long-term customer relationships

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LONDON, ENGLAND

David Gordillo

Areas of experience: Prospecting, Sales, GTM

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TORONTO, ONTARIO

Elizabeth Italiano

Areas of experience: GTM Diagnostics, Sales Playbooks, Customer Success Playbooks, Org & Comp Design

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SÃO PAULO, BRAZIL

Frederico Paredes

Areas of expertise: GTM Diagnostics, Recurring Revenue Operating Model implementation

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GHENT, BELGIUM

Harold Roegiers

Areas of expertise: GTM Diagnostics, Prospecting Playbooks, Sales Playbooks, Discovery Q-Cards, SDR / AE / Manager Training

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SAN FRANCISCO, CA

Jaap Westrik

Areas of expertise: Growth capacity modeling, revenue org design, incentive compensation modeling

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AUSTIN, TX

Jennifer Griffin

Areas of expertise: Building CS teams, scaling CS teams, CS renewal and expansion optimization

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SAN FRANCISCO, CA

Jim Hopkins

Areas of expertise: Sales-ready messaging, Prospecting Playbook design, Account Based Strategy

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MUNICH, GERMANY

Johannes Stich

Areas of expertise: GTM Diagnostics, Recurring Revenue Operating Model, Sales Playbook Design, Discovery Q-Cards

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ST. LOUIS, MO

John Grispon

Areas of expertise: GTM Diagnostics, sales playbook design, target account prospecting design, enterprise sales process

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VANCOUVER, BC

Luke Starbuck

Areas of expertise: GTM Diagnostics, GTM Strategy, Growth Modeling, Account-Based Strategy, Demand Generation, Ideal Customer Profiling and Segment Analysis

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PORTLAND, OR

Meagan French

Areas of experience: Account based strategy, demand generation, ideal customer profiles, sales-ready messaging

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CHICAGO, IL

Nick Thomas

Areas of expertise: Customer Success GTM strategy, Customer Success / revenue operations, system / tool architecture, business operations

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SAN FRANCISCO, CA

Owen Brewer

Areas of expertise: GTM Diagnostics, Prospecting / Sales / Expansion Playbooks, initiatives to move upmarket

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BERLIN, GERMANY

Roee Hartuv

Areas of expertise: Sustainable Growth, Revenue Architecture, Sales Management, Coaching & Leadership

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