The practice of Revenue Architecture
We think of Revenue Architecture as a craft, a trade, a career. At WbD, it is a practice that is continually honed and supported by education, curiosity, and roll-up-your-sleeves experience.
Each Revenue Architect may have a particular specialty — such as in marketing process, data architecture, or sales process — which is matched to each client’s unique needs.
All of our Architects have strong backgrounds in recurring revenue, and are certified on our models and methodology via our internal shadowing and onboarding process.
We’re always looking for more Architects to join our crew! See here for the latest open positions.
Areas of expertise: GTM Diagnostics, Prospecting / Sales / Expansion Playbooks, initiatives to move upmarket
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Areas of expertise: Customer Success GTM strategy, Customer Success / revenue operations, system / tool architecture, business operations
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Areas of experience: Account based strategy, demand generation, ideal customer profiles, sales-ready messaging
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Areas of expertise: GTM Diagnostics, sales playbook design, target account prospecting design, enterprise sales process
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Areas of expertise: GTM Diagnostics, Recurring Revenue Operating Model, Sales Playbook Design, Discovery Q-Cards
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Areas of expertise: Building CS teams, scaling CS teams, CS renewal and expansion optimization
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Areas of expertise: Growth capacity modeling, revenue org design, incentive compensation modeling
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Areas of expertise: Account research & prospecting, sales process improvement, expansion strategy & execution
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Areas of expertise: GTM Diagnostics, Prospecting Playbooks, Sales Playbooks, Discovery Q-Cards, SDR / AE / Manager Training
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Areas of expertise: GTM Diagnostics, Recurring Revenue Operating Model implementation
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Areas of experience: GTM Diagnostics, Sales Playbooks, Customer Success Playbooks, Org & Comp Design
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Areas of expertise: Customer Success strategies, Customer Success org design, building long-term customer relationships
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Areas of expertise: Opportunity management, account planning, Customer Success execution, change leadership execution
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Areas of expertise: Customer Success as a profit center, scaling teams, Customer Success org design, Renewal & Expansion motions
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Areas of expertise: Recurring Revenue Operating Model, prospecting & pipeline creation, opportunity management, Provocative / Enterprise Sales
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Areas of expertise: GTM Diagnostics, GTM Strategy, Growth Modeling, Account-Based Strategy, Demand Generation, Ideal Customer Profiling and Segment Analysis
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Areas of expertise: Sales-ready messaging, Prospecting Playbook design, Account Based Strategy
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