The practice of Revenue Architecture

We think of Revenue Architecture as a craft, a trade, a career. At WbD, it is a practice that is continually honed and supported by education, curiosity, and roll-up-your-sleeves experience.

Each Revenue Architect may have a particular specialty — such as in marketing process, data architecture, or sales process — which is matched to each client’s unique needs.

All of our Architects have strong backgrounds in recurring revenue, and are certified on our models and methodology via our internal shadowing and onboarding process.

We’re always looking for more Architects to join our crew! See here for the latest open positions.

SAN FRANCISCO, CA

Owen Brewer

Areas of expertise: GTM Diagnostics, Prospecting / Sales / Expansion Playbooks, initiatives to move upmarket

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CHICAGO, IL

Nick Thomas

Areas of expertise: Customer Success GTM strategy, Customer Success / revenue operations, system / tool architecture, business operations

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PORTLAND, OR

Meagan French

Areas of experience: Account based strategy, demand generation, ideal customer profiles, sales-ready messaging

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ST. LOUIS, MO

John Grispon

Areas of expertise: GTM Diagnostics, sales playbook design, target account prospecting design, enterprise sales process

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MUNICH, GERMANY

Johannes Stich

Areas of expertise: GTM Diagnostics, Recurring Revenue Operating Model, Sales Playbook Design, Discovery Q-Cards

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AUSTIN, TX

Jennifer Griffin

Areas of expertise: Building CS teams, scaling CS teams, CS renewal and expansion optimization

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SAN FRANCISCO, CA

Jaap Westrik

Areas of expertise: Growth capacity modeling, revenue org design, incentive compensation modeling

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SALT LAKE CITY, UT

Indu Sudhakar

Areas of expertise: Account research & prospecting, sales process improvement, expansion strategy & execution

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GHENT, BELGIUM

Harold Roegiers

Areas of expertise: GTM Diagnostics, Prospecting Playbooks, Sales Playbooks, Discovery Q-Cards, SDR / AE / Manager Training

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SÃO PAULO, BRAZIL

Frederico Paredes

Areas of expertise: GTM Diagnostics, Recurring Revenue Operating Model implementation

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TORONTO, ONTARIO

Elizabeth Italiano

Areas of experience: GTM Diagnostics, Sales Playbooks, Customer Success Playbooks, Org & Comp Design

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ATLANTA, GA

David Ellin

Areas of expertise: Customer Success strategies, Customer Success org design, building long-term customer relationships

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SAN FRANCISCO, CA

Charlie Moss

Areas of expertise: Opportunity management, account planning, Customer Success execution, change leadership execution

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AUSTIN, TX

Beth Yehaskel

Areas of expertise: Customer Success as a profit center, scaling teams, Customer Success org design, Renewal & Expansion motions

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LINCOLN, NE

Aaron Hill

Areas of expertise: Recurring Revenue Operating Model, prospecting & pipeline creation, opportunity management, Provocative / Enterprise Sales

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VANCOUVER, BC

Luke Starbuck

Areas of expertise: GTM Diagnostics, GTM Strategy, Growth Modeling, Account-Based Strategy, Demand Generation, Ideal Customer Profiling and Segment Analysis

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SAN FRANCISCO, CA

Jim Hopkins

Areas of expertise: Sales-ready messaging, Prospecting Playbook design, Account Based Strategy

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