The practice of Revenue Architecture

We think of Revenue Architecture as a craft, a trade, a career. At WbD, it is a practice that is continually honed and supported by education, curiosity, and roll-up-your-sleeves experience.

Each Revenue Architect may have a particular specialty — such as in marketing process, data architecture, or sales process — which is matched to each client’s unique needs.

All of our Architects have strong backgrounds in recurring revenue, and are certified on our models and methodology via our internal shadowing and onboarding process.

We’re always looking for more Architects to join our crew! See here for the latest open positions.

SALT LAKE CITY, UTAH

Andrew Parry

Areas of expertise: Revenue Architecture, GTM Diagnostics, GTM Strategy, Growth Modeling, Data architecture/frameworks

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PARIS, FRANCE

Aurelien Tardieu

Areas of expertise: Revenue Architecture, GTM Diagnostics, Sales Playbooks, Q-Cards

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AUSTIN, TEXAS

Beth Yehaskel

Areas of expertise: Customer Success as a profit center, scaling teams, Customer Success org design, Renewal & Expansion motions

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ATLANTA, GA

David Ellin

Areas of expertise: Customer Success strategies, Customer Success org design, building long-term customer relationships

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LONDON, ENGLAND

David Gordillo

Areas of experience: Prospecting, Sales, GTM

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BRITISH COLUMBIA, CANADA

Fiona Chiu

Areas of expertise: Revenue Architecture, GTM Diagnostics, GTM Strategy, Growth Modeling, Data architecture/frameworks

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GHENT, BELGIUM

Harold Roegiers

Areas of expertise: GTM Diagnostics, Prospecting Playbooks, Sales Playbooks, Discovery Q-Cards, SDR / AE / Manager Training

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AUSTIN, TX

Jennifer Griffin

Areas of expertise: Building CS teams, scaling CS teams, CS renewal and expansion optimization

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SAN FRANCISCO, CA

Jim Hopkins

Areas of expertise: Sales-ready messaging, Prospecting Playbook design, Account Based Strategy

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ST. LOUIS, MO

John Grispon

Areas of expertise: GTM Diagnostics, sales playbook design, target account prospecting design, enterprise sales process

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ATLANTA, GA

Peter Street

Areas of expertise: Revenue Architecture, GTM Diagnostics, GTM Strategy, Growth Modeling, Data architecture/frameworks

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NORTH CAROLINA, UNITED STATES

Rachel Sasser

Areas of expertise: Persona QCards, Account-Based Strategy Plays, Sales Playbooks

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BERLIN, GERMANY

Roee Hartuv

Areas of expertise: Sustainable Growth, Revenue Architecture, Sales Management, Coaching & Leadership

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CANCUN, MEXICO

Walter Taboada

Areas of expertise: Revenue Architecture, GTM Diagnostics, GTM Strategy, Growth Modeling, Data architecture/frameworks

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