The practice of Revenue Architecture

We think of Revenue Architecture as a craft, a trade, a career. At WbD, it is a practice that is continually honed and supported by education, curiosity, and roll-up-your-sleeves experience.

Each Revenue Architect may have a particular specialty — such as in marketing process, data architecture, or sales process — which is matched to each client’s unique needs.

All of our Architects have strong backgrounds in recurring revenue, and are certified on our models and methodology via our internal shadowing and onboarding process.

We’re always looking for more Architects to join our crew! See here for the latest open positions.

SALT LAKE CITY, UTAH

Andrew Parry

Areas of expertise: Revenue Architecture, GTM Diagnostics, GTM Strategy, Growth Modeling, Data architecture/frameworks

See full profile
PARIS, FRANCE

Aurelien Tardieu

Areas of expertise: Revenue Architecture, GTM Diagnostics, Sales Playbooks, Q-Cards

See full profile
SEATTLE, WASHINGTON

Beth Yehaskel

Areas of expertise: Customer Success as a profit center, scaling teams, Customer Success org design, Renewal & Expansion motions

See full profile
ATLANTA, GA

David Ellin

Areas of expertise: Customer Success strategies, Customer Success org design, building long-term customer relationships

See full profile
LONDON, ENGLAND

David Gordillo

Areas of experience: Prospecting, Sales, GTM

See full profile
BRITISH COLUMBIA, CANADA

Fiona Chiu

Areas of expertise: Revenue Architecture, GTM Diagnostics, GTM Strategy, Growth Modeling, Data architecture/frameworks

See full profile
GHENT, BELGIUM

Harold Roegiers

Areas of expertise: GTM Diagnostics, Prospecting Playbooks, Sales Playbooks, Discovery Q-Cards, SDR / AE / Manager Training

See full profile
SAN FRANCISCO, CA

Jim Hopkins

Areas of expertise: Sales-ready messaging, Prospecting Playbook design, Account Based Strategy

See full profile
ST. LOUIS, MO

John Grispon

Areas of expertise: GTM Diagnostics, sales playbook design, target account prospecting design, enterprise sales process

See full profile
NORTH CAROLINA, UNITED STATES

Rachel Sasser

Areas of expertise: Persona QCards, Account-Based Strategy Plays, Sales Playbooks

See full profile
BERLIN, GERMANY

Roee Hartuv

Areas of expertise: Sustainable Growth, Revenue Architecture, Sales Management, Coaching & Leadership

See full profile
CANCUN, MEXICO

Walter Taboada

Areas of expertise: Revenue Architecture, GTM Diagnostics, GTM Strategy, Growth Modeling, Data architecture/frameworks

See full profile