Revenue Architects

John Grispon

Favorite quote:

"It's not whether you get knocked down, it's whether you get up."-Vince Lombardi

Ask me about:

Love talking about revenue strategy and how using data can make a huge difference. Outside of work, you'll find me laughing with my wife and family, scoping a new place to fly fish, working out, and watching college football.


My key areas of expertise

GTM DiagnosticsSales Playbook DesignTarget Account Prospecting DesignEnterprise Sales Process

Some of my clients

My experience prior to WbD

My key points of advice to Revenue leaders

  • Invest time in practice and training. Bake this into your front line manager quarterly cadences with their teams.
  • You don’t need great closers, you need sellers that are great at discovery.
  • Know the data from your funnel. Small changes across your the customer’s experience can significantly impact growth.

My example Deliverables