Winning by Design Resources


Gain a better understanding of how experienced software buyers perceive your sales process, messaging, product, and pricing. Search the topics that are most applicable to your business and sales process. Use our research papers and training videos to understand complex sales processes; from structuring teams to measuring results and growth.

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Winning by Design books are authored by leading SaaS sales architects. The same team that pioneered and proved the detailed frameworks, templates, and guidance included in the books to achieve success in any customer-facing role. Books are available for all sales roles and we’re adding new roles as they become integral in the SaaS sales process.

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Training for every role, always complimentary
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Guidance for startups through Fortune 500
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