How We Help

Apply a common language across all of your Revenue Teams (Sales, Marketing, Customer Success), with a universal methodology for a well-orchestrated customer experience — all codified into your processes, playbooks, and systems.

Uncover gaps and opportunities to optimize recurring revenue growth

Apply a universal methodology and process across your entire customer journey

Activate through defined processes and playbooks, implemented directly into your workflow

Arm your reps with the core skills for success, with a common language to unify as one GTM team

Provide teams with ongoing development to make change stick, gauge progress, and reach your goals

Services for all Revenue teams

Achieve sustainable growth, with consistent process design and training applied across the entire Revenue team.

01

Sales Services

Uncover gaps and opportunities to optimize your revenue growth. We review processes against best practices and peer companies.

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02

Marketing Services

Attract, engage, and convert more of your best customers. Apply proven account based techniques for maximum impact from your marketing activities.

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03

Customer Success Services

Tap into the growth opportunities in your existing customer base. Apply customer-centric strategies and techniques to drive real impact for your customers.

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04

Private Equity, Growth Equity & VC Services

Unlock revenue growth across your portfolio with value creation solutions, purpose-built for B2B recurring revenue businesses.

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05

Revenue Enablement Services

Make your investments in training and process design stick. Implement and activate your methodologies and strategies directly into your tool stack and workflow.

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01

Sales Services

Uncover gaps and opportunities to optimize your revenue growth. We review processes against best practices and peer companies.

Learn more
02

Marketing Services

Attract, engage, and convert more of your best customers. Apply proven account based techniques for maximum impact from your marketing activities.

Learn more
03

Customer Success Services

Tap into the growth opportunities in your existing customer base. Apply customer-centric strategies and techniques to drive real impact for your customers.

Learn more
04

Private Equity, Growth Equity & VC Services

Unlock revenue growth across your portfolio with value creation solutions, purpose-built for B2B recurring revenue businesses.

Learn more
05

Revenue Enablement Services

Make your investments in training and process design stick. Implement and activate your methodologies and strategies directly into your tool stack and workflow.

Learn more
TRAINING & COACHING

WbD Revenue Academy

Give your reps the fundamental skills needed for their roles – whether AE, SDR, CSM, or Manager.

Prospecting for Impact
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Prospecting Into Enterprise Accounts
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Selling for Impact
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Selling into Enterprise Accounts
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Customer Success
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Managing for Impact
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Managing for Leadership
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Revenue Architecture
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In their words

We’re proud of the company we keep. More than 600 clients around the world and counting.

Kim Ventura-Perkins 1st
Senior Manager, Sales Enablement | DocuSign
1d Edited

How do you get a 2.5k+ field organization of sellers to speak the same language?

You partner with one of the best in the business, Winning by Design, to deploy a singular sales methodology to better equip our teams.

Over the last 3 months, a small group of Sales Enablement leaders had the opportunity to learn a SaaS-focused sales methodology and how to deploy globally.

I am confident that through this methodology, we will be able to level up as a sales organization and better drive #IMPACT with our clients.

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Niko Thielsch 1st
VP Sales & CS | Alasco
1d Edited

A few weeks ago we joined forces with Winning by Design. We started a 360 approach to level up everything from sales org, to processes, tool stack and of course our GTM market approach. (why? well spoiler #BANT, #MEDDIC all nice but not state of the art because they are #seller-centric and not #customer-centric. They all have their importance but falling short covering the entire funnel from prospecting, closing/winning to onboarding and LTV -> that is why we adopt the #SPICED framework).

For me as a Rep (long time ago) and as Revenue Leader, the SPICED framework was and is a game changer. The impact on GTM, the operational level, the business model and the underlying data required makes it unbeatable for me.

In the following week, all our Reps will go through the best in class sales and customer success training covering the entire sales funnel, skills, mindset and coaching frameworks.
This is a massive investment into our company’s future and primarily in our current talent to develop sales & customer success ⭐️ superstars ⭐️

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Richard McGuinness 1st
VP of Sales EMEA | ClickUp
1d Edited

I recently completed the ‘Mastership in Revenue Architecture’ course and can’t begin to tell you how useful it has been. As a revenue professional, understanding the baseline models of the revenue machine is crucial for success, and too often we spend our time downloading the ‘software’ of sales success without really getting to understand the ‘operating system’ that everything runs on. This is where the Revenue Architecture model kicks in.

This isn’t a course on ‘how to sell’ or ‘where to find your ICP’ – this is a course that covers the fundamentals of GTM model design and execution, and I cannot recommend it highly enough. If you have chosen to build a career as a revenue professional, you should consider this course an update to your core OS.

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David Collett 1st
EMEA Referral Partner Manager | Catapult
1d Edited

The most advanced and complete SaaS sales / GTM framework (and training) I’ve ever come across. PERIOD!

I’ve consumed all the most famous sales methods you can think of. But it always felt like the picture was incomplete and something was missing. That was until I discovered WbD and their unique YouTube videos. It literally blew me away and change my view on SaaS sales methodology. Forget about tricks to “close the deal” and wing it like the pro…If like me you’ve been longing for a sales training framework that breathe data, can reconcile all other methods you’ve learned about, put processes and models first, then your search is over.

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Ethan Gustav 1st
VP of Revenue, North America and Global Accounts | Infobip
1d Edited

To be clear, the team at WbD that we partnered with were incredible. So skilled, professional, collaborative, empathetic, and appropriately flexible and prescriptive to our acute needs.

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Rachel Phipps 1st
Director of Customer Success, EMEA | SmartRecruiters
1d Edited

Rather than simply sign off, I want to say I’m DELIGHTED with the output we have now…Overall, I’m blown away by the work that has gone into this. This significantly supports us to raise the bar and deliver a notably higher standard of CS. This WILL become what we live and breathe within CS, and I know the team will embrace the content, structure and guidance it provides.

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Rich Taylor 1st
VP of Operations and Chief of Staff | Qualio
1d Edited

The expert team from Winning by Design dove deep into our go-to-market teams, processes and data to uncover some critical growth levers for our business. Not only are these insights and action plans essential for our next stage of growth, but they are also helping to get everyone on the same page! Would I recommend Winning by Design to fellow B2B SaaS Growth Leaders – absolutely!

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Kevin Lord 1st
Head of Practice Sales | FreeAgent
4d Edited

Using SPICED is a firm favourite of mine!

The Winning by Design methodology is what we have implemented successfully at FreeAgent the past 3 or 4 years.

Simple sales framework to help with your conversations keeps you consistent and, more importantly, in control of what is being said!

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Get in touch

Contact us to see how we can help your team transform.