Our Sales Training Process
Build improved frameworks into your business to create sustainable growth.
What our customers have to say
"Very valuable partner for any SaaS Scale-Up Chief Revenue Officer... WbD are critical partners in our journey in creating a customer-centric sales and CS methodology that got the business away from 'selling demos' but to diagnosing and prescribing in partnership with the customer. This alone has transformed our win rate."
Chief Revenue Officer
"WbD launched a transformative program changing the conversations between sales, marketing, customer success and ultimately our customer."
Sr. Director of Global Sales Ops
"Prior to engaging WbD, each of our customer facing teams "spoke" different languages...WbD has changed all of this, providing playbooks that we own and can implement, along with giving us a common language, stages, and deliverables to manage all stages of our customer journey."
"We've already seen improvements in areas like sales productivity (~15% increase in MQL:Win rates within two months). The best in the business! If you're looking to improve your GTM organizational effectiveness, this is the way to go."
Sr. Director of Sales
"If you haven't checked out their content, do it right now. As a CEO or startup, you should be talking to the team at WbD. It's the best kept secret in training."
Director of Sales, NA
"I've worked through other sales training programs in the past and they seem to either focus on abstract concepts or get too in the weeds with little tricks and tips. Where Winning by Design shines is in the process/systems. They speak to each step in the sales process in a scientific way that makes sense and can be visualized."
"The blueprint for being a true sales professional... Their team gives you practical techniques to help your customers quickly and effectively."
Sr. Account Executive
"WBD is in the business of elevating the sales profession to the next level (and doing this with more class and less hype). Grounded in a scientific approach to sales, they tackle advanced topics in SaaS around operations, GTM strategy, and enablement."
RVP Business Operations
"WbD FTW - Customer-centric sales approach with conversation ninja skills... They have great energy, and if your people spend enough time with them, they’ll get part of that DNA as it’s very hands-on training and not just lectures."
Co-Founder & CEO