Starting in 2025, AI will transition from assisting to replacing human GTM efforts, driven by a fundamental shift in buyer-seller dynamics where AI-empowered buyers now possess more knowledge than traditional sellers.

This transformation will enable companies to operate GTM functions at approximately 2% of current costs ($2-20 per hour vs. $90-900 for human effort) while achieving higher conversion rates through consistent, scalable, and sustainable AI-led growth processes.

Companies that establish their AI foundation in 2025 will create a “zero-day exploit,” gaining such a significant competitive advantage in both cost efficiency and growth acceleration that others will be unable to bridge the gap.

A Winning by Design Research Paper