BENEFITS THAT HELP YOU SCALE
F O R $ 3 0 , 0 0 0 P E R Y E A R
WbD's Proven Frameworks
Speed up & standardize your service delivery with access to our Reference Library, complete with 400+ blueprints, frameworks, and templates that you can easily search and download for use with your clients.
Commercial Licensing Rights
Operate with a complete license to integrate WbD frameworks, including Bowtie and SPICED, into your consulting offerings.
Unlimited Advisory Hours
Unlimited ability to tap into Winning by Design Revenue Architects and Trainers for guidance around how to leverage frameworks, models, methodologies, and content for the benefit of your clients.
Advanced Trainings
Receive one seat in each of the following courses each year to keep your saw sharpened: Revenue Architecture, Bowtie Analytics, Insight Engineering, and Facilitator Certification.
Benchmarking API (additional charge)
Layer benchmarking into your service offerings with API-level access to Bowtie benchmark data from hundreds of SaaS companies to show your clients the art of the possible.
PARTNERING WITH THE BEST IN SAAS GTM CONSULTING



DEREK SATHER
CEO, Science to Sales
“Becoming a Certified Consulting Partner was a game-changer for Science to Sales. Having the WbD frameworks in our toolkit meant we could immediately deploy proven GTM methodologies. The brand recognition opened doors that would have taken years to crack otherwise – the fast growing tech companies we work with knew exactly what they were getting. Plus, we knew we could confidently take on complex transformation projects, knowing we had backup from the folks at WbD who’d solved these problems before. For consultancies serious about scaling their GTM practice, this partnership is basically rocket fuel.”
REFERENCE LIBRARY
Receive an annual commercial license to download, modify, and incorporate 400+ WbD blueprints, frameworks, research papers, templates, videos, worksheets, and more into your service offerings.
ADVISORY SERVICES
Book on-demand sessions with 20+ certified WbD experts to work through your thorniest engagements and gain confidence around your client recommendations by collaborating with experts who have been there hundreds of times before.

John Grispon
Key areas of expertise: Revenue Architecture, GTM strategy, Manager coaching

Fiona Chiu
Key areas of expertise: Revenue Architecture, Data analysis and modeling, GTM strategy

David Gordillo
Key areas of expertise: Revenue Architecture, GTM strategy, Manager coaching

Alia Pirani
Key areas of expertise: Customer Success coaching, Sales coaching, Manager coaching

Walter Velazquez
Key areas of expertise: Revenue Architecture, GTM strategy

Andrew Parry
Key areas of expertise: Revenue Architecture, Product-led growth (PLG), GTM strategy
My areas of expertise
Some of my clients




My areas of expertise
Some of my clients



My areas of expertise
Some of my clients



My areas of expertise
Some of my clients



My areas of expertise
Some of my clients




My areas of expertise
Some of my clients




CUTTING EDGE GTM CERTIFICATIONS
As a Certified Consulting Partner, you receive an annual seat in all of the following advanced courses.

REVENUE ARCHITECTURE
Master the fundamental principles of recurring revenue and how to align all Revenue functions (Sales, Marketing, CS) under one operating model with a consistent language. Learn how to implement the specific frameworks that can be applied to your recurring revenue business to achieve sustainable growth.

BOWTIE ANALYTICS
Understand the process of transforming data from a CRM and other sources into a standardized dataset (aligning with the Bowtie) that will serve as the foundation for your business analysis and benchmarking efforts, enabling your recurring revenue business to achieve sustainable growth.

INSIGHT ENGINEERING
Gain proficiency in data analysis, the ability to formulate and pursue hypotheses, and learn how to craft coherent messages for discussions with executives to address the pertinent GTM challenges at hand.

FACILITATOR CERTIFICATION
Learn advanced communication skills and strategies for engaging diverse audiences, utilizing learning theory principles, and role plays for practical application. Gain proficiency in storytelling, feedback delivery, and the use of interactive tools to create compelling and inclusive educational experiences.
COMMON QUESTIONS ABOUT THE PROGRAM
Ambassadors are part of our community of GTM peers committed to the implementation of Revenue Architecture. Like our partners, they get early and exclusive access to research, content, webinars and more.
Certified Consulting Partners are firms who pay for access to our Resource Library (blueprints, videos, playbook templates, and more) to bolster their GTM consultancy. They also benefit from unlimited access to our expert advisors, complimentary training, and earn income by referring others to Winning by Design’s services. Our partners also get featured in marketing campaigns and get early and exclusive access to research, content, and webinars.
You will complete a straightforward validation process to become a Certified Consulting Partner, including obtaining a Revenue Architecture Certification.
The review process is straightforward – we verify you’re implementing our frameworks correctly. If adjustments are needed, you can retake the review at no cost during your agreement term. Our goal is enabling your success in delivering proven outcomes.
Once certified, partners earn the Winning by Design Certified badge aligning with the highest level of certification earned – Revenue Architecture, Bowtie Analytics, and Insight Engineering (determined based on which courses have been taken and passed) – and gain access to ongoing resources and advisory support.
You can maintain your certification through annual reviews and program fees.
As a Certified Consulting Partner, the following benefits can be leveraged:
- WbD’s Proven Frameworks: Speed up & standardize your service delivery with access to our Reference Library, complete with 400+ blueprints, frameworks, and templates that you can easily search and download for use with your clients.
- Commercial Licensing Rights: Operate with a complete license to integrate WbD frameworks, including Bowtie and SPICED, into your consulting offerings.
- Unlimited Advisory Hours: Unlimited ability to tap into Winning by Design Revenue Architects and Trainers for guidance around how to leverage frameworks, models, methodologies, and content for the benefit of your clients.
- Advanced Trainings: Receive one seat in each of the following courses each year to keep your saw sharpened: Revenue Architecture, Bowtie Analytics, Insight Engineering, and Facilitator Certification.
- Benchmarking API (additional charge): Layer benchmarking into your service offerings with API-level access to Bowtie benchmark data from hundreds of SaaS companies to show your clients the art of the possible.
- Referral Income: Integrate our Open Course trainings into your offerings and earn 10% referral fees on all enrollments. You will get the same 10% for any referrals to our Advisory Access Pass or Certified Partner programs.
- Sponsorship Opportunities (additional charge): Access opportunities to sponsor our roadshow events, market briefings, or video content to reach your target audience.
Our Certified Consulting Partner Program has a number of marketing benefits, including joint partnership announcements, a Partner of the Month feature, as well as periodic ad-hoc co-marketing activities.
Certified Consulting Partners will also be listed on our Certified Partner Directory to potentially elicit inbound leads searching for solutions.
Anything in the Reference Library can be used in presentations to your clients with appropriate attribution.
Anything marked with a Creative Commons License can be rebranded for use with your clients and offered in your LMS with attribution to Winning by Design.
Our Certified Consulting Partner Program costs $30,000 per year.
OTHER WAYS TO PARTNER WITH US

Ambassador Program
Gain early access to cutting-edge research, a community of like-minded GTM leaders, as well as content to share across your network.

Certified Software Partner Program
For software companies interested in integrating WbD IP into their products.

Content Licensing
For non-commercial use, share WbD frameworks and blueprints with your network under a specified set of terms.