About the Course
This course is designed to equip customer-facing GTM professionals with the essential skills and techniques needed to share stories that influence customers and help them commit to new opportunities. This short session will elevate your performance and lead to opportunities for new business or expansion.
- Customer facing roles, including prospecting, sales or account managers.
- 2 hours LIVE instruction; one 2-hour session
- Delivered via Zoom video conference
- Impact Toolkit containing frameworks and best practices
- Industry-recognized certification
- Maximum number of learners: 25
$500 per seat
or contact us for a private course for your team
Learners engage with their certified Trainer in an experiential learning format, with 2 hours of live instruction including role plays, breakouts, and recurring revenue frameworks applied to real-world situations.
This course covers Winning by Design frameworks, such as our Storytelling Framework, as shown below, and more.
Discovery Using SPICED
About this session...
This session effectively prepares learners for customer engagements by conducting thorough research and aligning proposed impact with customer needs. Develop the skills necessary to open meetings in a compelling manner and proficiently diagnose business opportunities using the SPICED framework. Articulate and present recommended solutions, ensuring alignment with the desired objectives. Demonstrate proficiency in summarizing key insights using the SPICED framework and utilize Gong call recordings as a valuable tool for assessing the effectiveness of calls.