About the Course

Understand the fundamental principles of recurring revenue and how to align all Revenue functions (Sales, Marketing, CS) under one operating model with a consistent language. Learn how to implement the specific frameworks that can be applied to your recurring revenue business to achieve sustainable growth.

Best for:

  • Revenue leaders (CRO; VP/Director of Sales, Marketing, or Customer Success; Director/Head of Revenue Operations)
  • Senior individual contributors who are rising into a Revenue leadership role

Blended course format:

  • 12 hours LIVE instruction; six 1.5-hour sessions + half-hour optional Q&A
  • Delivered via Zoom video conference
  • Exclusive async access to blueprints, videos, and exercises
  • Industry-recognized certification


$2,500 per seat
or contact us for a private course for your team


Holding a leadership role (such as VP of Sales, CRO, Director of Revenue Operations) is recommended, but not required.


Learners engage with their certified Trainer in an experiential learning format, with 12 hours of live instruction including recurring revenue frameworks and examples applied to real-world situations. Each learner receives access to our learning management platform for concept reinforcement through videos and frameworks.


The Revenue Model

About this session...

Discover the three distinct monetization strategies: ownership, subscription, and consumption. Learn how each strategy operates based on different revenue principles, from upfront payments and periodic subscriptions to usage-based consumption.


The Data Model

About this session...

Explore the data model that spans the entire customer lifecycle. Transform the classic marketing and sales funnel into a holistic framework that emphasizes customer impact from acquisition through long-term engagement.


The Mathematical Model

About this session...

Gain insights into the engineering blueprint of the revenue system. Identify how revenue behaves under various conditions and uncover the sophisticated nature of a recurring revenue engine through mathematical principles.


The Operating Model

About this session...

Learn about the blueprint for scaling your business. This session emphasizes the necessity of standardized data models, a unified language, and a uniform methodology across the entire customer journey to ensure cohesive operations.


The Growth Model

About this session...

Navigate the key stages of growth in a recurring revenue business. This session will guide you along an S-curve, helping you identify critical revenue breakpoints and providing a roadmap for managing growth complexities and preparing for future phase shifts.


The GTM Model

About this session...

Identify how to combine the efforts of all customer-interacting functions, including marketing, sales, and customer success. Explore various go-to-market motions to optimize your customer engagement strategies.

Upcoming Courses

Training for 8 or more people and/or need customization?

Contact us to discuss private course options.

Training for non-English speakers?

We deliver training across North America, Europe, AsiaPac, and Latin America—in English, German, French, Spanish, Portuguese, Chinese, and Japanese.

WbD Course Format

Course Prep- Watch trainer intro video ---
Week 1 Live session 2 hours - Live session 2 hours - Live session 2 hours
Week 2 Live session 2 hours - Live session 2 hours - Live session 2 hours
Week 3- Certification exam approx. 60 min ---
*Certificates can be added to Learners Linkedin Profile | *Actual course cadence may vary

The Scientific Models that Govern Recurring Revenue

Model 1

Revenue Model

Recurring revenue business models operate on an arc between two extremes: ‘pay upfront’ versus consumption-based. Each point along the arc has implications for sales cycle, win rate, level of risk, and GTM motions.

Model 2

Data Model

The modern Data Model for recurring revenue is represented as a bowtie, aligning all Revenue capabilities with a consistent set of metrics.

Model 3

Mathematical Model

The Mathematical Model shows that growth in a recurring revenue business is based not on linear mathematical principles, but on exponential arithmetic.

Model 4

Go To Market Model

GTM models of Marketing, Sales, and Customer Success are aligned based on number of deals per year and ACV, in order to deliver the best customer experience at the right cost to serve.

Model 5

Growth Model

Use this model to develop an understanding of what stage a business is in, and at what point it should move to the next stage to accelerate growth and scale.

Model 6

Operating Model

One consistent Operating Model across Sales, Marketing, and Customer success unites all Revenue teams with a shared language, way of working, and methodology.

See here for the latest course schedule to sign up

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What our learners say


When you pass the exam at the end of the course, you will receive the following industry-recognized certification that you can post to your LinkedIn profile.

Certified Trainers for this course

Beth Yehaskel

Roee Hartuv

Roee Hartuv


Maria Abad Baides


Aurelien Tardieu


Training for 8 or more people?

Contact us to discuss private course options.