BENEFITS THAT HELP YOU SUCCEED
A N N U A L S U B S C R I P T I O N S S T A R T I N G A T $ 3 0 , 0 0 0
Expert Advisory
Unlimited ability to tap into Winning by Design Revenue Architects and Trainers for guidance on how to best implement our frameworks, how to leverage content and blueprints, and guidance on your GTM initiatives.
Reference Library & Advanced Certifications
Accelerate your business growth with 400+ curated resources—from playbooks to interactive tools—plus up to 3 advanced GTM courses to propel your success.
Guided Pathways™
Get personalized one-year roadmaps with a dedicated expert coach to achieve high-impact goals. Receive structured support, tailored resources, and regular check-ins to drive transformation where it matters most.
ADVISORY SERVICES
Book on-demand sessions with 20+ certified WbD experts to work through implementing and integrating WbD IP into your platform and for guidance around product enhancements.
Walter Velazquez
Key areas of expertise: Revenue Architecture, GTM strategy
Fiona Chiu
Key areas of expertise: Revenue Architecture, Data analysis and modeling, GTM strategy
Daniel Shpak III
Key areas of expertise: Curriculum development
Alia Pirani
Key areas of expertise: Customer Success coaching, Sales coaching, Manager coaching
David Gordillo
Key areas of expertise: Revenue Architecture, GTM strategy, Manager coaching
Yamini Virani
Key areas of expertise: Sales coaching, Prospecting, Manager coaching
My areas of expertise
Some of my clients
My areas of expertise
Some of my clients
My areas of expertise
Some of my clients
My areas of expertise
Some of my clients
My areas of expertise
Some of my clients
REFERENCE LIBRARY & ADVANCED CERTIFICATIONS
Supercharge your revenue engine with our comprehensive suite of best-in-class content and programming:
- Access 400+ premium assets—playbooks, templates, videos, blueprints, and scorecards
- Implement best-in-class thought leadership directly into your team’s daily workflows
- Build custom training and coaching programs for your team
- Customize content for seamless implementation into your processes
- Enhance your expertise with up to 3 advanced training courses to accelerate professional growth
GUIDED PATHWAYS™
Receive customized one-year roadmaps to success, complete with your own designated consultant to help you achieve your most pressing, high-impact strategic goals. With structured support, tailored resources, and regular check-ins, you’ll have everything you need to transform in the areas that matter most.
FEATURES & PRICING
Expert Advisory
Expertise on demand – real time guidance to solve critical GTM challenges by booking unlimited 1-1 sessions directly with 20+ WbD-certified experts.
All sessions must be attended by one primary user
GTM Benchmarking
Baseline key GTM metrics with expert guidance and receive ongoing annual tracking of GTM performance versus a defined set of peers.
Reference Library
Access the content library of 400+ WbD assets, including GTM playbooks and messaging templates, blueprints, skills training videos, scorecards, and more.
Access available for up to 5 users
Content Modification & Usage
Ability to download the Reference Library content and modify for use internally (with attribution).
Advanced Certification
Enroll up to three seats in advanced training certification programs each year – Revenue Architecture, Facilitator Certification, Bowtie Analytics, or Insight Engineering.
Up to $10,500 in value
Dedicated Account Management & Support
A dedicated CSM will provide a tailored onboarding session to determine focus areas, co-create your joint impact plan, and offer ongoing strategic support.
Dedicated Growth Architect
A dedicated Growth Architect will be assigned to you and available to support your business as it pursues progress across multiple Guided Pathways™.
Guided Pathways™
Tailored coach-led programs dedicated to one strategic area of focus, complete with structured support, tailored resources, and regular check-ins to drive to impact. Select from a menu of offerings.
* Guided Pathways™ can be added or removed from Access Pass subscriptions, with rates prorated accordingly. A more extensive team of stakeholders will be involved in Guided Pathway projects.
Pricing per Year
One primary user will be the main contact for the services and must facilitate all advisory sessions.
$30,000/year
(5 users/ 1 primary)
$130,000/year
(5 users/ 1 primary)
$300,000/year
(5 users/ 1 primary)
FREQUENTLY ASKED QUESTIONS
The Advisory Access Pass is Winning by Design’s subscription offering designed for Go-to-Market (GTM) teams. It connects your team with industry-leading experts to solve critical GTM challenges and implement best practices using Winning by Design’s Bowtie Framework.
There are three tiers to choose from, each tailored to specific business needs:
- Essentials Access Pass: $30,000/year (5 seats)
- Growth Access Pass: $130,000/year (5 seats)
- Accelerate Access Pass: $300,000/year (5 seats)
The Essentials Access Pass provides:
- Unlimited 1-1 advisory sessions with 20+ revenue architects
- Access to a content library with 400+ assets, including GTM playbooks, templates, blueprints, training videos, and scorecards
- Advanced Revenue Architecture certifications for up to three team members per year
- GTM Benchmarking of key GTM metrics via expert guidance and ongoing annual tracking of GTM performance vs. a defined set of peers
- Ability to download and modify Reference Library content for internal use.
- A dedicated CSM for onboarding and ongoing support
In addition to everything in the Essentials tier, the Growth Access Pass includes:
- Two Guided Pathways™, which are coach-led programs tailored to your strategic priorities
The Accelerate Access Pass provides the most comprehensive support, including:
- Everything in the Growth tier
- Five total Guided Pathways™
- A dedicated Growth Architect to support your business across multiple Guided Pathways™
Guided Pathways™ are tailored, coach-led programs focused on a specific strategic area. They include structured support, tailored resources, and regular check-ins to drive measurable outcomes.
All tiers include access to a library of over 400 GTM resources, such as playbooks, messaging templates, blueprints, and scorecards. Content can be downloaded and modified for internal use (with attribution).
The Primary Seat Holder is the main point of contact for the Advisory Access Pass and facilitates all advisory sessions. Each subscription tier includes one Primary Seat Holder.
Yes, Guided Pathways™ can be added or removed from your subscription, with rates prorated accordingly.