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Oct 11 • 2023

Winning by Design Releases Updated Bowtie Model and Benchmarks to Provide Go To Market Teams with a Standardized Customer Journey and Data Model

MOUNTAIN VIEW, Calif.–(BUSINESS WIRE)–Winning by Design (WbD) today released an updated version of its Bowtie Model, a Customer Journey Model and Data Model that extends the traditional marketing and sales funnel to better represent the recurring revenue and recurring impact journey of SaaS customers. Winning by Design and its partner BenchSights have also updated their Bowtie Benchmarking […]

Mar 30 • 2023
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Mar 10 • 2023
WbD Releases Realtime SaaS Benchmark Application
Jan 26 • 2023
Winning by Design Sees Surge of Interest in Sustainable Growth Consulting and Training for SaaS
Nov 08 • 2022
Winning by Design Forms Key Partnership to Fill Crucial Skills Gap for Enterprise Sales Professionals
Oct 07 • 2022
Winning by Design Launches New Customer Success Operating Model and Expanded Course Curriculum
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Winning by Design (WbD) is a global B2B revenue consulting and training company that enables recurring revenue teams to architect sustainable growth. Leveraging its experience with high-growth companies, WbD applies scientific frameworks and proven models to help sales, marketing, and customer success teams at B2B companies and global enterprises maximize their impact. WbD has reinvented the traditional sales funnel with disruptive customer-centric frameworks and methodologies, including the Bow Tie Data Model and the SPICED Methodology, all of which can be accessed open source. Founded in 2012, WbD is a fully remote company, serving 600+ leading organizations around the world, including Uber Eats, DocuSign, MURAL, and OwnBackup. To learn more about Winning by Design visit winningbydesign.com.