SAN FRANCISCO, CA – Winning by Design, a global leader in Go-To-Market (GTM) strategies, is thrilled to announce the inaugural Impact Summit,- The Year of AI, taking place on May 14, 2025, in San Francisco. This one-day, executive-level event is designed to provide clarity, practical insights, and actionable frameworks for CXOs navigating integrated AI into their GTM
Specifically tailored for executives at companies with $50M–$500M ARR, the Impact Summit is an interactive single-track experience focused on helping leadership teams reignite growth, drive efficiency, and deliver exceptional customer buying experiences—all while leveraging the transformative potential of AI in GTM.
The Summit will deliver:
- A New Framework for GTM: Learn how to run your Go-To-Market strategy like a well-oiled factory, with clear metrics for growth, efficiency, and quality.
- Practical AI Applications: Understand how AI can revolutionize GTM strategies with real-world examples—not just theory or sales pitches.
- Collaborative Learning: Engage in MBA-style working groups with peers facing similar challenges, fostering collaboration and idea-sharing.
- An On-Site AI Lab: Experience practical demonstrations of AI tools tailored to specific GTM challenges in a hands-on, executive briefing center format.
Advisory Board and Featured Experts
The Impact Summit is shaped and guided by a group of distinguished industry veterans who bring decades of expertise in driving GTM excellence:
- John Neeson, Co-Founder of SiriusDecisions
- Amanda Kahlow, Founder of 6sense and 1mind
- John Miller, Founder of Marketo
- Pablo Dominguez and Jared Brickman, Insight Partners
- Kyle Coleman, CMO of Copy.ai
- Shari Johnston, Dave Boyce, and Jacco van der Kooij, COO, Chairman, and CEO of Winning by Design
“Our mission with the Impact Summit is to create an executive-level gathering that redefines the typical conference experience,” said Jacco van der Kooij, CEO and Founder of Winning by Design. “This is a curated, immersive experience for leaders who are ready to align their GTM strategy with the opportunities AI presents—not a fleeting trend, but as a core driver of growth, efficiency, and customer quality.”
Attendees will walk away with a 2025 Growth Guide, actionable strategies to reignite momentum, and a deep understanding of AI’s role in modern GTM strategies.
The Impact Summit also provides unique sponsorship opportunities for organizations looking to showcase their expertise. Sponsors can partner with Winning by Design to help shape the AI Growth Guide and participate in the AI Lab to highlight innovative solutions that deliver measurable impact to GTM strategies. If interested in sponsorship, please contact Noel Brown at noel.brown@winningbydesign.com.
The Impact Summit is expected to host an elite network of attendees, including executives from leading organizations like Boston Dynamics, Canva, Dropbox, SpaceX, and more.
For more information and to secure your seat at the Impact Summit, visit winningbydesign.com/impactsummit
About Winning by Design
Winning by Design is a global consulting firm specializing in Go-To-Market strategy and execution. With a focus on sustainable growth and operational excellence, Winning by Design partners with leading organizations to transform how they sell, deliver, and retain customers.
Contacts
Noel Brown
Events Manager, Winning by Design
noel.brown@winningbydesign.com