CERTIFIED PARTNER PROGRAM BENEFITS

Commercial Licensing Rights

Operate with a complete license to integrate WbD frameworks, including Bowtie and SPICED, into your products and service offerings.

Certification

Software Partners: Pass Certification Review process, ensuring accurate implementation of WbD IP

Consulting Partners: Pass Revenue Architecture course

Revenue Architecture Open Courses

Receive one seat in each of the following Open Courses each year: Revenue Architecture, Bowtie Analytics, Insight Engineering, and Facilitator Certification.

Advisory Hours with Revenue Architects

Access advisory hours with WbD experts for guidance on how to best implement our frameworks, how to leverage content and blueprints, and guidance on your future product roadmap.

Access the Reference Library

Access our library of 400+ blueprints and frameworks that you can easily search and download, including the ability to share a subset of the assets with your customers.

Referral Income

Earn 10% referral fees on your referrals of Open Course enrollments, Advisory Access Pass purchases, and Certified Partner Program sign-ups.

Benchmarking API (additional charge)

Get API-level access to Bowtie benchmark data from hundreds of SaaS companies, which you can incorporate into your platform or service offering.

Sponsorship Opportunities (additional charge)

Access opportunities to sponsor our roadshow events, market briefings, or video content to reach your target audience.

WHAT’S INCLUDED

REFERENCE LIBRARY

Receive an annual commercial license to download, modify, and incorporate hundreds of WbD blueprints, frameworks, research papers, templates, videos, worksheets, and more into your product or service offering.

WHAT’S INCLUDED

ADVISORY SERVICES

Book on-demand sessions with 20+ certified WbD experts for help in implementing the WbD frameworks, integrating WbD IP into your platform, and more.

Roee Hartuv

Roee Hartuv

Key areas of expertise: Revenue Architecture, GTM strategy

Jim Hopkins

Key areas of expertise: GTM strategy, Account-based strategy, Demand generation

Andrew Parry

Key areas of expertise: Revenue Architecture, Product-led growth (PLG), GTM strategy

Selena Rice

Key areas of expertise: Customer Success coaching, Sales coaching, Manager coaching

David Gordillo

Key areas of expertise: Revenue Architecture, GTM strategy, Manager coaching

Roee Hartuv

Roee Hartuv

Key areas of expertise: Revenue Architecture, GTM strategy

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CERTIFIED SINCE 2022

My areas of expertise

Revenue Architecture - Bowtie Data ModelRevenue Architecture - GTM ModelRevenue Architecture - Operating ModelRevenue Architecture - Growth ModelGTM - Leadership AlignmentGTM - Enterprise Sales DesignGTM - SaaS Benchmark MetricsGTM - Sustainable GrowthManager Coaching - Managing with MetricsCustomer Success - ExpansionChange Management

Some of my clients

Jim Hopkins

Key areas of expertise: GTM strategy, Account-based strategy, Demand generation

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CERTIFIED SINCE 2021

My areas of expertise

GTM - Account PlanningGTM - Account-Based StrategyGTM - Leadership AlignmentGTM - Ideal Customer Profile (ICP)Revenue Architecture - Operating ModelRevenue Enablement - Sales Enablement Technology IntegrationRevenue Enablement - SPICEDRevenue Enablement - Presentation DesignProspecting - Account-Based PlaysProspecting - Effective ResearchProspecting - Provocative MessagingMarketing - Demand GenerationMarketing - Messaging

Some of my clients

Andrew Parry

Key areas of expertise: Revenue Architecture, Product-led growth (PLG), GTM strategy

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CERTIFIED SINCE 2023

My areas of expertise

Product-Led SalesRevenue Architecture - Bowtie Data ModelRevenue Architecture - Growth ModelRevenue Architecture - GTM ModelRevenue Architecture - Operating ModelGTM - Product-Led Growth (PLG)GTM - SaaS Benchmark MetricsGTM - Sustainable GrowthGTM - Ideal Customer Profile (ICP)

Some of my clients

Selena Rice

Key areas of expertise: Customer Success coaching, Sales coaching, Manager coaching

certified icon
CERTIFIED SINCE 2021

My areas of expertise

Customer Success - OnboardingCustomer Success - ExpansionCustomer Success - RenewalsSales Coaching - StorytellingSales Coaching - Effective DemosSales Coaching - Objection HandlingManager Coaching - Effective 1:1’sRevenue Enablement - Coaching & Skills AdoptionRevenue Enablement - SPICEDCurriculum Development

Some of my clients

David Gordillo

Key areas of expertise: Revenue Architecture, GTM strategy, Manager coaching

certified icon
CERTIFIED SINCE 2022

My areas of expertise

Revenue Architecture - Bowtie Data ModelRevenue Architecture - Growth ModelRevenue Architecture - GTM ModelRevenue Architecture Operating ModelGTM - Account PlanningGTM - Enterprise Sales DesignGTM - Ideal Customer Profile (ICP)GTM - Leadership AlignmentGTM - SaaS Benchmark MetricsGTM - SaaS Roles and Org DesignGTM - Sustainable GrowthManager Coaching - Managing with MetricsManager Coaching - REKS FrameworkManager Coaching - Developing a Coaching CadenceRevenue Enablement - SPICEDRevenue Enablement - Methodology Adoption Best Practices

Some of my clients

OTHER WAYS TO PARTNER WITH US

Ambassador Program

Gain early access to cutting-edge research, a community of like-minded GTM leaders, as well as content to share across your network.

Content Licensing

For non-commercial use, share WbD frameworks and blueprints with your network under a specified set of terms.

PARTNER WITH US

Annual Partner License: $30,000