CERTIFIED PARTNER PROGRAM BENEFITS
Commercial Licensing Rights
Operate with a complete license to integrate WbD frameworks, including Bowtie and SPICED, into your products and service offerings.
Certification
Software Partners: Pass Certification Review process, ensuring accurate implementation of WbD IP
Consulting Partners: Pass Revenue Architecture course
Revenue Architecture Open Courses
Receive one seat in each of the following Open Courses each year: Revenue Architecture, Bowtie Analytics, Insight Engineering, and Facilitator Certification.
Advisory Hours with Revenue Architects
Access advisory hours with WbD experts for guidance on how to best implement our frameworks, how to leverage content and blueprints, and guidance on your future product roadmap.
Access the Reference Library
Access our library of 400+ blueprints and frameworks that you can easily search and download, including the ability to share a subset of the assets with your customers.
Referral Income
Earn 10% referral fees on your referrals of Open Course enrollments, Advisory Access Pass purchases, and Certified Partner Program sign-ups.
Benchmarking API (additional charge)
Get API-level access to Bowtie benchmark data from hundreds of SaaS companies, which you can incorporate into your platform or service offering.
Sponsorship Opportunities (additional charge)
Access opportunities to sponsor our roadshow events, market briefings, or video content to reach your target audience.
PARTNERING WITH THE BEST IN SAAS GTM









REFERENCE LIBRARY
Receive an annual commercial license to download, modify, and incorporate hundreds of WbD blueprints, frameworks, research papers, templates, videos, worksheets, and more into your product or service offering.
ADVISORY SERVICES
Book on-demand sessions with 20+ certified WbD experts for help in implementing the WbD frameworks, integrating WbD IP into your platform, and more.

Roee Hartuv
Key areas of expertise: Revenue Architecture, GTM strategy

Jim Hopkins
Key areas of expertise: GTM strategy, Account-based strategy, Demand generation

Andrew Parry
Key areas of expertise: Revenue Architecture, Product-led growth (PLG), GTM strategy

Selena Rice
Key areas of expertise: Customer Success coaching, Sales coaching, Manager coaching

David Gordillo
Key areas of expertise: Revenue Architecture, GTM strategy, Manager coaching
My areas of expertise
Some of my clients




My areas of expertise
Some of my clients



My areas of expertise
Some of my clients




My areas of expertise
Some of my clients



My areas of expertise
Some of my clients



REVENUE ARCHITECTURE CERTIFICATION COURSES
As a Certified Partner, you receive an annual seat in all of the following Revenue Architecture courses.

REVENUE ARCHITECTURE
Master the fundamental principles of recurring revenue and how to align all Revenue functions (Sales, Marketing, CS) under one operating model with a consistent language. Learn how to implement the specific frameworks that can be applied to your recurring revenue business to achieve sustainable growth.

BOWTIE ANALYTICS
Understand the process of transforming data from a CRM and other sources into a standardized dataset (aligning with the Bowtie) that will serve as the foundation for your business analysis and benchmarking efforts, enabling your recurring revenue business to achieve sustainable growth.

INSIGHT ENGINEERING
Gain proficiency in data analysis, the ability to formulate and pursue hypotheses, and learn how to craft coherent messages for discussions with executives to address the pertinent GTM challenges at hand.

FACILITATOR CERTIFICATION
Learn advanced communication skills and strategies for engaging diverse audiences, utilizing learning theory principles, and role plays for practical application. Gain proficiency in storytelling, feedback delivery, and the use of interactive tools to create compelling and inclusive educational experiences.