CERTIFIED PARTNER PROGRAM BENEFITS
Commercial Licensing Rights
Operate with a complete license to integrate WbD frameworks, including Bowtie and SPICED, into your products and service offerings.
Certification
Software Partners: Pass Certification Review process, ensuring accurate implementation of WbD IP
Consulting Partners: Pass Revenue Architecture course
Revenue Architecture Open Courses
Receive one seat in each of the following Open Courses each year: Revenue Architecture, Bowtie Analytics, Insight Engineering, and Facilitator Certification.
Advisory Hours with Revenue Architects
Access advisory hours with WbD experts for guidance on how to best implement our frameworks, how to leverage content and blueprints, and guidance on your future product roadmap.
Access the Reference Library
Access our library of blueprints and frameworks that you can easily search and download, including the ability to share a subset of the assets with your customers.
Referral Income
Earn 10% referral fees on your referrals of Open Course enrollments, Revenue Architecture Access Pass purchases, and Certified Partner Program sign-ups.
Benchmarking API (additional charge)
Get API-level access to Bowtie benchmark data from hundreds of SaaS companies, which you can incorporate into your platform or service offering.
Sponsorship Opportunities (additional charge)
Access opportunities to sponsor our roadshow events, market briefings, or video content to reach your target audience.
WbD CERTIFIED SOFTWARE PARTNERS
Benchmark your own Bowtie metrics to see how your performance stacks up.
Benchmark your own Bowtie metrics to see how your performance stacks up.
Get an instant read on the performance of your GTM, using your own Bowtie metrics.
Using the Revenue Architecture Bowtie Data Model, find out where your biggest gaps are, and what you can do to fill them.
The first WbD-certified Bowtie analytics platform. Visualize your revenue performance, optimize, and grow.
The first WbD-certified Bowtie analytics platform. Visualize your revenue performance, optimize, and grow.
Leading companies use Una’s approach because orchestrating revenue is more than analytics – it involves encouraging teamwork and turning decisions into profitable actions.
Una uncovers meaningful trends and insights across the entire customer buying journey, using the Bowtie Model as a foundation. Una then facilitates collaboration across the revenue teams to align on financially optimal decisions, and then helps ensure those decisions are executed.
To learn more about how Una unlocks profitable revenue growth, please visit www.unasoftware.com.
Turn customer conversations into actionable insights instantly.
Turn customer conversations into actionable insights instantly.
Review every sales and customer call without leaving Slack,
Automate Salesforce data capture, automatically adding the customer’s SPICED information to the deal,
Let our GPT review calls, then Slack you insights like product feedback,
And automate your coaching and deliver it where your team spends their time.
Learn more at momentum.io.
Find go-to-market fit, build a predicable growth engine and grow 10x faster.
Find go-to-market fit, build a predicable growth engine and grow 10x faster.
Align all your revenue teams and architect your growth model. Uncover gaps and opportunities to maximize impact:
– Costs: Define the optimal balance between growth, margin and burn rate.
– Benchmarks: Refine your plan against VC/PE benchmarks and industry standards.
– KPIs & Insights: Know exactly what your business is doing in real-time and focus on what matters.
Learn more at vasco.app.
The complete solution to apply revenue architecture for B2B SaaS.
The complete solution to apply revenue architecture for B2B SaaS.
See your complete funnel on one screen, predict future performance based on leading indicators and improve efficiency with cost data.
- Visibility: See all metrics including volume, conversion rates, time and more
- Predict: Use past performance and initiatives to find and prevent issues
- Efficiency: Split your funnel by motion and segment to see CAC:PB and more
- Plan: Model your plan including hires and initiatives to see and monitor their impact
Here’s what GTM Partners said about our solution:
“Solutions like Growblocks are becoming essential for Revenue and Finance teams seeking control over complex revenue engines.”
To find out more, visit growblocks.com.
WbD CERTIFIED CONSULTING PARTNERS
Implement impactful GTM solutions that enable scalable, sustainable, profitable growth.
Implement impactful GTM solutions that enable scalable, sustainable, profitable growth.
AppliedGTM is your roadmap to successfully launching and scaling your company and products in the marketplace. We employ a high-impact approach that combines in-depth market research, precise target audience identification, and compelling value proposition development. Our strategy ensures that your product resonates with the right customers, stands out from competitors, and gains traction quickly to make a powerful entrance and achieve sustainable growth.
Our revenue leaders are experienced operators, not consultants; we design and implement our strategies across all major revenue functions – Marketing, Sales, CX, and RevOps – drawing from decades of experience leading orgs and scaling revenue from $0 to $100M+.
To learn more about how AppliedGTM can help your company, please contact Paul Munro at paul@appliedgtm.com.
REFERENCE LIBRARY
Receive an annual commercial license to download, modify, and incorporate hundreds of WbD blueprints, frameworks, research papers, templates, videos, worksheets, and more into your product or service offering.
ADVISORY SERVICES
Book on-demand sessions with 20+ certified WbD experts for help in implementing the WbD frameworks, integrating WbD IP into your platform, and more.
Aurélien Tardieu
Areas of expertise: Revenue Architecture, GTM strategy, French market
Melissa Huggett
Areas of expertise: Sales coaching, Manager coaching, Hosting kickoffs
John Grispon
Areas of expertise: Revenue Architecture, GTM strategy, Manager coaching
Selena Rice
Areas of expertise: Customer Success coaching, Sales coaching, Manager coaching
Andrew Parry
Areas of expertise: Revenue Architecture, Product-led growth (PLG), GTM strategy
Fiona Chiu
Areas of expertise: Revenue Architecture, Data analysis and modeling, GTM strategy
REVENUE ARCHITECTURE CERTIFICATION COURSES
As a Certified Partner, you receive a seat in all of the following Revenue Architecture courses.
REVENUE ARCHITECTURE
Master the fundamental principles of recurring revenue and how to align all Revenue functions (Sales, Marketing, CS) under one operating model with a consistent language. Learn how to implement the specific frameworks that can be applied to your recurring revenue business to achieve sustainable growth.
BOWTIE ANALYTICS
Understand the process of transforming data from a CRM and other sources into a standardized dataset (aligning with the Bowtie) that will serve as the foundation for your business analysis and benchmarking efforts, enabling your recurring revenue business to achieve sustainable growth.
INSIGHT ENGINEERING
Gain proficiency in data analysis, the ability to formulate and pursue hypotheses, and learn how to craft coherent messages for discussions with executives to address the pertinent GTM challenges at hand.
FACILITATOR CERTIFICATION
Learn advanced communication skills and strategies for engaging diverse audiences, utilizing learning theory principles, and role plays for practical application. Gain proficiency in storytelling, feedback delivery, and the use of interactive tools to create compelling and inclusive educational experiences.
