Books

Welcome to the textbook behind the foundational principles of Recurring Revenue. Meticulously designed for recurring revenue businesses, this book reveals the proven frameworks and systems that successful revenue leaders are using to align their Go-to-Market (GTM) teams to drive efficient, durable growth in revenue.

This book focuses on helping startup founders and their sales leaders generate revenue in a recurring revenue business model. Learn how to grow your business, get your team to perform, decide when to hire, have strategic boardroom conversations, stop your customers from churning, and more.

A structured approach to overcoming challenges and succeeding as a sales account executive, this book provides blueprints and advice for salespeople as well as sales team leaders. It focuses on the fundamental sales skills needed to help customers commit – rather than simply trying to close them.

Customer Success Managers and Account Managers are an essential component of the SaaS sales method. This book focuses on the fundamental skills required of these roles and how they interact with the rest of the sales organization to maximize revenue from existing customers.

The ultimate guide for SDRs, this book provides instructions for step-by-step prospecting as well as advanced prospecting skills taught by recognized sales leaders.

Change the way your company communicates with its customers by focusing on one thing: Impact. This book teaches all sales professionals – SDRs, AEs, CSMs, Account Managers, and more – how to communicate more effectively via phone, email, or in person by taking an impact-oriented approachfor SaaS customer success.

To scale you must approach sales as a science. This book breaks down the science of sales and reveals the math behind each stage in revenue generation so you can learn how revenue leaders structure their processes, organizations, and training.