Our Story

Helping clients design, build, and scale their sales and Customer Success. We gather insights from working with cutting edge startups and corporations in Silicon Valley and apply it for all our clients. As a result, we have developed a customer centric process for sales organizations. Trusted by 300+ companies.

Now available in the US, Canada, Asia, Europe, and South America.

Main Office

Sillicon Valley

3000 Sand Hill Road

Bldg 4, Suite 210

Menlo Park, California, 94025

United States


+1 (415) 484-8992

Our Americas Team

  • Jacco Van Der Kooij

    Founder and co-CEO

    Author Blueprints of a Sales SaaS Organization: I am the youngest of eight, raised in a small farmers’ village in the Netherlands. I competed in chess, boxing, sailing and represented Netherlands at 2 world championships in triathlon.

    Silicon Valley
  • Dominique Levin


    Former CEO LogLogic (sold to TIBCO), CMO AgilOne and Totango. Author “Predictive Marketing” and “SaaS Sales Method for Customer Success”. Harvard MBA with distinction. Traveled the world with my family for a year. Ice-hockey chick.

    Silicon Valley
  • Dan Smith


    Sales development and email outreach specialist. Former head of sales at Ringadoc and account executive at ToutApp. Nice to know: My sales career started working in the Emergency Room at UCLA after founding a non-profit in Tanzania.

    Silicon Valley
  • Conor Fee


    Sales and marketing specialist with a penchant for process and operations. Previously Chief Revenue Officer of UserVoice, Head of Marketing at Nasuni, Co Founder of Event Seek and Consultant at Bain & Company. My parents are still disappointed I'm not a lawyer.

    San Francisco
  • Shari Johnston

    Partner, Account-Based Lead

    Account Based Marketing thought leader. Formerly held executive marketing roles at Casetext, Radius, OpenDNS, and Demandbase. Recipient of "Top Women in Revenue" in 2017. Founder of the non-profit WomeninRevenue.org.

    San Francisco
  • Emilia D'Anzica

    Partner, CSM & AM

    Founder of Customer Growth Advisors (acquired by Winning By Design), Emilia partners with companies seeking to build and optimize their enablement programs. She focusses on aligning teams and technologies across the customer success journey, from onboarding to renewals and expansion strategies.

    San Francisco
  • Ryan Cahill

    Director Austin

    Founder of Executive Answers (Acquired by WBD) and DemandVue. Former VP of Sales & Marketing at Selligent with 10 years of SaaS expereince. Passionate about the science of sales and strategic revenue operations. I am the oldest of 7 kids, love EDM and golf and spend my free time building a race car.

    Austin, Texas
  • Alia Rajan

    Customer Success Specialist

    A former teacher and training veteran, brings an educational and customer experience perspective to every interaction. Founder of Curatrix, a Customer Experience consulting firm, former VP Client Experience at Klick Health, and Customer Success.

  • Julie Persofsky

    Partner / Customer Success Advisor

    Having helped pioneer Customer Success in the early days of Marketing Automation at Eloqua and running Customer Success, Account Management at Influitive; I am bringing Customer Success and Sales expertise armed with the Science behind Winning by Design to the Toronto community and Customer Success teams.

  • Oren Lavi

    Marketing Specialist

    From professional poker player in Florida to earning a post-graduate degree in Marketing in Toronto, Oren brings a passion for sales, marketing and creating engaging customer experiences to the Winning by Design team.

  • Jacob F. Turner

    Training Specialist

    As the second employee at Outreach.io and Sales Engineer at Docusign, Jacob has built the tools, language and awareness to confidently teach a diverse set learners and help them cultivate a deep appreciation for sales. His passion is empowering people to flourish through technology, feel supported in their learning and to work together towards a goal that brings their vision into reality.

  • Jerimiah Lee Lancaster

    Training & Real Estate Tech Specialist

    Jerimiah is an accomplished sales leader in the B2B SaaS space with a knack for real estate technology. Previously VP of Sales at Nesigator, Director of Sales at VTS, and Director of BD at JazzHR. When he isn't trying to find the perfect balance between the art and science of sales, Jerimiah can be found hunting vintage watches and spending time with his two children.

  • Derek Sather


    I love bringing science to the art of sales! Account Based specialist. Former CEO of Science to Sales (Acquired by WBD) and former Chief Revenue Officer leading sales, marketing and customer success. MIT Sloan School of Management MBA. I am an avid technical scuba diver and have a custom built closed circuit rebreather.

  • Hillary Newman

    training & B2C specialist

    Top performing sales leader recognized for surpassing revenue goals, building strategic partnerships, and fostering a robust entertainment and media network. Formally Senior Director of Business Development at Omaze. Travel seeker, avid hiker, amateur chef, urban explorer. 

    Silicon Valley

Our Global Team

  • Andy Farquharson

    Director APAC

    As a former VP of Sales working across eCommerce, inside sales & Enterprise sales Andy Farquharson brings a wealth of experience to his role as a Sales Architect to Winning by Design. With an engineering approach to sales and startup mentality, he helps B2B companies design a modern sales organisation.

  • Harold Roegiers

    Sales & Chatbot Specialist

    As a former party planner and festival organiser Harry secures our millennial connection in the team. He found his passion in sales at StoryMe where he spearheaded their growth to the top video marketing agency in Europe. Harry specializes in chatbot strategies, prospecting methods and lasagna recipes.

  • Renata Centurion

    Director South America

    Passionate about finding what is bothering customers and helping them understand this process can be more efficient. My first job was at an animal hospital but have now been working with B2B sales for 20+ years in multinational companies such as Bayer, Groupon, Xpenditure. FGV MBA in Brazil.

  • Renske Van Der Heide

    Operational Manager

    You can call me a 'jack-of-all-trades" as my journey brought me past being owner of a model agency, managing a kiteboarding team, creating a presentation platform towards now bringing Silicon Valley's Sales knowledge to Europe together with my partner Roelof.

  • Thiago Lombardi Terra

    Sales Architect

    An economist with more than 10 years of experience in the financial market, Thiago has worked in CRM, Products, Credit Cards, Asset Management, and Fintechs. He's been an instructor of Macroeconomics and most recently started helping people reduce their debts as COO of Portfy.

  • Patrick Cai

    Director China

    Veteran GTM specialist for China market with revenue responsibilities from a few million USD to close to 300 million. Former China VP Cloud GTM HPE.

  • Roelof Hengst


    An entrepreneur at heart, my background is quite diverse; it includes being a television producer, sports marketer, designer, SaaS entrepreneur and founder. All these experiences made me an allround entrepreneur with a great interest in sales, design, tech, and SaaS. 

  • Boris Bedzent

    Training Specialist

    Business development and marketing automation specialist who has led product and go-to-market teams of SasS companies in Berlin and London. With deep roots in the startup eco-system, I'm passionate about continuous innovation and state of the art marketing/sales automation.

  • Maria Abad


    Former CMO at Teamleader Spain and before in Marketing at Ford Motor Company and with more than 10 years of experience in Sales Management & Business Development positions. I compete in tennis. I actively participate in EJECON, association to put value on talent without gender.

  • Hannah Godfrey

    Director UK & Ireland

    Founder of Godfrey Group Strategic Consultancy (Acquired by WBD), Hannah loves to help companies create their own process that will guide them to improving conversions and increasing revenue, knowing there is no one silver-bullet for success. Helped grow social media monitoring start-up from 15-500 employees.