Our Story

Helping clients design, build, and scale their sales and Customer Success. We gather insights from working with cutting edge startups and corporations in Silicon Valley and apply it for all our clients. As a result, we have developed a customer centric process for sales organizations. Trusted by 300+ companies.

Now available in the US, Canada, Asia, Europe, and South America.

Main Office

Silicon Valley

3000 Sand Hill Road

Bldg 4, Suite 210

Menlo Park, California, 94025

United States


+1 (415) 484-8992

Our Americas Team

  • Jacco van der Kooij

    Founder and co-CEO

    Author of Blueprints of a Sales SaaS Organization and The SaaS Sales Method/Sales as a Science. Many-time VP Sales in technology. I am the youngest of eight, raised in a small farmers’ village in the Netherlands. I competed in chess, boxing, sailing and represented the Netherlands in the triathlon at 2 world championships.


    Silicon Valley
  • Dominique Levin


    Former CEO of LogLogic (sold to TIBCO) and CMO of AgilOne and Totango. Author of Predictive Marketing (Wiley) and The SaaS Sales Method for Customer Success. Created over $1B in shareholder value as a venture capitalist. I traveled the world with my family for a year and played ice hockey on a national team.

    Silicon Valley
  • Dan Smith


    Training expert passionate about leveraging learning science to coach students and leaders. Former Head of Sales at Ringadoc and AE at ToutApp. Fun fact: My sales career started while working in the Emergency Room at UCLA, after founding a non-profit in Tanzania.

    Silicon Valley
  • Sari Eisendrath

    Partner, Sales Enablement & Content

    Sales enablement expert, with a passion for helping sales reps and teams be their best selves. Ran sales enablement and scale programs for everything from startups to Microsoft. Avid hiker, happy dog owner, and enthusiastic new homeowner working on home remodeling projects.

    Silicon Valley
  • Shari Johnston

    Partner, Account-Based Lead

    Account Based Marketing thought leader. Formerly held executive marketing roles at Casetext, Radius, OpenDNS, and Demandbase. Recipient of "Top Women in Revenue" in 2017. Founder of the nonprofit WomeninRevenue.org.

    Silicon Valley
  • Emilia D'Anzica

    Partner, Customer Success & Account Management

    Founder of Customer Growth Advisors (acquired by Winning By Design), Emilia partners with companies seeking to build and optimize their enablement programs. She focusses on aligning teams and technologies across the customer success journey, from onboarding to renewals and expansion strategies.

    Silicon Valley
  • Ryan Cahill

    Director Austin

    Founder of Executive Answers (acquired by WBD) and DemandVue. Former VP of Sales & Marketing at Selligent with 10 years of SaaS experience. Passionate about the science of sales and strategic revenue operations. I am the oldest of 7 kids, love EDM and golf, and spend my free time building a race car.

    Austin, Texas
  • Alia Pirani

    Customer Success Specialist

    Former teacher and training veteran, with an educational and customer-centric perspective to every interaction. Founder of Curatrix (a Customer Experience consulting firm). Former VP Client Experience at Klick Health. Customer Success and Professional Services at Influitive, SciQuest, and Upside Software. Fun fact: I can sing in 10 languages and have performed for international royalty.

  • Julie Persofsky

    Partner, Customer Success & Account Management

    Pioneered Customer Success in the early days of marketing automation at Eloqua; ran Customer Success and Account Management at Influitive. Passionate about bringing Customer Success expertise to the Toronto community and beyond. For the past 8 years, I have helped open and grow one of Toronto's top BBQ restaurants.

  • Oren Lavi

    Marketing Specialist

    Went from a previous life as a professional poker player in Florida to earning a post-graduate degree in Marketing in Toronto. Excited to bring marketing expertise and engaging customer experiences to the WBD team. I spend my free time at local concerts, playing basketball, and attempting to hack recipes and prepare them in way less time than is called for.

  • Jerimiah Lee Lancaster

    Training & Real Estate Tech Specialist

    Jerimiah is an accomplished sales leader in the B2B SaaS space with a knack for real estate technology. Previously VP of Sales at Nesigator, Director of Sales at VTS, and Director of BD at JazzHR. When he isn't trying to find the perfect balance between the art and science of sales, Jerimiah can be found hunting vintage watches and spending time with his two children.

  • Derek Sather


    I love bringing science to the art of sales! Former CEO of Science to Sales (acquired by WBD) and former CRO leading sales, marketing, and customer success. I am an avid technical scuba diver and custom built a closed circuit rebreather that I use to dive to 200 meters and below.


Our Global Team

  • Andy Farquharson

    Director APAC

    As a former VP of Sales working across eCommerce, inside sales & Enterprise sales Andy Farquharson brings a wealth of experience to his role as a Sales Architect to Winning by Design. With an engineering approach to sales and startup mentality, he helps B2B companies design a modern sales organisation.

  • Harold Roegiers

    Sales & Chatbot Specialist

    Proud to act as the millennial connection to the team, as a former party planner and festival organizer. I found my passion for sales at StoryMe, where I spearheaded their growth to the top video marketing agency in Europe. Specializing in chatbot strategies, prospecting methods and lasagna recipes.

  • Renata Centurion

    Director LATAM

    Passionate about helping customers find their true voice in sales strategy. Working with and guiding B2B sales strategies for 20+ years in multinational companies such as Bayer, Groupon, and Xpenditure.

  • Renske Van Der Heide

    Operational Manager

    On a "jack-of-all-trades" journey, including owner of a model agency, manager of a kiteboarding team, and creator of a presentation platform.

  • Patrick Cai

    Director China

    Veteran GTM specialist for the China market. Former China VP Cloud GTM Hewlett Packard Enterprise, and previous leadership roles at Exact Software, Sage Software, Intel Security and Siemens.

  • Roelof Hengst


    An entrepreneur at heart, with a background including television producer, sports marketer, designer, SaaS entrepreneur, and founder. Great interest in the fusion of sales, design, tech, and SaaS.

  • Boris Bedzent

    Training Specialist

    Business development and marketing automation specialist who has led product and go-to-market teams of SasS companies in Berlin and London. Passionate about continuous innovation and state-of-the-art marketing/sales automation. I'm an outdoor fan who camped in the Scottish highlands and in self-built snow igloos.

  • Maria Abad


    Former CMO at Teamleader Spain and before in Marketing at Ford Motor Company and with more than 10 years of experience in Sales Management & Business Development positions. I compete in tennis. I actively participate in EJECON, association to put value on talent without gender.

  • Hannah Godfrey

    Director UK & Ireland

    Founder of Godfrey Group Strategic Consultancy (acquired by WBD). Love helping companies create and improve their own processes for conversion and revenue. Helped grow social media monitoring startup Brandwatch from 15-500 employees.