WHY ATTEND?
- Stay Ahead of the Curve: Gain exclusive insights into the latest AI-driven Go-to-Market strategies that are shaping the future of business.
- Learn from Visionaries: Hear directly from Winning by Design’s thought leaders and trailblazing AI innovators as they share actionable strategies to fuel efficiency and scale.
- Collaborate and Innovate: Engage in strategic discussions, share ideas, and network with top executives who are redefining growth in their industries.
Don’t miss this opportunity to lead the AI-driven revolution in Go-to-Market excellence.
TICKETS STARTING AT €1,000
WHAT TO EXPECT
Leave with a roadmap for leveraging AI to drive
Go-To-Market efficiency and growth.
EXCLUSIVE RESEARCH
Access exclusive research on accelerating growth using Winning by Design’s tried and true frameworks and research, coupled with author presentations on their findings.
ACTIONABLE TAKEAWAYS
An MBA format ensures collaboration, workshopping, and learnings you can take with you on Thursday and begin implementing in your organization on Friday.
GROWTH AWARDS
Help us recognize the Go-to-Market innovators spurring growth via the Winning by Design Bowtie, SPICED, and remarkable AI deployments, and learn from their stories of GTM success.
NOMINATIONS ARE OPEN THROUGH SEPTEMBER 5!
ELITE NETWORKING
Meet the most innovative executives in the Go-to-Market space, discuss what’s working, what’s not, and share insights that aid in accelerated business growth.
Starting in 2025, market leaders will leverage AI to replace 70% of their GTM efforts, and this shift will happen faster than expected. This transition will create a zero-day exploit for first movers, giving them an unprecedented advantage—one that will widen the gap so significantly and so fast that others won’t be able to catch up. GTM teams that lay the foundation for AI in 2025 will emerge as dominant market leaders in 2026.
VIEWS FROM
IMPACT SUMMIT US
FREQUENTLY ASKED QUESTIONS
Impact Summit 2025 Europe is at Wintercircus in Ghent, Belgium on October 9, 2025. There are several excellent hotels within walking distance of the venue:
Top Nearby Hotels:
- One Two Four Hotel & Spa – Modern luxury and spa amenities (~3-min walk)
- ibis Gent Centrum Opera – Budget-friendly, centrally located (~5-min walk)
- Getaway Studios Gent – Apartment-style with kitchenettes (~4-min walk)
- Hotel Cour St Georges – Boutique hotel in a historic building (~7-min walk)
- Pillows Grand Boutique Hotel Reylof – Upscale accommodations (~12-min walk)
- Ghent Marriott Hotel – Premium riverside location (~12-min walk)
Rooms in Ghent fill quickly in October, so we recommend booking early.
From Brussels Airport (BRU):
- Take a direct train to Gent-Sint-Pieters Station (approx. 55 minutes)
- Then tram or taxi to Wintercircus (10–15 minutes)
Public Transport in Ghent:
- Tram 1 to Plateaustraat (5-minute walk to venue)
- Bus lines 70, 76, 5, 6 to Gent Zuid (3-minute walk)
- Bike-friendly city: public bike parking available at De Kroo
Driving?
- Closest car park: Parking Zuid (2-minute walk)
- Low Emission Zone (LEZ): Be sure to check your car eligibility if driving into the city center
Designed for approximately 200 executive leaders from scaling B2B SaaS and recurring revenue companies across Europe. Attendees include:
- CROs, CMOs, COOs, and CEOs
- VPs of Sales, Customer Success, RevOps, and Marketing
- Growth investors, GTM experts, and category-defining operators
- Companies typically range from €20M–€500M+ ARR
Expect strategic, peer-level discussions—no vendors, no pitches.
The event runs for one full day:
- Doors open: 8:30 AM
- Opening keynote: 9:00 AM
- Closing reception begins: 5:00 PM
- Happy hour and networking: 5:00–6:30 PM
A detailed agenda will be shared with attendees closer to the event.
The speaker lineup features top GTM experts and executive leaders, including:
- Jacco van der Kooij – Founder, Winning by Design
- Dave Boyce – CPO, Winning by Design; Author of PLG: The Book
- Lauren Goldstein – Chief Revenue Officer, Winning by Design (MC)
- Dan Patterson, PhD – Chief Innovation Officer, Winning by Design
- Plus guest speakers from leading growth-stage and enterprise SaaS firms (to be announced)
Speakers will lead short, high-impact sessions followed by small group discussions and interactive labs.
Attendees will receive early access to:
- The AI Growth Guide
A first-of-its-kind framework outlining how GTM teams across Europe are applying AI to drive compounding growth across the Bowtie funnel.
- GTM Index Benchmarks
Insights from 100+ GTM maturity assessments conducted with European scaleups and enterprises
- Real-World AI Use Cases
Presented in our hands-on AI Lab and Executive Briefing Center, including tools, workflows, and metrics
These resources are designed to be highly actionable and tailored to the challenges facing GTM teams in the EMEA region.
Yes! Sponsorship opportunities are available. Check out the Event Prospectus for details or contact us directly via email at sponsors@winningbydesign.com.
TRANSFORM YOUR GTM FOR THE AI ERA
INTERESTED IN SPONSORSHIPS?
Sponsorship packages are outlined
in our event prospectus.