Embed Proven Revenue Frameworks Into Your Product
The Winning by Design Certified Partner Program is designed for software companies that want to embed the Bowtie or SPICED frameworks directly into their product experience. Certification enables platforms to guide customer behavior, reinforce shared GTM language, and drive stronger adoption by aligning product workflows to how modern revenue organizations actually operate.
The Challenge Most GTM Software Platforms Face
Without shared, standardized models embedded into the product experience, even strong platforms are left compensating for broken GTM systems downstream.
Your Product Is Powerful — But Customers Use It Inconsistently
Different teams configure and interpret your platform in different ways. Without a common operating framework, customers adopt features unevenly, workflows drift, and best practices fail to scale across accounts.
Customer Success Ends Up Teaching First Principles
CS teams spend significant time explaining how growth works instead of helping customers get value from the product. Onboarding slows, enablement becomes reactive, and success depends too heavily on individual expertise.
You’re Competing on Features Instead of Standards
In crowded categories, differentiation becomes incremental. Without an embedded models, it’s hard to credibly claim that your platform helps customers operate better — not just differently.
Your Platform Reflects — But Doesn’t Shape — GTM Behavior
The product captures activity and data, but doesn’t guide users toward better decisions. As a result, customers bring flawed processes into the platform — and the product is blamed for outcomes it wasn’t designed to fix.
Partnership with Winning by Design addresses challenges just like these—
faster, with greater precision, and a lot more confidence.
License Proven GTM Frameworks Inside Your Product
Commercially license Winning by Design’s SPICED and/or Bowtie frameworks to embed a proven revenue operating model directly into your product experience. Certified Partners use these frameworks to guide customer behavior, standardize workflows, and reinforce how modern revenue teams make decisions — reducing friction, accelerating adoption, and improving long-term outcomes.
This partnership enables your product to do more than support growth — it actively teaches customers how growth works.
Co-Create Credibility in the Growth Ecosystem
Certified Partners collaborate with Winning by Design on joint marketing and ecosystem initiatives that reinforce shared standards and thought leadership. From co-authored content to event participation and ecosystem visibility, these efforts position your platform alongside trusted frameworks that executives already recognize and respect.
The result is stronger market credibility, clearer differentiation, and alignment with how modern revenue leaders think and operate.
More Benefits That Help You Lead — Not Just Integrate
Becoming a Certified Partner unlocks more than licensing rights. You gain access to advanced training, dedicated advisory support, and meaningful business amplification.
Advanced Certification Tracks
Certified Partners receive seats in Winning by Design’s advanced training programs — including Revenue Architecture, Bowtie Analytics, Insight Engineering, and Facilitator Certification — keeping your team sharp, aligned with the latest frameworks, and equipped to implement them in high-leverage ways.
Unlimited Advisory Hours with WbD Experts
Tap into Winning by Design’s Revenue Architects and expert trainers on demand for guidance on framework integration, product design alignment, roadmap prioritization, and best-practice application. This ongoing support helps ensure the quality and consistency of your implementation.
Vendor Impact Reports
Receive full rights to a WbD-authored and published deep dive report into your software solution. Reports will be prepared and distributed annually and focused solely on your business.
Become a Certified Software Partner Today
What’s included:
→ Rights to embed Bowtie and/or SPICED frameworks
Commercial licensing to embed the Bowtie Data Model and/or SPICED Operating Model directly into your product experience.
→ Framework standards and implementation guardrails
Clear standards and guidance to ensure frameworks are applied consistently, correctly, and credibly inside your platform.
→ Partner recognition and ecosystem visibility
Visibility as a Certified Partner, signaling alignment with trusted, modern revenue standards.
→ Advanced certification for product and enablement teams
Access to advanced training and certification paths to deepen expertise and support accurate framework implementation.
→ Advisory support throughout integration
Ongoing advisory hours to support implementation decisions, product alignment, and continuous improvement.
Certified Partner Program
Embed proven revenue frameworks into your products, guiding customer behavior and driving stronger adoption through shared standards.
Getting Certified Is Straightforward
Becoming a Certified Partner is a guided, standards-driven process designed to ensure Bowtie or SPICED is embedded
accurately, credibly, and in a way that serves your customers long-term.
Assess & Prepare
We start with a structured review of your product and intended integration. Together, we assess how Bowtie or SPICED will be embedded, align on standards, and provide any required training or resources to ensure your team is set up for success.
Implement & Validate
Your team implements the framework within your product experience. We then review the implementation across model accuracy, user experience, and adherence to Winning by Design standards — including a walkthrough or demo of how customers will experience it.
Refine, Certify & Support
We provide structured feedback and work with you through any refinements needed. Once standards are met, certification is awarded — followed by ongoing support, advisory access, and periodic reviews to ensure continued alignment as your product evolves.
Veriff Scales Sales Enablement with AI-Powered Coaching
When prospecting and sales execution hit a performance ceiling, Veriff turned to Winning by Design and Momentum to transform how its teams coach, improve, and scale sales performance. By embedding real-time feedback and structured enablement into everyday reps’ workflows, Veriff accelerated skill development and tightened execution across the board.
Let’sGrow Transforms GTM with Unified Revenue Visibility and Growth Planning
Let’s Grow faced a familiar revenue operations challenge — fragmented data, limited visibility, and misaligned GTM teams blocking predictable growth. By partnering with Winning by Design and Una, they unified insights across sales and customer success, standardized processes, and sharpened decision making, creating a single source of truth that accelerated revenue outcomes.
Getting WbD-certified as a Certified Partner was a strategic decision that accelerated Una’s ability to deliver measurable value to our customers. The Bowtie model is the proven mathematical foundation for revenue – and Una’s analytics platform takes it a step further by transforming those principles into actionable insights and measurable outcomes. The certification process ensured precise implementation, while WbD’s brand credibility accelerated our market entry. Now when prospects see we’re WbD-certified, validation of business impact is instant. For SaaS companies focused on GTM, WbD certification is a high-leverage investment that drives both platform adoption and customer success.
Ready to Design Your Product Around Proven Revenue Standards?
If your platform influences how revenue teams operate, embedding Bowtie or SPICED can create clarity, consistency, and better outcomes for your customers. Certification provides the standards, guidance, and ongoing support to do this work correctly — at scale.
Not sure if partnership is right for you? We’re happy to work with you to determine the best path forward.
Frequently Asked Questions
What is the Winning by Design Certified Partner Program?
The Certified Partner Program is designed for software companies that want to embed Winning by Design’s Bowtie or SPICED frameworks directly into their product experience. Certification ensures frameworks are implemented accurately, consistently, and in alignment with modern revenue standards.
Who is this program designed for?
This program is intended for B2B software platforms that influence how revenue teams operate — including CRM, RevOps, enablement, analytics, and customer success tools. It is built for product, partnerships, and customer success leaders responsible for driving adoption and long-term customer outcomes.
What does it mean to “embed” Bowtie or SPICED?
Embedding means incorporating the framework into your product’s workflows, data models, guidance, or user experience — so the product actively reinforces how revenue teams plan, execute, and make decisions, rather than simply referencing the framework externally.
How does the certification process work?
Certification includes an initial product assessment, framework training as needed, review of the implemented integration, guided iteration based on feedback, and a final certification review. Certification is awarded once standards are met and maintained through ongoing alignment.
Do partners receive guidance during implementation?
Yes. Certified Partners receive advisory support throughout the certification process, including feedback on framework usage, user experience considerations, and alignment with Winning by Design standards.
Is certification a one-time process?
No. Certification is an ongoing partnership. Certified Partners participate in periodic reviews to ensure continued alignment with framework standards as their product evolves.
What additional benefits do Certified Partners receive?
In addition to licensing rights, Certified Partners gain access to advanced certification opportunities, advisory hours with Winning by Design experts, joint-marketing initiatives, and recognition within the Certified Partner ecosystem.
How does this program support customer adoption and retention?
By embedding a shared revenue operating model into the product, Certified Partners help customers adopt consistent practices faster, reduce misconfiguration, and improve long-term outcomes — which supports stronger retention and expansion.
Is there a cost to become a Certified Partner?
Yes. The Certified Partner Program is a paid, annual program. Pricing starts at $30,000 per year.
Are Certified Partners listed publicly?
Yes. Certified Partners will be included in the Winning by Design Certified Partner Directory, signaling alignment with trusted revenue standards to customers and the broader market.
How do we get started?
The first step is a conversation to understand your product, use case, and intended framework integration. From there, we’ll outline certification requirements and next steps.
Talk with a GTM expert about your GTM growth
We’ll help you understand what’s blocking predictable revenue and recommend the best path forward for your team.
-
Get clarity on the root causes slowing your growth
-
Understand which GTM improvements will deliver the biggest impact
-
Explore pricing, timelines, and the right engagement for your goals
