The Growth Institute is designed for senior revenue and operations leaders who own growth outcomes — not a single channel or function, but the system. Most members are VPs of Growth, CROs, RevOps leaders, and operators at companies scaling through and beyond $50M ARR, where growth requires architecture, not acceleration.

No. The Growth Institute is not a sales forum, lead-generation community, or vendor marketplace. It is designed for thoughtful exchange, learning, and research — with an emphasis on credibility, discretion, and real-world application.

The Growth Institute combines structured education with peer dialogue, events, case-based discussion, and ongoing research. Rather than consuming content in isolation, members engage with ideas over time — comparing perspectives, pressure-testing thinking, and applying frameworks alongside others facing similar decisions.

Most executive communities are built around peer sharing and networking. The Growth Institute is built around a curriculum — WbD’s Revenue Architecture frameworks, applied research, and working groups that produce original thinking. You get the community, but grounded in a system, not just a conversation.

The Ambassador Program is a select community of certified GTM leaders who actively contribute to and advocate Winning by Design’s frameworks, get early access to research, exclusive webinars, and priority event access — focused on thought leadership and peer collaboration among practitioners. Acceptance is selective and requires Revenue Architecture certification.

The Growth Institute is a broader executive membership offering ongoing access to advanced learning (including Revenue & Growth Architecture), peer networks, case studies, research, and curated events designed to help executives make better growth decisions and lead complex revenue systems over time. Joining the Growth Institute requires a paid annual membership.

Members receive access to a curated set of advanced courses covering modern go-to-market design. These courses focus on systems, decision frameworks, and patterns leaders can apply across teams and growth stages, rather than tactical skill training.

• Revenue Architecture
• Growth Architecture
• Bowtie Analytics
• Insight Engineering

All courses are included with enrollment, at no added cost. Over $8,000 in value included in your $2,500 membership.

Our courses are scheduled in locations and at times tailored to fit perceived demand. Typically, this lends itself to scheduling courses to fit the calendars of US-centric learners. However, we can and do offer EMEA- and APAC-friendly courses if demand warrants. If you wish to enroll in a course that is EMEA- or APAC-friendly, please let us know and we will try to accommodate.

There is no definitive order, however the ideal progression would be the following:

• Revenue Architecture
• Growth Architecture
• Bowtie Analytics
• Insight Engineering

Quite! Members engage daily across dedicated Slack channels for each of our 8 global chapters, plus topic-specific rooms covering current research group topics, GTM news, revenue architecture, creator-level resources, and more. Most questions get a response within 24 hours from peers who’ve dealt with the same challenges.

Growth Institute members have the unique ability to publish working papers alongside their peers and Winning by Design, which can effectively place your name at the center of go-to-market innovation and thought leadership. This is accomplished via the Institute’s research working groups — small groups of peers collaborating over a few weeks/months on a topic of interest with the intent of publishing bespoke, insightful findings, aided by Winning by Design experts and researchers and later amplified via Winning by Design’s expansive marketing channels.

Research working groups are introduced and formed on a rolling basis as topics and interest emerge.

Members will receive case study materials and questions in advance, which they will prepare answers to in anticipation of the case discussion.

The case discussions will be facilitated by a WbD expert in a live Zoom classroom setting, with active participation expected, as members dissect and debate the cases – offering an interactive environment to discuss real-world examples.

Currently, local chapters exist in the following locations/regions:

• APAC
• United Kingdom
• Nordics
• Belgium
• Germany
• Netherlands
• Brazil
• East Canada

Chapter locations are continuously added as demand dictates. Disciplined-based chapters are also being planned for the US.

Members are granted access to attend Impact Roadshows hosted around the globe, as well as exclusive, members-only online sessions, as well as in-person, chapter-hosted sessions. Members will receive priority access to register for our flagship Impact Summits (50% off tickets right now), however, we do not guarantee invites to these highly-curated one-day events due to capacity constraints.

The Growth Journal is published quarterly and included with membership. Each edition features original research, emerging frameworks, and executive-level insight drawn from real-world growth work.

Participation is flexible by design. Some members engage deeply in courses, events, and research groups, while others stay connected through the Growth Journal, select discussions, or periodic sessions (session recordings are always made available). The Institute is meant to support leaders over time — not demand a fixed weekly commitment.

To find out if team pricing is available for your organizations looking to enroll multiple members, please contact us.

We currently only accept payment via credit card or bank transfer. However, if your organization has committed to a scoped engagement with Winning by Design, membership seats can be added to the statement of work.

Yes. Every new membership includes a 7-day trial period — full access, no risk. If it’s not the right fit, cancel within 7 days for a complete refund, no questions asked. After that, your membership continues until your renewal date, and you can cancel anytime with no penalty.