Real Stories from Teams Navigating Modern Growth

Organizations across growth stages apply Winning by Design frameworks to align teams, change behavior, and improve how revenue actually operates. These success stories focus on decisions made, challenges addressed, and lessons learned — offering practical insight leaders can learn from and adapt to their own context.

Winning by Design is rated 4.8 out of 5 stars by G2 reviewers
4.8 / 5 stars by 750+ customers
1,000+

Companies Helped Worldwide

#1

Rated Sales Consulting Firm on G2

#1

Rated Sales Training Firm on G2

#1

Rated CS Training Firm on G2

Teams Applying Winning by Design Frameworks

Fortune 500
Unicorns
Acquired
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The Science of Revenue, Proven in Practice

Our frameworks drive repeatable results across sales, success, and revenue operations—validated through customer performance data and real-world outcomes.

50%

Decrease in length of sales cycle

298%

Increase in wins

3X

Increase in ARR year over year

2.3X

Increase in close rate

FEATURED STORY

RingCentral Lifts Pipeline 33% with Strategic Prospecting Enablement

RingCentral transformed its prospecting engine by certifying BDRs in a structured, account-based approach — unlocking a 33% increase in qualified pipeline in just one quarter. If you’re focused on scalable demand generation and enabling teams to fill the funnel with higher-quality opportunities, this case study is a must-read.

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FEATURED STORY

Restaurant365 Doubles Sales Productivity with a Scalable Sales Playbook

Restaurant365 faced declining sales productivity just as revenue was doubling — a classic growth-stage challenge. By partnering with Winning by Design to build a scalable sales process, playbooks, and strategic selling training, they doubled services revenue, increased deal value, and achieved their strongest month of new MRR ever. If you’re responsible for scaling sales performance and maintaining growth velocity without burnout or chaos, this is a story you’ll want to read.

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Trusted by Revenue Teams Worldwide

The expert team from Winning by Design dove deep into our go-to-market, processes, teams, and data to uncover critical growth levers for our business. Not only are these insights and action plans essential for our next stage of growth, but they are also helping to get everyone on the same page! Would I recommend Winning by Design to fellow B2B SaaS Growth Leaders – absolutely!
rich taylor, VP of Operations and Chief of Staff, Qualio
Rich TaylorVP of Operations and Chief of Staff
How do you get a 2.5k+ field organization of sellers to speak the same language? You partner with one of the best in the business, Winning by Design, to deploy a singular sales methodology to better equip our teams — SPICED. Over the last 3 months, a small group of Sales Enablement leaders had the opportunity to learn the SaaS-focused sales methodology and how to deploy globally. I am confident that through this methodology, we will be able to level up as a sales organization and better drive #IMPACT with our clients.
Kim Ventura-Perkins, Senior Manager, Sales Enablement, docusign
Kim Ventura-PerkinsSenior Manager, Sales Enablement
Winning by Design is deep to my heart. Have had the pleasure implementing WbD sales fundamentals in 2017. Can very very very much recommend their free great content and blueprints on their website.
Koen Stam, Director of International, Personio
Koen StamDirector of International
Our average deal sizes and customer retention have increased, sales cycle lengths and churn rates have decreased, due to innovative and compelling Winning by Design engagements.
thomas cheriyan, Sr. Director Revenue Enablement, OwnBackup
Thomas CheriyanSr. Director Revenue Enablement
Client centricity is at the heart of our acceleration here at Addepar. WbD helped us implement a strategic, measurable unified account based approach across Marketing, Sales, and Customer Success.
david obrand, president, addepar
David ObrandPresident
There is an old argument about whether sales is art or science. I have always leaned more towards science as an introvert with an appreciation for the art. Winning by Design has got the science down! Going through their Revenue Architecture course has taught me a lot about how to identify the correct business model for the current situation. Along with ways to systematically measure the business through the different steps of the sales and customer success process all while focusing on customer impact. They even provided benchmarks that you can use to help diagnose where issues might lie. If you ever think you will build a sales process or be brought in to improve one – I highly recommend this course.
valerie jones harvey, Senior Director, Renewal Sales, TrustArc
Valerie Jones-HarveySenior Director, Renewal Sales
They truly understand the science behind sales and sustainable growth. It’s not just about running after a deal; it’s about embracing a system that fosters solid growth.
jonathan morgan, SVP of Operations, Head of Marketing, achieveit
Jonathan MorganSVP of Operations, Head of Marketing
Revenue Architecture from Winning by Design has standardized the way that we think, talk, and take action on going to market. By enabling us to model out our revenue engine and clarify our current state, the frameworks have allowed us to take a stronger posture on navigating GTM opportunities while reducing risk in our strategy and execution. It’s forever changed the way that I think about building a recurring revenue business.
justin grabowski, Head of Revenue Operations, Enterprise Business, EdX Enterprise
Justin Grabowski Head of Revenue Operations – Enterprise Business
Winning by Design has you covered when it comes to developing and supporting all sales enablement for your organization. The strategies are incredibly valuable and useful on a daily basis.
amanda hill, Sales Enablement Partner, tipalti
Amanda HillSales Enablement Partner

We are thrilled to partner with Winning by Design as a Certified Partner to bring even greater value to our customers by integrating SPICED with Fathom. This collaboration combines the power of Fathom’s technology with Winning by Design’s proven methodology, enabling teams to capture, structure, and act on critical sales insights driving velocity and revenue.

yan pallada, Head of Partnerships, Fathom
Yan PalladaHead of Partnerships
The most advanced and complete SaaS sales / GTM framework (and training) I’ve ever come across. PERIOD! WbD literally blew me away and change my view on SaaS sales methodology. For the 1st time I saw a system built on data and science with mathematical models guiding you towards a truth that relies on processes and blueprints more than “one fits all” acronyms derived from field salesmen observation. I’m incredibly proud to have now join the cohort of life long students that have completed this training program guided by Aaron Hill who showed us all how great sales consultancy mastery skills can effectively apply to a teaching and education context.
david collett, EMEA Referral Partner Manager, Catapult
David CollettEMEA Referral Partner Manager

Talk with a GTM expert about your GTM growth

We’ll help you understand what’s blocking predictable revenue and recommend the best path forward for your team.

1 (415) 484-8992
  • Get clarity on the root causes slowing your growth

  • Understand which GTM improvements will deliver the biggest impact

  • Explore pricing, timelines, and the right engagement for your goals

Winning by Design is rated 4.8 out of 5 stars by G2 reviewers
4.8 / 5 stars by 750+ customers
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