Facilitator Certification
Become a skilled facilitator who can coach, reinforce, and drive adoption of tactics and methodologies across teams.
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About the Course
Facilitator Certification develops advanced communication and facilitation skills for leading impactful learning experiences. The course focuses on engaging diverse audiences, applying learning theory principles, and using role plays for practical application.
Learners build proficiency in storytelling, feedback delivery, and the use of interactive tools to create inclusive, compelling educational sessions. By the end of the course, frontline managers and revenue enablement teams are equipped to lead and facilitate learning that teaches, reinforces, and drives adoption of key principles and tactics.
Curriculum & Learning Experience
Learners engage with a certified Winning by Design trainer in an experiential learning format that includes 8 hours of live instruction. Sessions incorporate role plays, breakout exercises, and recurring revenue frameworks applied to real-world enablement scenarios.
Participants also receive access to our learning management platform for continued reinforcement through on-demand videos and frameworks.
Who This Course Is Best For
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Frontline managers responsible for skill and methodology adoption
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Revenue enablement professionals and teams focused on GTM alignment
Blended Course Format
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8 hours of live instruction, delivered as one 2-hour session per week
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Live sessions conducted via Zoom video conference
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Exclusive asynchronous access to blueprints, videos, and exercises
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Industry-recognized certification upon completion
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Maximum cohort size of 25 learners to ensure interaction and engagement
Prerequisites
- There are no prerequisites for this course
Course Details
Location
Online, delivered via Zoom
Standard Duration
4 weeks
Standard Schedule
1 live session per week (2 hours each) + online learning content
Upcoming Courses — Scheduled for Global Time Zones
Course Flow & Curriculum
Week 1: Enhancing Engagement
Module 1: Enhancing Engagement
Learning Objective: Apply the principles of the 10/20/70 learning model and the Forgetting Curve to enhance learner engagement. Utilize the SSSS Framework (Skill, Scene, Set Up, Start) through role play exercises and breakout room discussions for practical application. Gain proficiency in formulating impactful coaching questions that drive deeper understanding and insights. Discover how to deliver constructive feedback, exploring its layers and effectively integrating it into role play scenarios for a comprehensive learning experience.
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Week 2: Commanding the Room
Module 2: Commanding the Room
Learning Objective: Discover techniques for immediately capturing attention at the start to set the tone for effective communication. Develop strategies for handling pauses and silence, turning them into powerful tools for emphasis and engagement rather than sources of discomfort. Master the art of politely interrupting, learning how to interject your points effectively without causing offense or disrupting the conversational flow. Craft memorable closing lines that reinforce your message and leave a lasting impression on your audience.
Week 3: Captivating Attention
Module 3: Captivating Attention
Learning Objective: Explore techniques and strategies to create engaging stories that connect deeply with your audience, focusing on structure, pacing, and emotional engagement. Apply the concept of pattern interrupt by introducing unexpected elements or questions in your storytelling, effectively capturing and refocusing audience attention. Deepen your understanding of how tone affects message delivery and perception, exploring the nuances of speed, volume, prosody, and the strategic use of silence. Recognize the importance of choosing strategic words to convey your message clearly and powerfully, enhancing the impact of your communication.
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Week 4: Tailoring the Experience
Module 4: Tailoring the Experience
Learning Objective: Explore the components and structure of an effective facilitator guide that aligns with learning objectives and enhances participant engagement. Master the art of crafting turn-by-turn directions that are both clear and concise, facilitating ease of understanding and engagement among participants. Learn strategies for creating relevant and engaging breakout room tasks designed to foster collaboration and active participation. Maximize the use of breakout rooms for peer learning, facilitating discussions, and problem-solving exercises to enhance the learning experience.
Your Learning Journey
A clear view of how the course is delivered—from live sessions to applied practice—so learners know what to expect.
Course dates are flexible. This is for illustrative purposes only.
Get excited for the course — no action items yet.
Get situated on the online learning platform, complete Session 1 pre-work.
Live Session – 2 hours
Covering Module 1.
Complete post-session work, complete pre-work for next session.
Live Session – 2 hours
Covering Module 2.
Complete post-session work, complete pre-work for next session.
Live Session – 2 hours
Covering Module 3.
Complete post-session work, complete pre-work for next session.
Live Session – 2 hours
Covering Module 4.
Complete final (and all) online post-session assessments to prove your knowledge and earn a certificate (with score of 75% or higher)!
Industry-Leading Certification in 3 Steps
Enroll
Choose the certification program that aligns with your role and goals, and secure your place in a structured learning experience built around proven GTM frameworks.
Attend
Participate in live, interactive sessions where concepts are taught, discussed, and applied through real scenarios—not lectures or slide-only walkthroughs.
Certify
Complete the post-session assessments to validate your ability to apply the framework correctly, consistently, and in real GTM situations.
Proven. Trusted. Recognized.
Our work is consistently recognized by industry analysts, platforms, and practitioners
for setting the standard in modern go-to-market training.
Trusted by Revenue Teams Worldwide
Why Winning by Design Stands Apart
Open & Private Course Formats
Choose the training format that best fits your team—join open courses to build skills alongside peers, or run private sessions tailored to your specific GTM motion and priorities.
Open Courses
Learn alongside GTM practitioners from other SaaS teams in live, instructor-led sessions focused on practical skill development and shared learning.
Best for teams and individuals who want:
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Live, structured training without custom setup
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Exposure to how peers approach similar GTM challenges
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Fast access to proven frameworks and skills
Private Courses
Run focused training for your team, customized to your GTM context, customer profile, and execution challenges.
Best for teams of 8+ who need:
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Alignment across sales, success, marketing, or leadership
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Training tied directly to your real deals and customers
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Faster adoption through shared language and standards
Need group or international training?
We offer team trainings for 8+ people and deliver training across North America, Europe, AsiaPac, and Latin America — in English, German, French, Spanish, Portuguese, Chinese, and Japanese.
Frequently Asked Questions
What will I learn in this course?
In this course, learners develop advanced facilitation and communication skills for leading impactful learning sessions. Topics include engaging diverse audiences, applying learning theory principles, delivering effective feedback, running role plays, and using interactive tools to reinforce and drive adoption of key tactics and methodologies.
What is the format and duration of the course?
The course is delivered live online over a series of four, 2-hour sessions, typically with weekly live instruction complemented by asynchronous access to additional learning resources such as videos, blueprints, and exercises.
If I am unable to attend a live session, will recordings be provided?
Yes. While we recommend attending live, if possible, for the best learner experience, recordings will be provided by the course trainer following each live session.
Are there any prerequisites for this course?
There are no prerequisites. The course is designed for learners at all levels of experience.
How is the course delivered?
The course is delivered via live Zoom video sessions led by certified instructors, supported by asynchronous learning content available through an online learning platform.
Will I receive a certification?
Yes — learners who complete the course and any required assessments will receive an industry-recognized certification.
Can I take this course with my team?
Yes — this course can be taken as part of an open cohort or arranged privately for your team on a customized schedule by contacting us.
Is this course suitable for global participants?
Yes — Revenue Academy courses are scheduled across various time zones to accommodate global learners, and live sessions are conducted online. That said, if courses are not available regularly in your region, contact us to see if a training cohort can be arranged.
Can I apply what I learn immediately?
Yes. The course is designed around practical, hands-on facilitation techniques. Learners are encouraged to apply what they learn directly in live training sessions, coaching conversations, role plays, and enablement programs throughout the course.
Why is this course more expensive than the other training courses?
Given the curriculum and nature of evaluation of conceptual understanding among learners, trainer commitments (post-session evaluation grading and feedback) are increased in this course versus others, thus necessitating the increased course price.
How do I register for the course?
You can register for open cohorts through the Revenue Academy schedule, or contact us to explore private team sessions.
Ready to Become a Confident, Effective Facilitator?
Whether you’re leading enablement sessions or supporting methodology adoption, this course teaches practical facilitation techniques to engage audiences, reinforce skills, and drive consistent execution across teams.
Talk with a GTM expert about your GTM growth
We’ll help you understand what’s blocking predictable revenue and recommend the best path forward for your team.
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Get clarity on the root causes slowing your growth
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Understand which GTM improvements will deliver the biggest impact
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Explore pricing, timelines, and the right engagement for your goals
