Some of our Marketing Revenue Architects

Jim Hopkins


Areas of expertise: Sales-ready messaging, Prospecting Playbook design, Account Based Strategy

Key Principles

ABS is a strategy, not a technology

Put in place the right planning, orchestration, and measurement, before investing in the tech to power it all.

Know who your best customers are

Dive deep into the data to understand which accounts are your best customers. The results may surprise you, and these insights should inform your target ICP.

Customers need to hear stories, not marketing campaigns

Story is paramount when communicating with customers; tell a story in every customer interaction.

Content-led growth is the way forward

Use content strategically throughout your sales process; this requires clear partnership up front between Sales and Marketing

Research & Insights