When running an account-based strategy, a fundamental part of that process is selecting and prioritizing your target account list.

But how do you choose which accounts are on that list?

Three key factors should play a part in determining that magic number of target accounts:

  • Deal size: The larger your deal size, the more time it will take to orchestrate your accounts and the more rep hours you’ll need.
  • Resources: The more account team support you have in the form of account based marketers, account development reps, and sales engineers, the larger the pool of accounts you can have.
  • Sale complexity: If your solution requires education, integrations, or significant change management, you’ll need a more high-touch approach (and more resources).

While there’s no one-size-fits-all approach to selecting and prioritizing your accounts, this blueprint explains a recommended approach to calculating your total target account list by tier.

Ready to transform?

Our focus for every single customer is to help them achieve sustainable growth in recurring revenue.
Your name(Required)