Make discovery calls more effective by focusing on customer impact
Get the keys to consistent, concise, and high quality discovery calls. Develop actionable messaging for each of your key personas, helping your reps focus on the customer’s specific pain points and their desired impact.
Impact you’re looking for:
- Generate consistent results through pressure-tested communication strategies
- Stay on-message with a defined discovery call framework
- Save time by evaluating and qualifying prospects quickly
Includes
- Specific discovery questions and discussion guides to help your reps uncover pain points and effectively guide the conversation
- Identification of key pain points for each persona that your reps speak with on discovery calls
- Clearly defined persona overviews and their challenges
Key Steps
01.
Gather data
Review existing persona documentation, customer demographics, and recorded discovery calls
02.
Collaborative working sessions
Meet with key stakeholders and reps to validate personas, and uncover customer pain points and desired impact
03.
Define personas
Create persona Q-cards including interactive questions, pain points, and Pocket Stories
04.
Validate and deliver
Validate with peer review and incorporate feedback to complete the profiles