GTM Strategy & Diagnostic
Identify areas of improvement in your GTM to achieve and exceed your revenue goalsLearn more
Sales Playbook Design
Execute on key moments in the sales process with consistency and precisionLearn more
Discovery Q-Cards & Pocket Stories
Make discovery calls more effective by focusing on customer impactLearn more
Optimize your sales process for more impactful customer interactionsLearn more
Prospecting Playbook Design
Make connections with your target accountsLearn more
Frontline Manager Playbook
Empower frontline managementLearn more
Some of our Sales Revenue Architects
Areas of expertise: GTM Diagnostics, Prospecting Playbooks, Sales Playbooks, Discovery Q-Cards, SDR / AE / Manager Training
Areas of expertise: GTM Diagnostics, Prospecting / Sales / Expansion Playbooks, initiatives to move upmarket
Recurring revenue is the result of recurring impact
Customers will continue to stay with you, if you continue to deliver them the impact that they are seeking. This means that Sales must be in lock-step with Marketing and CS, with all delivering impact across the entire journey.
Find the key moments that matter in the customer journey
Small improvements in the key moments of the customer journey will lead to significant impact over time. Focus on improving those basic skills.
Customers hate to be sold to...
...but they love to buy. A successful sales team places far more focus on discovery and understanding the customer's pain points, over closing.
The data is in the calls
Many answers to your questions can easily be found by listening to call recordings. You will quickly discover your team's strengths, and opportunities for coaching.
Research & Insights
Emotional vs. Rational Impact
Focusing on your customer’s desired impact.Read More
How to demo
Focusing the demo on the customer’s pain points.Read More
How to diagnose
Using questions to focus on the customer’s pain points.Read More
Guide the decision process
Connecting with each role in the buying centerRead More
An Operating Model for Recurring Revenue businesses
There are plenty of sales frameworks out there, but no cohesive operating model for how recurring revenue businesses can achieve sustainable growth. Until now... Watch to learn: - the key principles of recurring revenue that all revenue leaders should understand, - how to align the functions of Marketing, Sales, and Customer Success using one consistent open standard - the fundamental principle of recurring impact, and what it means for how recurring revenue businesses operate Also see where you can sign up to download the Open Standard templates, all based on lessons learned from working with recurring revenue businesses over the past 10 years.
Go To Market Model
This video presents an idea how to structure your marketing, sales and customer success resources.