Architecting Revenue Across Your GTM
To achieve scalable, sustainable, and durable growth, you first need to align your GTM team around a common language and common customer journey centered around recurring impact. This workshop aligns your GTM team around the principles of recurring impact, extends your funnel to a ‘Bowtie’ so that you can measure that impact, and starts the process of designing your integrated GTM motions.
Impact you’re looking for:
- Your business mapped out against the GTM Model and the Bowtie Data Model
- A GTM Blink analysis of your existing GTM motions, with identification of potential problem areas and opportunities
- Alignment across your team on what to prioritize
- Guidance and agreement on next steps in order to drive incremental change against your KPIs
Our Go to Market Diagnostic Services Include
- Overview of the following key frameworks: Revenue Architecture, The Bowtie Data Model, The SPICED Framework
- Introduction of the GTM Model and how it applies to your business
- Alignment on Impact and Critical Events for your customers
- Application of the Bowtie Data Model
- GTM Blink Analysis, with identification of potential problem areas and opportunities
- Feedback Roundtable
- Guidance and agreement on next steps
Key Steps for a Go to Market Diagnostic Strategy
01.
Gather data
Review existing data and conduct collaborative workshops/interviews with your team to identify opportunities, potential threats, and gaps
02.
Evaluate your business
Using the proprietary 90-point Sales as a Science™ framework
03.
Review with key stakeholders
Conduct an initial pre-read of our findings with the champion and stakeholder team for initial feedback
04.
Present and identify next steps
Review findings with the organization and prioritize necessary improvements