WHY ATTEND?
- Stay Ahead of the Curve: Gain exclusive insights into the latest AI-driven Go-to-Market strategies that are shaping the future of business.
- Learn from Visionaries: Hear directly from Winning by Design’s thought leaders and trailblazing AI innovators as they share actionable strategies to fuel efficiency and scale.
- Collaborate and Innovate: Engage in strategic discussions, share ideas, and network with top executives who are redefining growth in their industries.
Don’t miss this opportunity to lead the AI-driven revolution in Go-to-Market excellence.
AGENDA
MORNING
- Arrival and Access to interactive GTM AI Blueprint Library
- Keynote: AI as a Catalyst for GTM Innovation in 2025
Delivered by Winning by Design CEO and Founder, Jacco van der Kooij. - Unveiling of 2025 GTM AI Research Guide
Led by David Spitz from Benchsights. - Session: The AI Opportunity in GTM: From Optional to Essential
- Morning Break
- GTM AI Lab Executive Briefing Sessions
* Agenda subject to change
AFTERNOON
- Networking Lunch
- Private GTM AI Lab Executive Briefing Sessions
- Session:Outperforming Through Proactive AI Adoption
Led by Winning by Design Chairman, Dave Boyce. - Session: 2025 Action Plan for Executive Strategy
Led by Winning by Design Architects. - GTM AI Awards
- GTM Leaders Happy Hour
• THIS IS MORE THAN A SUMMIT •
IT’S YOUR LAUNCHPAD FOR LEVERAGING AI TO TRANSFORM YOUR GO-TO-MARKET STRATEGY
IN 2025 AND BEYOND
EVENT ADVISORS
TICKETS STARTING AT $1,500
Starting in 2025, market leaders will leverage AI to replace 70% of their GTM efforts, and this shift will happen faster than expected. This transition will create a zero-day exploit for first movers, giving them an unprecedented advantage—one that will widen the gap so significantly and so fast that others won’t be able to catch up. GTM teams that lay the foundation for AI in 2025 will emerge as dominant market leaders in 2026.
TRANSFORM YOUR GTM FOR THE AI ERA
WHAT TO EXPECT
A TRANSFORMATION-FOCUSED EXPERIENCE: 2025 - THE YEAR OF AI
- Explore how AI is redefining efficiency and growth through every stage of Winning by Design’s Bowtie Framework.
- Uncover actionable strategies to lead your organization into the AI-driven future.
AN EXCLUSIVE EVENT FOR EXECUTIVES
- Tailored for C-suite leaders and senior executives seeking to stay ahead in a competitive landscape.
- Gain the insights, tools, and resources you need to build a 2025 AI strategy that drives measurable results.
INSPIRING KEYNOTES AND EXPERT-LED SESSIONS
- Visionary Opening Keynote by Jacco van der Kooij: Founder and thought leader Jacco will share groundbreaking insights on AI’s transformative role in modern Go-to-Market models.
- Interactive Partner Sessions: Learn from top AI innovators as they showcase practical, AI-powered solutions to optimize efficiency and scale at every stage of the customer lifecycle.
ENGAGE, COLLABORATE, AND NETWORK
- Executive Briefing Center: Participate in strategic discussions with Winning by Design experts and partners, tailored to your organization’s unique challenges.
- Meaningful Networking Opportunities: Connect with fellow executives over a catered lunch and at the exclusive evening reception.
EVENT FAQs
The Impact Summit is Winning by Design’s inaugural customer conference, designed for C-level executives to explore cutting-edge strategies and innovations in Go-To-Market (GTM) efficiency. The theme for 2025 is “The Year of AI,” focusing on how artificial intelligence is transforming GTM strategies.
- Date: May 14, 2025
- Location: San Francisco, CA at Convene in Union Square
This event is exclusively for executives and senior leaders responsible for GTM strategies, including CEOs, CROs, CMOs, and other C-level decision-makers in recurring revenue businesses.
The theme, “2025 – The Year of AI,” focuses on leveraging AI to ignite efficient growth, transform GTM strategies, and adapt to emerging trends like consumption-based pricing models.
Visit winningbydesign.com/impact-summit-2025 to request your spot.
Tickets are $1,500 per attendee.
It is expected to be between 250-300 people.
Your ticket grants access to:
- All keynote and VIP Track
- Opportunities to attend AI Lab sessions in the executive briefing session
- Networking opportunities and happy hour
- Access to the premium GTM AI research report
- A premium event package, including a tailored agenda and exclusive resources like the
- Workbook on strategic AI roadmap for 2025
- Meals and breaks throughout the day
Tickets are non-refundable. If you can no longer attend, contact us to transfer your ticket to a colleague.
The one-day event features:
- An opening keynote by Jacco van der Kooij, Winning by Design’s founder.
- Unveiling of the AI GTM Research report and technology guide
- Sessions led by AI and GTM experts, covering actionable strategies for 2025 and beyond.
- The first-ever GTM AI Awards Ceremony celebrating innovation in AI-driven GTM.
- Networking opportunities, including the AI GTM Lab, lunch, and happy hour.
The AI GTM Lab is a space where AI technologies will be showcasing their AI-powered solutions, to help accelerate GTM performance.
The AI GTM Research Report is Winning by Design’s latest study on how AI is revolutionizing Go-To-Market strategies. A preview will be shared in March, and the full report will debut at the event.
Yes! Sponsorship opportunities are available for the AI GTM Lab. Visit the Sponsorship Overview for details or contact us directly via email at sponsors@winningbydesign.com.
- A concierge will greet you and provide a personalized introduction plan upon arrival.
- Interactive sessions and networking opportunities tailored to executives.
- Unique experiences like a live band progressively adding instruments throughout the day.
The ceremony will recognize companies and leaders driving innovation and excellence in AI-powered GTM strategies.
No, accommodations are not included. We will provide a list of recommended hotels near the venue.
Parking details will be shared closer to the event.
For any additional questions, contact us at marketing@winningbydesign.com or visit our website at winningbydesign.com/impact-summit-2025.
We look forward to seeing you at The Impact Summit: 2025 – The Year of AI!