"If the decisions you make about where you invest your blood, sweat, and tears are not consistent with the person you aspire to be, you’ll never become that person"-Clayton M. Christensen
Jim is always happy to have deep conversations about DIY home projects, Bay Area sports, raising twins, or chocolate chip cookies.
My key areas of expertise
Some of my clients
My experience prior to WbD
My key points of advice to Revenue leaders
- Story is paramount when communicating with customers; you must tell a story in every customer interaction
- ABM is both art and science; be sure to match up your GTM strategy with your audience before creating your ABM approach
- Use content strategically throughout your sales process; that requires clear partnership up front between Sales and Marketing
My example Deliverables
How To Design An Enterprise Playbook Aligned With Your GTM
Moving upmarket to sell to larger companies is a typical stage in a company’s growth journey. But what’s the best way to make that transition easier and faster?