Revenue Architects

Jim Hopkins

Favorite quote:

"If the decisions you make about where you invest your blood, sweat, and tears are not consistent with the person you aspire to be, you’ll never become that person"-Clayton M. Christensen

Ask me about:

Jim is always happy to have deep conversations about DIY home projects, Bay Area sports, raising twins, or chocolate chip cookies.


My key areas of expertise

Sales-Ready MessagingProspecting Playbook designAccount Based Strategy

Some of my clients

My experience prior to WbD

My key points of advice to Revenue leaders

  • Story is paramount when communicating with customers; you must tell a story in every customer interaction
  • ABM is both art and science; be sure to match up your GTM strategy with your audience before creating your ABM approach
  • Use content strategically throughout your sales process; that requires clear partnership up front between Sales and Marketing

My example Deliverables