Revenue Architects

Aurelien Tardieu

Favorite quote:

"It is what we think we already know that often prevents us from learning"-Claude Bernard

Ask me about:

I am passionate about the mountains! Ski touring or off-piste skiing in the winter, cycling, hiking and rafting in the summer. It's the place where I recharge my batteries.


My key areas of expertise

Revenue Architecture GTM Diagnostics Sales PlaybooksQ-Cards

Some of my clients

My experience prior to WbD

My key points of advice to Revenue leaders

  • Put yourself in your customers’ shoes. The only thing that matters is impact!
  • Get your GTM teams working together. Data and process are the foundation for progress
  • Dare to make choices, e.g. disqualify certain prospects that do not fit your ICP or choose a priority segment and postpone another one

My example Deliverables