Revenue Architects

Andrew Parry

Favorite quote:

"Tell me how you measure me and I will tell you how I will behave."-Eliyahu Moshe Goldratt

Ask me about:

I love to see how people interact with and use products and services. I love to uncover those answers through both quantative and qualitative means - the joy of exploration is getting to know different people and different groups. Ask me about customer experiences and their journeys, and you might want to sit down for awhile.

I love to talk about skiing, hiking, road biking, my four kids who are growing up too fast, or my wife's incredible achievements.

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My key areas of expertise

Revenue Architecture GTM Diagnostics GTM Strategy Growth ModelingData architecture/frameworks

Some of my clients

My experience prior to WbD

My key points of advice to Revenue leaders

  • You are what you measure
  • You do not have all the answers
  • Action for action’s sake is not useful energy
  • When you understand the journey a customer (buyer) takes, you understand where to start asking questions