FROM GUESSWORK TO GROWTH
When growth slows, leadership teams are left debating what’s broken—pipeline generation, sales execution, onboarding, or retention. Each function has its own story, but without a shared fact base, alignment stalls, investments get wasted, and board confidence erodes.
The Go-to-Market Diagnostic replaces opinion with operating truth: in just 3–5 weeks, it benchmarks your GTM maturity, exposes the real leaks across acquisition, retention, and expansion, and delivers a prioritized 30/60/90 plan. The impact is clarity and confidence—so your teams focus on the right fixes, your board trusts the path forward, and your growth engine starts compounding again.
ALIGN YOUR GTM LEADERSHIP
Whether you're a CRO, CMO, COO, or Head of Revenue Operations, this diagnostic
empowers you to make strategic decisions with confidence — backed by data, aligned by design.
IT'S ESPECIALLY VALUABLE FOR COMPANIES:
Preparing for their next growth phase
Aligning post-reorg or post-funding
Entering new markets or segments
Rebuilding GTM after plateaued growth
WHAT YOU WILL GAIN
GROWTH INDEX BENCHMARKING
We give you an objective Growth Index—your GTM’s health and maturity in one score—so leadership sees exactly where you stand against best-in-class and where to focus first. It turns debate into a shared fact base for decision-making.
BOWTIE DATA NORMALIZATION
We transform fragmented CRM/CS data into the Bowtie schema, creating a single source of truth across acquisition, retention, and expansion—so every conversation runs on the same numbers.
PERFORMANCE ANALYSIS
We quantify conversion, velocity, and leakage across the full lifecycle and surface the few fixes that will move the needle fastest—your clearest path to immediate lift.
GTM & OPERATING MODEL ASSESSMENTS
We examine stages, roles, handoffs, and capacity to reveal where process and operating rhythms break down—then show how to realign accountability and execution.
GET YOUR EXECUTIVE-READY READOUT AND 30/60/90 PLAN
We package the findings into a board-ready narrative and a sequenced 30/60/90 roadmap with owners and KPIs—so you can start Monday with clarity and momentum.
CERTIFIED GROWTH ARCHITECTS THAT
DELIVER VALUE
Leverage years of expertise and work closely with some of our many talented Winning by Design-certified Growth Architects
David Gordillo
Key areas of expertise: Revenue Architecture, GTM strategy, Manager coaching
Fiona Chiu
Key areas of expertise: Revenue Architecture, Data analysis and modeling, GTM strategy
Walter Velazquez
Key areas of expertise: Revenue Architecture, GTM strategy
My areas of expertise
Some of my clients
My areas of expertise
Some of my clients
My areas of expertise
Some of my clients
ACTIONABLE INSIGHTS IN 3-5 WEEKS
Kickoff & Scope:
Align on motions (up to 3), data sources, and stakeholders.
Data Intake & Normalization:
We map your CRM/CS data into the Bowtie schema; stakeholder interviews begin.
Automated & Expert Analysis:
Benchmarks, conversion/velocity, deep dives; ~30 standardized charts.
Executive Briefing:
Findings, Growth Index, and a 30/60/90 plan, ready for board consumption
AN INVESTMENT IN ROI-CENTEREDGTM IMPROVEMENT
For a one-time Go-to-Market Diagnostic deliverable, there is a required investment of $65,000 – $95,000 based on specific needs. It includes:
- Analysis of up to 3 GTM motions within one line of business (additional LOBs/motions available for added cost)
- Growth Index benchmark: Health/maturity of your GTM vs. best-in-class
- Bowtie data normalization: A single, trusted model across motions
- Performance analysis: For new logo, expansion, and retention (conversion, velocity, leakage)
- GTM model & operating model assessments: Process, roles, capacity, execution gaps
- Executive-ready readout + 30/60/90 roadmap: Clear sequence, owners, KPIs
PROVEN RESULTS YOU CAN TRUST
Winning by design has helped 1,000+ recurring revenue organizations design and scale high-performing GTM engines. Our approach is grounded in science, data, and the same methodology taught in our Revenue Architecture Course — and detailed in the global bestseller Revenue Architecture.
It's like we've now got a sales GPS that guides us through each step, with WbD's SPICED methodology and Bowtie Data Model. We've become more scientific in our approach to sales - no more shots in the dark. Now we identify the right triggers to amplify sales performance effectively.
FREQUENTLY ASKED QUESTIONS
For a one-time Go-to-Market Diagnostic deliverable, there is a required investment of $65,000 – $95,000 based on specific needs. This includes up to 3 GTM motions within a single line of business. Additional motions/LOBs can be included for an added cost.
Each Go-to-Market Diagnostic includes:
- Analysis of up to 3 GTM motions within one line of business (additional LOBs/motions available for added cost)
- Growth Index benchmark: Health/maturity of your GTM vs. best-in-class
- Bowtie data normalization: A single, trusted model across motions
- Performance analysis: For new logo, expansion, and retention (conversion, velocity, leakage)
- GTM model & operating model assessments: Process, roles, capacity, execution gaps
- Executive-ready readout + 30/60/90 roadmap: Clear sequence, owners, KPIs
A “GTM motion” is counted when it’s meaningfully different on one or more of these dimensions:
- Buyer journey: e.g. transactional SMB vs. complex enterprise sale
- Teams running it: e.g. SDR/AE vs. CSM/AM ownership
- Economics/metrics: e.g. ACV, cycle length, retention dynamics
If your SMB and Enterprise paths differ on these, they’re separate motions.
Most clients complete their Go-to-Market Diagnostic in ~3-5 weeks (assuming quick data access and interviews):
- Week 0: Kickoff & scope
- Week 1: Data intake & Bowtie normalization
- Weeks 2-4: Analysis & standardized outputs
- Week 3: Executive briefing with a prioritized 30/60/90 plan.
A Go-To-Market Diagnostic is a fixed-scope project (no Growth Advisory subscription included). Many clients add a Growth Advisory Seat afterward to sustain adoption, track KPIs quarterly, and keep momentum compounding (Lead Advisor + expert pool + Knowledge Base).
READY TO REPLACE OPINIONS WITH OPERATING TRUTH?
Speak with someone on our team to understand how a GTM Diagnostic might benefit your organization.