Increase connections with your target accounts

It’s all about the prep work: increase your chances of connecting with your target accounts, by giving your reps a strategic and effective method for reaching out. We collaborate with your team in a workshop format to create the optimal outreach plan, based on your account strategy, segmentation and targeting, and key target personas.

Impact you’re looking for:
  • Developing the optimal strategy, based on your specific targets, for personalizing touchpoints and connecting with prospects
  • Your reps have access to a step-by-step guide that’s easy for them to follow, and easy for you to gauge effectiveness over time
  • Security of knowing each play is developed with a core value exchange and relevant messaging

Includes

  • Analysis of your current account-based program, as well as strategic design of segmentation, targeting, orchestration, and KPIs
  • Design of the structure of an end-to-end pipeline building play, with alignment across your team on target audience, persona, target messaging, channels, timing, and KPIs
  • Actionable 30-60-90 day plan for executing plays and optimizing your strategy based on workshop findings

Key Steps

01.

Gather data

Analyze your current account based program, including targeting, segmentation, play execution, operations, and technology stack

02.

Strategic segmentation

Align the team with collaborative workshops sessions for strategic design of segmentation, targeting, orchestration, and KPIs

03.

Design play

Create an end-to-end pipeline building play, based on workshop outputs and best practices

04.

Implementation

Actionable 30-60-90 day plan for implementing and executing plays

Ready to transform?

Our focus for every single customer is to help them achieve sustainable growth in recurring revenue.
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