Optimize your ABM strategy to connect with Enterprise accounts
Assess the effectiveness of your Account Based Strategy across key areas of maturity.
Impact you’re looking for:
- An understanding of the gaps in your current account based program
- Detailed recommendations for how meet your Enterprise growth objectives
Includes
- Scorecard-based review of your current account based program
- Recommendations on account targeting, team design, and play orchestration
- Technology stack and measurement alignment
Key Steps
01.
Gather data
Review current program activities, technology, and sales/marketing alignment
02.
Assess and score
Evaluate current program execution and effectiveness against leading industry benchmarks
03.
Provide recommendations
"Provide specific areas of improvement for account targeting, team design, play orchestration, technology stack, and
measurement"