Learn About a Wide Range of Sales Training Topics

Give your entire sales teams access to the industry’s most highly rated training and coaching programs that cover a vast range of sales training topics geared to drive recurring revenue.

Processes for all revenue teams

Achieve sustainable growth, with consistent process design and training applied across the entire Revenue team

Live, interactive training led by experts

Give your reps the fundamental skills needed for their roles – whether AE, SDR, CSM, or Manager

Trusted by 600+ SaaS companies

We help recurring revenue teams achieve sustainable growth. Our scientific models and frameworks are used by high-growth Scale-Ups, startups, and Fortune 500 companies

Our Process

In a modern recurring revenue business, it is impossible to scale without treating growth as a science. We apply proven frameworks and expose the math that underpins each step of the customer journey.


Uncover gaps and opportunities to optimize recurring revenue growth


Apply a universal methodology and process across your entire customer journey


Activate through defined processes and playbooks, implemented directly into your workflow


Arm your reps with the core skills for success, with a common language to unify as one GTM team


Provide your team with ongoing development to make change stick, gauge progress, and reach your goals

In their words

We’re proud of the company we keep. More than 600 clients around the world and counting.

Kim Ventura-Perkins 1st
Senior Manager, Sales Enablement | DocuSign
1d Edited

How do you get a 2.5k+ field organization of sellers to speak the same language?

You partner with one of the best in the business, Winning by Design, to deploy a singular sales methodology to better equip our teams.

Over the last 3 months, a small group of Sales Enablement leaders had the opportunity to learn a SaaS-focused sales methodology and how to deploy globally.

I am confident that through this methodology, we will be able to level up as a sales organization and better drive #IMPACT with our clients.

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Niko Thielsch 1st
VP Sales & CS | Alasco
1d Edited

A few weeks ago we joined forces with Winning by Design. We started a 360 approach to level up everything from sales org, to processes, tool stack and of course our GTM market approach. (why? well spoiler #BANT, #MEDDIC all nice but not state of the art because they are #seller-centric and not #customer-centric. They all have their importance but falling short covering the entire funnel from prospecting, closing/winning to onboarding and LTV -> that is why we adopt the #SPICED framework).

For me as a Rep (long time ago) and as Revenue Leader, the SPICED framework was and is a game changer. The impact on GTM, the operational level, the business model and the underlying data required makes it unbeatable for me.

In the following week, all our Reps will go through the best in class sales and customer success training covering the entire sales funnel, skills, mindset and coaching frameworks.
This is a massive investment into our company’s future and primarily in our current talent to develop sales & customer success ⭐️ superstars ⭐️

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Richard McGuinness 1st
VP of Sales EMEA | ClickUp
1d Edited

I recently completed the ‘Mastership in Revenue Architecture’ course and can’t begin to tell you how useful it has been. As a revenue professional, understanding the baseline models of the revenue machine is crucial for success, and too often we spend our time downloading the ‘software’ of sales success without really getting to understand the ‘operating system’ that everything runs on. This is where the Revenue Architecture model kicks in.

This isn’t a course on ‘how to sell’ or ‘where to find your ICP’ – this is a course that covers the fundamentals of GTM model design and execution, and I cannot recommend it highly enough. If you have chosen to build a career as a revenue professional, you should consider this course an update to your core OS.

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David Collett 1st
EMEA Referral Partner Manager | Catapult
1d Edited

The most advanced and complete SaaS sales / GTM framework (and training) I’ve ever come across. PERIOD!

I’ve consumed all the most famous sales methods you can think of. But it always felt like the picture was incomplete and something was missing. That was until I discovered WbD and their unique YouTube videos. It literally blew me away and change my view on SaaS sales methodology. Forget about tricks to “close the deal” and wing it like the pro…If like me you’ve been longing for a sales training framework that breathe data, can reconcile all other methods you’ve learned about, put processes and models first, then your search is over.

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Ethan Gustav 1st
VP of Revenue, North America and Global Accounts | Infobip
1d Edited

To be clear, the team at WbD that we partnered with were incredible. So skilled, professional, collaborative, empathetic, and appropriately flexible and prescriptive to our acute needs.

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Rachel Phipps 1st
Director of Customer Success, EMEA | SmartRecruiters
1d Edited

Rather than simply sign off, I want to say I’m DELIGHTED with the output we have now…Overall, I’m blown away by the work that has gone into this. This significantly supports us to raise the bar and deliver a notably higher standard of CS. This WILL become what we live and breathe within CS, and I know the team will embrace the content, structure and guidance it provides.

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Rich Taylor 1st
VP of Operations and Chief of Staff | Qualio
1d Edited

The expert team from Winning by Design dove deep into our go-to-market teams, processes and data to uncover some critical growth levers for our business. Not only are these insights and action plans essential for our next stage of growth, but they are also helping to get everyone on the same page! Would I recommend Winning by Design to fellow B2B SaaS Growth Leaders – absolutely!

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Kevin Lord 1st
Head of Practice Sales | FreeAgent
4d Edited

Using SPICED is a firm favourite of mine!

The Winning by Design methodology is what we have implemented successfully at FreeAgent the past 3 or 4 years.

Simple sales framework to help with your conversations keeps you consistent and, more importantly, in control of what is being said!

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Laurelle Roseman 1st
Director of Global Sales & Channel | Vultr
1d Edited

I loved the online learning component to all the lessons, you are learning with other individuals, and it was only a small commitment of 2 hours a week. Our coach, Antoine, was also phenomenal. He did a great job keeping the momentum moving forward, keeping us engaged, and made an effort to keep the lesson exciting and beneficial to our everyday work structure.

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Megan Wagstaff 1st
Sales Development Manager | The Arbinger Institute
1d Edited

After our first class of Prospecting with Intent with Winning by Design I’m excited to rework emails in our sequences.

The “RRR” Framework has helped us realize we need to be better at providing value for our clients in our emails. I’m pumped to see what this will do for our SDR team! If you are an SDR leader or an SDR I recommend learning about “RRR”- Relevance, Reward, and Request.

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Hugo Roget 1st
Business Development Executive UK | Ryte
1d Edited

Thank you to Winning by Design for providing such a great course. Our Trainer Antoine Mandy is really next level!

I highly recommend any sales team to go through this training, it really brings up the level of professionalism we give our prospects during meetings and ultimately helps us deliver better value to our customers.

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Koen Stam 1st
Head of Benelux | Personio
1d Edited

Winning by Design is deep to my heart. Have had the pleasure implementing WBD sales fundamentals in 2017.

Can very very very much recommend Roelof Hengst, Dan Smith, Maria Abad Baides, and their free great content and blueprints on their website.

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Felix Beccar 1st
1d Edited

The amazing team at Winning by Design has very powerful frameworks and examples, a lot of free content on Youtube too

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Mike Buccialia 1st
Fractional Sales Leader
1d Edited

Like most things these days, a lot of that has become data-driven, and in my opinion Jacco van der Kooij and the team at Winning by Design have a lock on what metrics you need to inform your strategy and drive growth.

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Account Management Training

Account management is a critical part of any business. In most organizations, the account manager role usually includes overseeing the sales process, nurturing client relationships, and growing opportunities. Since the role of the account manager is crucial to business success, effective and thorough account management training must be deeply considered within an organization.

With the help of the best account management courses, an account manager can improve their ability to retain customers’ businesses and grow those opportunities.

Winning by Design (WbD) was founded in 2012 and is a fully remote company. It is a global B2B revenue consulting and training company widely recognized and used for its incredible ability to help businesses generate sustainable revenue and growth. More than 600 leading companies worldwide have used Winning by Design’s services.

Winning by Design provides valuable account management training to account managers. Whether your organization is looking for account management for beginners or more advanced, key account management strategy options, we can help you.

The way that Winning by Design trains account managers is via account management courses. These management courses are typically focused on time management, sales strategies, communication, expansion, hard and soft skill sets, models, and more. Account managers are also provided playbooks during the courses, which can help them better understand key account management model knowledge.

Key account management is also abbreviated as KAM. It is a process that helps account managers maintain and further develop significant relationships with key accounts, which are the most critical accounts.

Depending on the exact account type and what your company has promised, Operations might work closely with the account rather than Sales. However, there are definitely key account management examples where the Sales team, along with the account manager, have to manage.

Winning by Design also provides several other courses to account managers who are interested. These courses include customer success, new business development, and different helpful skill sets to learn.

Account Management Training Topics

There are many different types of knowledge that account management needs to learn. These account management training topics typically include the 10 essential skills for account managers, which include time management, sales strategies, communication, expansion, hard and soft skill sets, models, and more. There are many skills and competencies that can help an account manager develop relationships with customers and maintain them with higher customer satisfaction. 

Account manager skills that are essential can vary depending on what industry you operate in. Typically, listening and communication are listed as crucial skills for account managers, followed by trust-building, time management, and people skills. A lot of these skills are soft skills that can be difficult to learn, but with the help of proper, certified training, account management team members can reach your business’ account management goals. 

Winning by Design offers account management skills training for these essential skills. Hard skills for account managers can be time-consuming and challenging to learn, which is why Winning by Design offers courses specifically designed to teach these complex skills. Classes also exist for key account manager skills and competencies, as well as technical skills for account manager workers. 

The training provided by Winning by Design is science-backed. That means that the skills training courses have been proven to help with account management skills. Winning by Design is customer-centric, allowing clients to design and build their sales teams. In addition, Winning by Design can also help businesses scale for growth.  

With plenty of support for different languages, including German, English, French, Hindi, Japanese, Dutch, Portuguese, Russian, Spanish, Chinese (Simplified), and Chinese (Traditional), Winning by Design offers versatile training programs.

Winning by Design is constantly adapting to the latest best practices in the industry. Its customer success training provides comprehensive material in a reasonable period. This means that you won’t have to spend months studying. The training course takes various steps to ensure that the material is adequately absorbed. 

Training topics include Selling for Impact, Prospecting for Impact, Managing for Impact, Customer Success for Impact, and Revenue Architecture. The courses include videos, checkpoints, and precise information and are taught by certified instructors who are using the best-in-class SaaS GTM frameworks. 

Each course for training account management has live classes that are around 8 to 10 hours of interactive, engaging training. It is meant to be gone through two hours a week and is supplemented by material and homework. All of this is done through the special Winning by Design learning management platform for your convenience. 

The live instructions that are taught are available monthly across GTM functions. The instruction courses include topics such as prospecting, sales, customer success, managing, as well as coaching. Revenue architecture is also another topic that might help your account managers achieve the most success they can.

Account Management Certification

Account management certification is an important thing to receive for account managers. It can prove to employers that an account manager knows all the things that a typical manager needs to know. 

In 2022, there are many key account management certification and strategic account management certification options that an account manager can try to earn. One of the more well-known advanced certificates is the CMA (Certified Management Accountant) professional certification. Another certification that is highly viewed by companies is the CSP (Certified Sales Professional) certification. 

Winning by Design offers account management workshops and training course options to help account managers get the certifications and qualifications that they need to succeed. Winning by Design provides what could be the best certifications for account managers around the world. Winning by Design learners complete a certification exam and receive proper course certification after passing the exam, which means that they will be certified account managers. 

Sales training is not a one-time event but an ongoing effort and process. That is because the skills that account managers need should usually be developed, coached, practiced, and refined over time. That is why it is often recommended that companies view sales training as an always-on effort, with re-training in mind so that old skills can be brushed up on and new best practices can be taught. 

The Winning by Design instructor team has worked in sales, marketing, and customer success teams at high-growth companies. The training courses see tangible results because the recommendations are based on real experiences that the instructors have gone through as operators and practitioners.

Training Systems

Account managers can benefit significantly from inside sales representative training. Sales training systems exist to ensure that your business’ account managers have all the appropriate training and support to learn the skills necessary for effective account management. 

Winning by Design offers account executive training courses tailored to account managers. The courses are trusted and used by many of the top SaaS companies today, including Adobe, UberEats, and Calendly. 

Inside sales management training can help managers understand the best practices for account management and receive the best certifications for account managers. 

Winning by Design helps you implement a common language across all of your revenue teams. This includes Sales, Marketing, and Customer Success. Companies that use Winning by Design’s courses have seen significant improvements in customer satisfaction, which can mean better long-term success and retention of customers. 

The Winning by Design training process begins by uncovering where there are gaps in your account management or customer journey. Winning by Design helps you find and snatch meaningful opportunities that can lead to higher revenue, especially recurring revenue growth. 

After diagnosing what your business needs, Winning by Design applies a universal methodology and process to your business’s customer journey. By using this universal process for the entire customer journey, your business account managers can work more efficiently, effectively, and consistently. 

With the help of playbooks and well-defined processes for all of your account managers, your business can achieve activation. Activation helps ensure that your team is ready to make all the right actions that result in a seamless workflow. Winning by Design can help you based on your needs, which means whether you need Salesforce implementation help or tool stack implementation, WbD is here to offer support.  

After activation, Winning by Design brings the training to your representatives through training courses. These courses can help your management and representatives to learn all the core skills that are needed for success. Since Winning by Design operates in and teaches a common language, your business will be able to be unified and work together across channels more efficiently.

Finally, Winning by Design also offers expert coaching. With this expert coaching, Winning by Design provides your business with ongoing development and support that gauges progress, the status of improvements, and whether your business goals have been reached.  

Winning by Design operates on an entrepreneurial spirit and is not bound by obligations to shareholders or investors. The company has been driving innovation and success in sales for many years since 2012 and will continue to make a positive impact on businesses for years to come. Connect with Winning by Design today to make connections with your target key accounts.

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