Best in class sales team training
Give your entire GTM the skills and common language they need to succeed in driving recurring revenue
Processes for all revenue teams
Achieve sustainable growth, with consistent process design and training applied across the entire Revenue team
Live, interactive training led by experts
Give your reps the fundamental skills needed for their roles – whether AE, SDR, CSM, or Manager
Trusted by 600+ SaaS companies
We help recurring revenue teams achieve sustainable growth. Our scientific models and frameworks are used by high-growth Scale-Ups, startups, and Fortune 500 companies
In a modern recurring revenue business, it is impossible to scale without treating growth as a science. We apply proven frameworks and expose the math that underpins each step of the customer journey.
Uncover gaps and opportunities to optimize recurring revenue growth
Apply a universal methodology and process across your entire customer journey
Activate through defined processes and playbooks, implemented directly into your workflow
Arm your reps with the core skills for success, with a common language to unify as one GTM team
Provide your team with ongoing development to make change stick, gauge progress, and reach your goals
Sales Enablement Training
When you’re looking for the best sales enablement training, look no further than Winning by Design – one of the most innovative companies in regards to the recurring revenue model. Winning by Design has one of the industry’s most highly rated training and enablement programs geared toward everyone on your revenue team. But don’t just take our word for it. Articles on sales enablement talk about our industry-leading programs. When Training Industry, the leading research and information resource for corporate learning leaders, released its list of the Top 20 Training Companies in 2022, Winning by design ranked highly for its training and enabling programs.
What sets Winning by Design apart? When it comes to training people in a sales enablement role, the company has the right mix of interactive training sessions, engaging instructors, best-in-class frameworks, and detailed blueprints for each step along the customer journey. Training Industry says our company made the cut for the breadth and quality of our program and service offerings, our visibility in the industry, and our impact on the sales training market. Jessica Schue, market research analyst at Training Industry, reports it’s among the top tier of companies that show a “readiness to adapt to their customers’ needs” and “help keep them up to date with new selling trends.”
That’s not the only place where Winning by Design’s innovative training and enabling programs have won high praise. It has racked up more than 500 five-star reviews on G2 and is ranked among the best in the following categories: Sales Training, Sales Consulting, Customer Success Training, Account Based Marketing Consulting, and Revenue Operations Services. It has also been highly rated on Gartner’s Magic Quadrant for Sales Training. When it comes to the best training programs, Winning by Design is the sales enablement company to beat.
Exploring what it takes to become a sales enablement manager? First, you have to understand that the meaning of the term “sales enablement” changes from industry to industry. Check out sales enablement on LinkedIn or any of the other job boards and you’ll get a wide range of postings. The best definition for the job is that it helps sales teams acquire the tools and training they need to be most effective. If this sounds like it’s up your alley, the best place to build up your skills would be Winning by Design and its programs to help sales organizations achieve greater success.
Best Sales Enablement Certification
For the best sales enablement certification, companies ranging from small and medium sized organizations all the way up to multinational corporations turn to Winning by Design. That’s because each of the courses available through our Revenue Academy, known for its top-rated training and coaching for go-to-market teams running recurring revenue models, offers role-based training for your entire team, including Sales, Sales Development, Business Development, Customer Success, and Revenue Management. Your team members will learn exactly what they need to know to excel in their jobs, whether they’re Account Executives, Sales Development Representatives, Customer Success Managers, or Sales Managers. When you’re looking for the best sales certification or sales enablement certification, look to us.
When it comes to sales enablement training, we go the extra mile. Instead of an off-the-shelf sales enablement course, we have multiple courses that help your team level up quickly. We offer the best-in-class open courses that are perfect for one or two team members or a small group, along with private classes with custom-build curriculums and real-life customer experiences. There’s also coaching to help reinforce what your team learned in the training sessions. The weekly interactive sessions help you track their progress and get actionable feedback.
Sales Enablement Programs
What’s the difference between sales training and sales enablement training? How about sales enablement versus marketing? And how do we prepare our teams to take on newly created sales enablement jobs? There’s a lot of overlap between all of these concepts, so let’s start off by talking about terminology. Putting it simply, sales training is when sales reps are taught the skills and strategies they need to close deals. A lot of companies assume that sales training takes place during onboarding, and they are right. But it can’t start and end there. Research shows that 84% of the information that sales reps take in during the onboarding process is forgotten within a few months. That doesn’t mean that there’s anything wrong with the training. It’s just too much information for your new sales reps to take in all at once. That’s why it’s important to provide ongoing sales training for your team to reinforce what they have already learned. This can be in the form of one-on-one meetings, group sessions, or certification programs.
That’s where Winning by Design comes in. Courses like Prospecting for Impact and Selling for Impact provide the right skills for those who are new to the team or those who need a refresher on their communication and prospecting skills. Prospecting into Enterprise Accounts and Selling into Enterprise Accounts are for those who are trying to navigate more complicated selling environments. Team members who want to move up in your organization can opt for a sequence of courses in prospecting and sales, or even begin to learn frontline management skills in courses like Management for Leadership.
Sales enablement is a much newer concept. Driven by the sheer number of changes to the industry in the past decade, sales enablement programs focus on providing your revenue team with the tools it needs to compete in today’s world. It’s making sure your people, your processes, and your technology are all aligned to drive sales and increase revenue. When we talk about people, we mean all parts of your organization, including Sales, Sales Development, Business Development, and Customer Success. And that’s not all. Your marketing department needs to be an equal partner in your sales enablement framework. People often confuse marketing and sales enablement because they are so closely related, but the truth of the matter is that marketing creates the materials that help sell your company, while sales enablement makes sure those materials are usable to your sales team. (See what we mean about the need for everyone to be on the same page?)
Because technology has become such an important tool for sales, make sure your IT is on board. You’re gathering sales enablement materials all the time about the customers you have and the customers you want to attract. If your sales team can’t access this information, or if it’s not in a format that they can understand, it’s worthless. Technology can provide data to aid in prospecting, streamline the sales cycle, and improve buyer interactions, but only if your salesforce can use it. When it comes to sales enablement, the companies that put more resources into it are the ones that will succeed.
Sales Enablement Pro
Maybe the most important aspect of sales enablement is the process. Software as a Service has forced us all to evaluate how we do business. That’s because up to 93% of a customer’s lifetime value comes months or even years after the initial deal. Because of the value companies are seeing from the recurring revenue model, we have to approach the customer buying process much differently than we did even a decade ago. This means that sales enablement courses have had to evolve, too.
Most sales methodologies were designed to support the one-time sale. That explains how many companies are still using older methodologies created for a perpetual licensing model rather than a recurring revenue model. That’s why Winning by Design created the SPICED framework. SPICED is a methodology specific to a recurring revenue model that addresses the entire customer journey. It’s more successful for SaaS-based companies because it can be used at every step of the sales process. It doesn’t end when the initial deal is finalized. And it creates a common language where all parts of your revenue team, from Business Development to Customer Success, can effectively communicate with each other. There are no longer awkward moments when a customer is passed off from Business Development to Sales, or from Sales to Customer Success. Winning by Design’s Revenue Academy courses teach you how to handle the process seamlessly.
As proud as we are of our Revenue Academy courses, they are just part of what we offer at Winning by Design. We can help you set up an in-house sales training program that includes effective group training programs, private courses geared toward your own challenges you are facing, interactive coaching sessions, and a consistent process to follow for your entire go-to-market team. There’s also our onboarding program that allows recurring revenue businesses enroll their new sales reps into a custom internal onboarding session. New hires will learn the skills they need to be successful when they step into their new roles.
Want to be a sales enablement pro? Remember that it’s still a fairly new field. After all, the Sales Enablement Society, the oldest nonprofit sales enablement association, was founded in 2016. There are plenty of sales enablement trainer jobs out there for those who want to help companies modernize their sales teams. When you’re looking to ramp up your skills, Winning by Design is a great place to start.
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