AI for GTM
Transform into an AI-powered performer. Get the roadmap for adopting daily AI workflows that save time, sharpen every call, and drive measurable performance gains from day one.
Upcoming Courses — Scheduled for Global Time Zones
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About the Course
AI for GTM equips go-to-market reps with the skills to put their AI assistant to work every day, not once in a while. The course is built around four live builds against your real pipeline: a daily prioritization brief, an overnight account research report, a SPICED-based discovery plan and workflow, and a proposal generator you save as a reusable Skill.
Rather than collecting prompt tips that never make it into the workflow, learners build durable systems anchored in SPICED, so every output is structured, coachable, and CRM-ready. Each build keeps running after the course ends, turning an underused AI license into a daily go-to-market advantage.
Curriculum & Learning Experience
Learners engage with a certified Winning by Design trainer in an experiential learning format that includes 4 hours of live instruction. Sessions incorporate case studies and recurring revenue frameworks applied to real-world scenarios.
Participants also receive access to our learning management platform for continued reinforcement through on-demand videos and frameworks.
Who This Course Is Best For
- Account executives, SDRs, and BDRs who want AI working their pipeline every day
- Customer Success and Account Managers driving adoption, renewals, and expansion
- Sales and GTM managers who want a shared AI workflow across their team
Blended Course Format
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4 hours of live instruction, delivered as four 1-hour sessions over two weeks
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Live sessions conducted via Zoom video conference
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Exclusive asynchronous access to blueprints, videos, and exercises
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Industry-recognized certification upon completion
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Maximum cohort size of 25 learners to ensure interaction and engagement
Prerequisites
- A paid LLM subscription (most applicable to course structure if Claude (preferred), ChatGPT, Gemini, or Copilot)
Course Details
Location
Online, delivered via Zoom
Standard Duration
2 weeks
Standard Schedule
4 live sessions over 2 weeks (1 hour each) + online learning content
Course Flow & Curriculum
Week 1: Daily Brief & Account Research
Module 1: Start Every Call Ahead: The AI Daily Brief
Learning Objective: Explain where AI creates leverage across the GTM workflow and where the human stays essential. Set up an AI workspace (a Project) with standing instructions and connected sources. Build a daily brief that surfaces what changed, who to reach out to, and your top three actions, each tied to a SPICED element or a Bowtie stage. Adapt the daily brief to your function lane: Prospecting, Selling, Customer Success, or Account Management.
Module 2: Research While You Sleep, Sell While You’re Awake
Learning Objective: Run an overnight deep-research report on a target account, combining connected sources and public information, with every claim cited or flagged. Read an account through the Bowtie: net-new, onboarding, adoption, or expansion. Generate a five-minute pre-call exec brief before any meeting: what to know, what they should know, the one outcome to drive, and your two best opening questions. Draft an executive-credible first-touch message anchored to the account’s stated priorities.
Week 2: Account Discovery, Call Reviews, and Skill Creation
Module 3: Run the Call, Prove the Impact
Learning Objective: Generate a SPICED-structured discovery plan for a specific call: sharp open questions per element plus the evidence that marks each one Qualified. Score a real call transcript against SPICED, marking each element Qualified, Partial, or Gap, with evidence from the call. Verify whether Impact was quantified and whether a Critical Event with a date surfaced, and know the exact follow-up question to close any gap. Produce a clean SPICED summary ready to paste into CRM, with a recommended next step.
Module 4: Turn Every Call Into a Repeatable Skill
Learning Objective: Turn a discovery call into a customer-facing asset that leads with quantified Impact and the Critical Event, then the recommendation, the plan, and the ask. Encode a proven workflow as a reusable Skill: the trigger, inputs, steps, connected sources, output format, and guardrails so it never invents facts. Run your Skill live against your own book and refine it. Identify the next workflows on your team worth turning into Skills.
Your Learning Journey
A clear view of how the course is delivered—from live sessions to applied practice—so learners know what to expect.
Course dates are flexible. This is for illustrative purposes only.
Get excited for the course — no action items yet.
Get situated on the online learning platform, complete any Session 1 pre-work.
Live Session – 1 hour
Covering Module 1.
Complete Session 1 “Show Your Work’ assignment (necessary for certification)
Live Session – 1 hour
Covering Module 2.
Complete Session 2 “Show Your Work’ assignment (necessary for certification)
Live Session – 1 hour
Covering Module 3.
Complete Session 3 “Show Your Work’ assignment (necessary for certification)
Live Session – 1 hour
Covering Module 4.
Complete Session 4 “Show Your Work’ assignment (necessary for certification)
SINCE 2015Industry-Leading Certification in 3 Steps
Enroll
Choose the certification program that aligns with your role and goals, and secure your place in a structured learning experience built around proven GTM frameworks.
Attend
Participate in live, interactive sessions where concepts are taught, discussed, and applied through real scenarios—not lectures or slide-only walkthroughs.
Certify
Complete the certification assessments to validate your ability to apply the framework correctly, consistently, and in real GTM situations.
Proven. Trusted. Recognized.
Our work is consistently recognized by industry analysts, platforms, and practitioners
for setting the standard in modern go-to-market training.
Why Winning by Design Stands Apart
Open & Private Course Formats
Choose the training format that best fits your team—join open courses to build skills alongside peers, or run private sessions tailored to your specific GTM motion and priorities.
Open Courses
Learn alongside GTM practitioners from other SaaS teams in live, instructor-led sessions focused on practical skill development and shared learning.
Best for teams and individuals who want:
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Live, structured training without custom setup
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Exposure to how peers approach similar GTM challenges
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Fast access to proven frameworks and skills
Private Courses
Run focused training for your team, customized to your GTM context, customer profile, and execution challenges.
Best for teams of 8+ who need:
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Alignment across sales, success, marketing, or leadership
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Training tied directly to your real deals and customers
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Faster adoption through shared language and standards
Need group or international training?
We offer team trainings for 8+ people and deliver training across North America, Europe, AsiaPac, and Latin America — in English, German, French, Spanish, Portuguese, Chinese, and Japanese.
Frequently Asked Questions
What will I learn in this course?
You will build four working AI systems against your real pipeline: a daily prioritization brief that tells you where to focus, an overnight account research report, a SPICED discovery plan and workflow for a live call, and a proposal generator you save as a reusable Skill. Every build is anchored in SPICED so the output is structured, coachable, and CRM-ready, and each one keeps running for you after the course ends.
What is the format and duration of the course?
The course is delivered live online over a series of four, 1-hour sessions, typically with live instruction over two weeks complemented by asynchronous access to additional learning resources such as videos, blueprints, and exercises.
If I am unable to attend a live session, will recordings be provided?
Yes. While we recommend attending live, if possible, for the best learner experience, recordings will be provided by the course trainer following each live session.
Are there any prerequisites for this course?
You will need an active paid LLM subscription. Claude is preferred but ChatGPT, Gemini, or Copilot work as well.
How is the course delivered?
The course is delivered via live Zoom video sessions led by certified instructors, supported by asynchronous learning content available through an online learning platform.
Will I receive a certification?
Yes — learners who complete the course and any required assessments will receive an industry-recognized certification.
Can I take this course with my team?
Yes — this course can be taken as part of an open cohort or arranged privately for your team on a customized schedule by contacting us.
Is this course suitable for global participants?
Yes — Revenue Academy courses are scheduled across various time zones to accommodate global learners, and live sessions are conducted online. That said, if courses are not available regularly in your region, contact us to see if a training cohort can be arranged.
Can I apply what I learn immediately?
Yes, and that is the point. Every session is a build-along on your own book of business, not a demo account, so you leave each hour with a working artifact already running against your real accounts and deals. You are applying the workflows the same week you build them.
How do I register for the course?
See what’s coming up, or contact us to explore private team sessions.
Ready to Put AI to Work on
Your Book of Business?
Whether you’re prospecting new logos or protecting renewals, this course helps go-to-market reps build AI workflows that run every day and keep working after you clock out.
Talk with a GTM expert about your growth
We’ll help you understand what’s blocking predictable revenue and recommend the best path forward for your team.
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Get clarity on the root causes slowing your growth
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Understand which GTM improvements will deliver the biggest impact
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Explore pricing, timelines, and the right engagement for your goals
