A Membership Defined by Rigor, Peers, and Community
The Growth Institute is a working community of senior revenue and operations leaders who carry the weight of growth and want sharper thinking to match. Inside, you get the frameworks, the peers, the research, and the room to pressure-test what you actually believe — before you have to stand behind it in front of your board, your CEO, or your team.
Trusted by Leaders at Companies Shaping Modern Growth
Most executive communities give you a room. We give you a collective system.
Plenty of places will hand you a Slack channel and call it a community. That is useful — until the moment you have to decide whether to restructure your CS team, rebuild your pipeline model, or walk into a board conversation with a point of view you can defend.
At that point, you do not need more opinions. You need a shared language, a credible framework, and peers who think structurally about the same problems.
That is what the Growth Institute is built for.
A Complete Membership Built Around World-Class Offerings
Become a Certified Revenue & Growth Architect
Membership includes unlimited access to our advanced executive curriculum. Earn certifications recognized by GTM teams worldwide and apply each framework to the system you are building.
Apply best-in-class frameworks alongside peers
Members put frameworks to work together. Compare how leaders are running SPICED discovery, redrawing their Bowtie, and using Growth Guidance to align their boards on what to do next.
Meet in-person, across the globe
Build enduring connections with peers and fellow members from the heart of San Francisco, Europe, and locations across the world. Gain access to insights from the heart of Silicon Valley and bring the focus to a local level.
Compose Research with fellow Revenue Architects
Members do not just consume research. They produce it. Contribute to working groups, co-author papers with WbD, and see their name on research that lands in the Growth Journal and at Impact Summit stages.
Direct line to Jacco and a global braintrust
Biweekly live calls led by WbD founder Jacco van der Kooij. An active Slack community sharing exclusive content on recurring revenue, available the moment you need it. Gamified engagement. The people you want in the room, already in it.
Join the Growth Institute
See exactly what’s waiting inside —
courses, community, events, and research, all in one place.
Experience 7 days risk free. Join today.
Built for Leaders Who Own the System, Not a Single Function
Members of the Growth Institute are accountable for growth outcomes — not a single channel, team, or quarter. Most are operating at the moments when their company has to grow up: post-product-market-fit, mid-scale, or navigating a model shift.
What Members Have in Common:
- They believe growth is a system, not a series of tactics.
- They are skeptical of vendor noise and short on time for it.
- They want to be sharper, not louder.
- They show up to contribute, not just to consume.
Chief Revenue Officers and VPs of Revenue at companies between $20M and $500M ARR
Heads of Growth, Heads of GTM, and Chief Commercial Officers
RevOps and GTM Operations leaders responsible for the underlying system
Operating partners and advisors inside PE and VC portfolios
Founders and CEOs of recurring-revenue businesses scaling beyond first growth
Membership That Compounds
Across the Full Calendar
An ongoing cadence of learning, connection, and research. Recurring — not one-time — impact for all members.
Six Reasons Leaders Make the Institute
Part of Their Operating Cadence
SPICED, the Bowtie, Revenue Architecture — the frameworks used here are the same ones being used at thousands of companies worldwide. When you bring them into your org, you are connecting your team to a global standard.
No vendors pitching. No theorists with no scar tissue. Just operators who have run the playbook, broken the playbook, and rebuilt it. Conversations in the Institute assume you know the basics — so they can get to the part that actually changes your thinking.
Active chapters in eight regions across the globe and growing, plus priority access to our flagship Impact Summit, Impact Roadshows, and exclusive member-only sessions. The Institute meets you where you are — in your city, on your calendar, in global hubs.
Most GTM training is built for reps and managers. Institute courses — Revenue Architecture, Growth Architecture, Bowtie Analytics, Insight Engineering — are built for the people responsible for the whole system.
Members do not just read research — they help create it. Working groups produce original frameworks and papers, distributed through WbD’s global network. Members who contribute are credited as co-authors and amplified.
A quarterly research publication, mailed to your door. The deepest synthesis of what is changing in GTM, rendered in a format you can actually sit with — not another tab in your browser.
I highly recommend anyone in GTM leadership pursue this experience. It is mind-blowing and eye-opening at the same time.
Over the years, I’ve learned that scientific Revenue Architecture is one of the most powerful levers for building and scaling SaaS businesses. I joined to connect with operators who think the same way — people who want to apply structured GTM, challenge assumptions, and build systems that scale.
My specialty is forming new RevOps teams and driving rapid GTM maturity evolution and growth. The faster I can bring frameworks in and expertise, the faster time to value for my employer, teams, and myself.
Join the Growth Institute
See exactly what’s waiting inside —
courses, community, events, and research, all in one place.
Experience 7 days risk free. Join today.
Is the Growth Institute
Right for You?
It is designed for a specific kind of leader. The fastest way to find out if that is you is to be honest about what you are actually looking for.
This is not the right fit if you:
Are looking for a sales lead-gen community or vendor marketplace
Want a fully passive content library
Are early in your GTM career and looking for tactical IC training
Are looking for quick wins over building something sustaining
Want to be given the answers rather than finding them
You’ll get serious value here if you:
Are accountable for revenue outcomes across more than one function
Believe growth has gotten harder and the old playbook is not enough
Want a framework you can use to align your team and your board
Value depth and substance over volume and visibility
Are willing to bring a point of view, not just collect them
Growth Institute Co-Authored Research
Frequently Asked Questions
What can I expect upon signing up?
Once you join, you’ll receive a welcome message from the Growth Institute team outlining what’s included in your membership, how to access each benefit, and where to begin based on your role and interests.
You’ll also receive immediate access to the members-only portal, where you can explore courses, view upcoming events, engage with the peer network via Slack, read the latest Growth Journal, and stay connected to new insights as they’re released.
Who is the Growth Institute designed for?
The Growth Institute is designed for senior revenue and operations leaders who own growth outcomes — not a single channel or function, but the system. Most members are VPs of Growth, CROs, RevOps leaders, and operators at companies scaling through and beyond $50M ARR, where growth requires architecture, not acceleration.
Is the Growth Institute a sales or marketing community?
No. The Growth Institute is not a sales forum, lead-generation community, or vendor marketplace. It is designed for thoughtful exchange, learning, and research — with an emphasis on credibility, discretion, and real-world application.
How is the Growth Institute different from standalone courses or content libraries?
The Growth Institute combines structured education with peer dialogue, events, case-based discussion, and ongoing research. Rather than consuming content in isolation, members engage with ideas over time — comparing perspectives, pressure-testing thinking, and applying frameworks alongside others facing similar decisions.
How is the Growth Institute different from Pavilion or other executive communities?
Most executive communities are built around peer sharing and networking. The Growth Institute is built around a curriculum — WbD’s Revenue Architecture frameworks, applied research, and working groups that produce original thinking. You get the community, but grounded in a system, not just a conversation.
How active is the community?
Quite! Members engage daily across dedicated Slack channels for each of our 8 global chapters, plus topic-specific rooms covering current research group topics, GTM news, revenue architecture, creator-level resources, and more. Most questions get a response within 24 hours from peers who’ve dealt with the same challenges.
What local chapters currently exist?
Currently, local chapters exist in the following locations/regions:
- APAC
- United Kingdom
- Nordics
- Belgium
- Germany
- Netherlands
- Brazil
- East Canada
Chapter locations are continuously added as demand dictates. Disciplined-based chapters are also being planned for the US.
How much time do members typically spend participating in the Growth Institute?
Participation is flexible by design. Some members engage deeply in courses, events, and research groups, while others stay connected through the Growth Journal, select discussions, or periodic sessions (session recordings are always made available). The Institute is meant to support leaders over time — not demand a fixed weekly commitment.
Does the Growth Institute offer team or company pricing?
To find out if team pricing is available for your organizations looking to enroll multiple members, please contact us.
Can I try the Growth Institute before committing?
Yes. Every new membership includes a 7-day trial period — full access, no risk. If it’s not the right fit, cancel within 7 days for a complete refund, no questions asked. After that, your membership continues until your renewal date, and you can cancel anytime with no penalty.
Join the Growth Institute
See exactly what’s waiting inside —
courses, community, events, and research, all in one place.
Experience 7 days risk free. Join today.
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