Sample Vice President of Growth Job Description & Operating Plan

Most companies scaling past $60M ARR have strong functional teams. What they lack is a unified growth system. This resource from WbD Growth Institute defines the VP of Growth role in full, including core responsibilities, a first-year operating plan, and what success looks like at 12 months. It covers how to diagnose growth constraints, architect cross-functional alignment, and replace single-number forecasting with probabilistic planning. For companies where the next constraint is always moving, this is the playbook for building a growth function that keeps pace.

Best For

• VPs of Growth & Growth Leaders building or inheriting a cross-functional growth function for the first time
• CEOs & Founders scaling past $60M ARR who need a systems-level growth owner, not another functional head
• CROs & Revenue Leaders looking to align marketing, sales, and CS around shared growth metrics and a single operating model
• CHROs & Talent Leaders defining or recruiting for a VP of Growth role at a scaling B2B SaaS company
• RevOps & GTM Operators who want to understand how growth architecture connects to their day-to-day function

Key Takeaways

• The VP of Growth owns the growth constraint, not a channel or department
• Growth stalls when acquisition, retention, and expansion optimize independently
• The binding constraint shifts every quarter; diagnosing it is a continuous job
• Single-number forecasting should be replaced with probabilistic planning
• Cross-functional alignment requires shared metrics, shared definitions, and shared accountability
• AI integration belongs in the growth system, not bolted onto individual workflows
• At 12 months, success means leadership can explain why growth happens, not just that it is happening