Growth Institute Chapters
A more personal layer of connection for members. Organized by region or by discipline, each Chapter is led by a practitioner with real experience in that market or function.
8
Regional Chapters
Demand-Driven
New Chapter additions dictated by membership makeup
1
Functional Chapter
Why Chapters Matter
The Growth Institute is a global community. Chapters make it personal.
A Smaller Room Inside a Bigger One
A global network is only as valuable as your ability to find the right people in it. Chapters surface those connections — giving members a manageable, high-trust starting point within a much larger community.
Regional Chapters
Markets move differently. Regional chapters give members a space to apply global frameworks to local realities, alongside peers who understand the conditions on the ground.
Discipline Chapters
Some conversations require fluency, not just familiarity. Discipline chapters bring together members who share the same functional challenges — so the dialogue starts further along.
East Canada Chapter
MEET YOUR CHAPTER LEAD: YASMINE DE ARANDA
Yasmine de Aranda is a Fractional CMO and Revenue Architect based in Montreal, where she leads GTM engagements for B2B SaaS companies under $25M. A Winning by Design Fully Certified Revenue Architect (Top 10, 2024), she specializes in diagnosing the structural misalignments that quietly cap growth and building revenue systems designed to compound over time.
Brazil Chapter
MEET YOUR CHAPTER LEAD: RENATA CENTURIÓN
Renata Centurión is Managing Partner and Latin America Director at Winning by Design, where she leads the implementation of Revenue Architecture frameworks across high-growth SaaS companies in Brazil and beyond. With two decades of experience in complex B2B sales and leadership at firms including Bayer and Groupon, she has guided market-leading teams to scalable, repeatable growth.
United Kingdom Chapter
MEET YOUR CHAPTER LEAD: LOUIS FERNANDES
Louis Fernandes is a Fractional CRO and Founder of Magnitude 10 Associates, based in London, where he works with PE-backed SaaS companies between €20M and €60M ARR to build predictable revenue engines from founder-led sales. A Winning by Design Growth Institute contributor and co-author of the Revenue Operating Governance working paper, he specializes in diagnosing where revenue systems break down under pressure and redesigning the commercial architecture required to scale with consistency.
Belgium Chapter
MEET YOUR CHAPTER LEAD: HAROLD ROEGIERS
Harold Roegiers is a seasoned GTM strategist, entrepreneur, and former Growth Architect at Winning by Design, where he implemented the Bowtie and SPICED frameworks across dozens of enterprise SaaS organizations. With earlier sales leadership roles in Belgium, including at StoryMe, and deep expertise in outbound-driven growth motions, Harry helps build high-performance commercial teams and scalable revenue engines.
Netherlands Chapter
MEET YOUR CHAPTER LEADS: KOEN STAM & ANDRÉ BRESSEL
Koen Stam is Director of International at Personio and a GTM leader who leverages Winning by Design’s Revenue Architecture to help European B2B scale-ups build predictable growth systems. He writes the popular “GTM OS” newsletter, shaping best-practice GTM and revenue-ops playbooks across the region.
André Bressel is a growth-stage GTM executive who recently scaled SaaS revenue teams as VP of Sales at Channable and has implemented the Winning by Design Revenue Architecture framework across commercial operations. He brings strong RevOps experience and global perspective, having built teams across Europe in high-velocity environments.
Germany Chapter
MEET YOUR CHAPTER LEADS: KOEN STAM & ANDRÉ BRESSEL
Koen Stam is Director of International at Personio and a GTM leader who leverages Winning by Design’s Revenue Architecture to help European B2B scale-ups build predictable growth systems. He writes the popular “GTM OS” newsletter, shaping best-practice GTM and revenue-ops playbooks across the region.
André Bressel is a growth-stage GTM executive who recently scaled SaaS revenue teams as VP of Sales at Channable and has implemented the Winning by Design Revenue Architecture framework across commercial operations. He brings strong RevOps experience and global perspective, having built teams across Europe in high-velocity environments.
Nordics Chapter
MEET YOUR CHAPTER LEAD: BIRTE STEEN
Birte Steen is a seasoned GTM and revenue leader, most recently serving as Fractional CRO at Centra, where she applied structured factory-mindset frameworks to scale SaaS sales teams. Birte has served as an advisor and board member to multiple scaling companies and led sales across Nordic markets for multiple companies, including Meltwater. She is a recognized expert in implementing Revenue Architecture and has recently been certified to teach the course curriculum.
APAC Chapter
MEET YOUR CHAPTER LEAD: LEENA WOOD
Leena Wood is Managing Director, APAC at Winning by Design, where she drives implementation of Revenue Architecture frameworks across high-growth SaaS and recurring-revenue businesses. With 25+ years in sales and marketing—including leadership at Salesforce Marketing Cloud and senior roles at Telecom NZ and MSN—she brings deep GTM sophistication and proven cross-functional execution.
Rev Ops Chapter
MEET YOUR CHAPTER LEAD: JONATHAN MOSS
Jonathan Moss is EVP at Experity and a founding member of the Winning by Design Growth Institute, based in Nashville. A revenue architect and systems thinker with a background spanning healthcare AI, GTM strategy, and agentic systems design, he leads patient engagement innovation at scale while contributing original frameworks on AI-native go-to-market to the broader revenue leadership community.
Global Perspective. Local Feel.
Members receive access to Chapter meetups and events.
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