DIAGNOSE SOLUTIONS

CxO Growth Guidance

KNOW IF YOUR GROWTH TARGET IS ACHIEVABLE

Boards set the number. Investors hold you to it. But few CEOs and CFOs know whether the GTM system underneath that number can actually produce it. CxO Growth Guidance tests your target against how your growth engine behaves today. Using Helix, our proprietary growth modeling engine, we turn your investment thesis into a probability, show you the gap, and identify the levers that close it fastest. You leave with a defensible plan, not an aspiration.

schematics of growth analyses and levers, in architectural, blueprint style design

Trusted by 1,000+ Companies Just Like Yours

When the target is just an aspiration, the board is flying blind

A growth number rarely fails all at once. It fails quietly, then in a bang. The target gets set, the plan gets built around hope, and by the time the gap is visible, the runway to close it is gone.

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Targets come from ambition, not capacity

Someone set the number the board wants to hear. Nobody modeled whether the GTM system, as it runs today, can actually produce it by the deadline.

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Forecasts miss and nobody agrees on why

A single-point forecast looks confident on a slide. It rarely survives a quarter. Without a probability range, leaders can’t tell if they’re on track or already behind.

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Capital gets allocated by instinct, not evidence

Decisions about where to invest get made by feel. At this level of complexity, human judgment alone can’t keep up, and the wrong bet compounds as fast as the right one.

Replace pure aspiration with a plan you can defend

CxO Growth Guidance tests your growth target against your GTM system’s actual behavior. Helix, our proprietary modeling engine, translates the target into a probability, shows the gap between where you’re headed and where you want to be, and ranks the levers that close it fastest.

When the plan is probability-weighted instead of aspirational, capital allocation stops being a debate. Leaders align around one number, and the confidence range around it, instead of competing opinions.

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What You Get with
CxO Growth Guidance

What’s included:

→ Aspiration modeling
Your investment thesis, expressed as a growth trajectory instead of an ambition, so everyone is chasing the same number.

→ Projection modeling
A model of where your current GTM system is actually headed, built from historicals and your operating plan, so the gap between aspiration and reality is visible instead of assumed.

→ Probability-weighted outcomes
Monte Carlo scenario modeling delivers a full range of outcomes, P10 through P90, not a single point estimate, so you know your real odds of hitting the number.

→ Motion and growth source contribution analysis
A 3×3 view of where growth is coming from, and where it’s leaking, by GTM motion and by acquisition, retention, and expansion, so you know exactly where to place your bets.

→ Resource and cost allocation modeling
Our Helix engine models the cost, complexity, and time to impact of each lever, so you can compare the size of the win against the cost of getting there, instead of chasing the biggest number on the page.

→ Acceleration scenario
A modeled plan showing how far specific lever adjustments can close the gap, and the certainty you can expect from the result.

→ Board-ready growth narrative
A defined set of growth levers across a 12 to 36 month horizon, built for the conversations you have with your board and investors.

CxO Growth Guidance

Test your growth target against how your GTM system actually behaves. Model your probability of hitting the number, understand the gaps, and identify the levers that close them fastest.

For pricing, please speak with our team.
david collett, EMEA Referral Partner Manager, Catapult
David Collett
EMEA Referral Partner Manager

The most advanced and complete SaaS sales / GTM framework I’ve ever come across. PERIOD! WbD literally blew me away and change my view on SaaS sales methodology. For the 1st time I saw a system built on data and science with mathematical models.

SOLUTION SHOWCASE

See What Growth Guidance Delivers

INSIDE THE GUIDANCE

Boards set targets. Few teams know the real odds of hitting them. Our Helix model maps your GTM system’s actual behavior against your investment thesis, turning ambition into a probability. See the gap, the levers that close it, and what each one costs, before the quarter proves you wrong.

sample deliverable slides for cxo growth guidance offering, detailing aspiration and projection modeling, Motion and growth source contribution analysis, probability-weighted outcomes
RESOURCES

Growth Guidance Guide

Growth governance is the operating discipline that keeps long-term investment and short-term accountability from working against each other. It is how high-performing GTM teams design systems that hit this year’s number without mortgaging the next three.

We’ve created a complimentary guide to provide an overview of the Growth Guidance system.

The Science of Revenue, Proven in Practice

Our frameworks drive repeatable results across sales, success, and revenue operations—validated through customer performance data and real-world outcomes.

50%

Decrease in length of sales cycle

298%

Increase in wins

3X

Increase in ARR year over year

8X

Increase in outbound pipeline share

Your Path to Growth Certainty

Phase 1: Normalize the Data

  • Build the Aspiration model from your investment thesis
  • Build the Projection model from current system behavior
  • Quantify the gap between the two, by motion and by growth source
  • Run Monte Carlo scenario modeling to establish your probability range

Outcome: A clear, evidence-based view of your real odds of hitting the target, and where the shortfall is coming from.

 

Phase 2: Model the Probability

  • Build the Aspiration model from your investment thesis
  • Build the Projection model from current system behavior
  • Quantify the gap between the two, by motion and by growth source
  • Run Monte Carlo scenario modeling to establish your probability range

Outcome: A clear, evidence-based view of your real odds of hitting the target, and where the shortfall is coming from.

 

Phase 3: Build the Acceleration Plan

  • Model lever adjustments across acquisition, retention, and expansion
  • Weigh each lever by cost, complexity, and time to impact
  • Set the certainty level the plan should carry
  • Package the findings into a board-ready growth narrative

Outcome: A defensible plan the leadership team can act on, and take to the board.

 

Work with the Experts Behind
Growth Planning

yasmine de aranda headshot, winning by design branding

Yasmine de Aranda

Key Areas of Expertise: Revenue Architecture, GTM strategy, Growth planning, Marketing

David Gordillo

David Gordillo

Key Areas of Expertise: Revenue Architecture, GTM strategy, Manager coaching

Built for the Leaders Accountable for the Growth Number

CFOs
CEOs
CROs
Rev Ops / GTM Ops

For CFOs

You own forecasting accuracy and capital efficiency, and would benefit from knowing the probability behind the plan, not just the plan.

  • Turn a single-point revenue target into a probability range you can defend
  • See the cost, complexity, and time to impact behind every growth lever
  • Bring evidence to capital allocation decisions instead of opinion
  • Improve confidence in board and investor conversations about the number
  • Know which assumptions in the plan carry the most risk
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For CEOs

You’re accountable for the number the board expects and aren’t always sure whether your system can actually deliver it.

  • Get an evidence-based read on whether your growth target is achievable
  • Align your executive team around one model instead of competing opinions
  • Walk into board and investor conversations with a probability, not a promise
  • See which levers move the odds, and by how much
  • Reduce the risk of committing to a target the system can’t support
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For CROs

You’re asked to hit the number and need to understand what the number actually demands of your GTM system.

  • See the demand your growth target places on acquisition, retention, and expansion
  • Identify which GTM motion carries the shortfall, and where
  • Prioritize the moves that close the gap fastest, not just the loudest ones
  • Ground your operating plan in the same model your board is seeing
  • Replace guesswork about resourcing with a modeled view of cost and impact
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For Rev Ops / GTM Ops

You’re asked to operationalize the growth plan and to develop the model to work from.

  • Get a clear, quantified view of what the growth target demands from the GTM system
  • See where GTM capacity and growth ambition are misaligned
  • Translate probability modeling into an operating plan your team can execute
  • Track performance against the model as the business changes
  • Bring a shared source of truth to planning conversations
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Trusted by Leading Revenue Teams

By working with WbD, we were able to get crucial guidance on the sustainability of our growth model as we accelerated into IPO. We’re now well prepared for sustainable growth as a post-IPO company.
chris nixon, Head of GTM & Customer Finance, onestream
Chris NixonHead of GTM & Customer Finance

Frequently Asked Questions

What is CxO Growth Guidance?

CxO Growth Guidance tests your growth target against how your GTM system actually behaves today. Using Helix, our proprietary modeling engine, we translate your investment thesis into a probability, show you the gap, and identify the levers that close it fastest.

What is the difference between CxO Growth Guidance and a GTM Diagnostic?

A GTM Diagnostic shows how your system is performing today. CxO Growth Guidance uses that performance data to model whether your growth target is achievable, and what it would take to get there. The two are complementary.

What is Helix?

Helix is our proprietary growth modeling engine. It runs the Monte Carlo scenario analysis, probability modeling, and cost and resource allocation modeling behind every Growth Guidance engagement.

What is included in a CxO Growth Guidance engagement?

Aspiration and projection modeling, probability-weighted outcomes, motion and growth source contribution analysis, resource and cost allocation modeling, acceleration scenarios, and a board-ready growth narrative.

What outcomes should we expect from a CxO Growth Guidance engagement?

Leaders typically walk away with a probability-weighted view of their growth target, a clear picture of where the gap is coming from, and a modeled set of levers to close it, packaged for board and investor conversations.

How long does a CxO Growth Guidance engagement last?

Initial modeling and analysis can run in as little as 1-2 weeks. Executive alignment and fitting the guidance into your planning cycle typically extend the full engagement beyond that.

How is growth probability measured?

Our Helix engine runs Monte Carlo scenario modeling across your GTM system to produce a full range of outcomes, expressed as P10, P50, and P90, rather than a single point estimate.

Which roles need to be involved?

CxO Growth Guidance is built for CEOs, CFOs, and CROs steering the investment thesis, along with the Rev Ops or GTM Ops leaders who will operationalize the plan.

What happens after the engagement ends?

You leave with a board-ready growth narrative and a modeled set of levers your team can track against.

How much does a CxO Growth Guidance engagement cost?

Engagements do vary in price depending on scope, company size, and level of customization. Please contact us for a quote tailored to your business and specific needs.

How do we know if this the right next step for us?

If your growth target was set before anyone modeled whether your GTM system can deliver it, or your board is asking for confidence you don’t have yet, CxO Growth Guidance is built for exactly that moment.

Talk with a GTM expert about your growth

We’ll help you understand what’s blocking predictable revenue and recommend the best path forward for your team.

1 (415) 484-8992
  • Get clarity on the root causes slowing your growth

  • Understand which GTM improvements will deliver the biggest impact

  • Explore pricing, timelines, and the right engagement for your goals

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