Learn About a Wide Range of Sales Training Topics

Give your entire sales teams access to the industry’s most highly rated training and coaching programs that cover a vast range of sales training topics geared to drive recurring revenue.

Processes for all revenue teams

Achieve sustainable growth, with consistent process design and training applied across the entire Revenue team

Live, interactive training led by experts

Give your reps the fundamental skills needed for their roles – whether AE, SDR, CSM, or Manager

Trusted by 600+ SaaS companies

We help recurring revenue teams achieve sustainable growth. Our scientific models and frameworks are used by high-growth Scale-Ups, startups, and Fortune 500 companies

Our Process

In a modern recurring revenue business, it is impossible to scale without treating growth as a science. We apply proven frameworks and expose the math that underpins each step of the customer journey.


Uncover gaps and opportunities to optimize recurring revenue growth

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Apply a universal methodology and process across your entire customer journey


Activate through defined processes and playbooks, implemented directly into your workflow

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Arm your reps with the core skills for success, with a common language to unify as one GTM team

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Provide your team with ongoing development to make change stick, gauge progress, and reach your goals

In their words

We’re proud of the company we keep. More than 600 clients around the world and counting.

Kim Ventura-Perkins 1st
Senior Manager, Sales Enablement | DocuSign
1d Edited

How do you get a 2.5k+ field organization of sellers to speak the same language?

You partner with one of the best in the business, Winning by Design, to deploy a singular sales methodology to better equip our teams.

Over the last 3 months, a small group of Sales Enablement leaders had the opportunity to learn a SaaS-focused sales methodology and how to deploy globally.

I am confident that through this methodology, we will be able to level up as a sales organization and better drive #IMPACT with our clients.

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Niko Thielsch 1st
VP Sales & CS | Alasco
1d Edited

A few weeks ago we joined forces with Winning by Design. We started a 360 approach to level up everything from sales org, to processes, tool stack and of course our GTM market approach. (why? well spoiler #BANT, #MEDDIC all nice but not state of the art because they are #seller-centric and not #customer-centric. They all have their importance but falling short covering the entire funnel from prospecting, closing/winning to onboarding and LTV -> that is why we adopt the #SPICED framework).

For me as a Rep (long time ago) and as Revenue Leader, the SPICED framework was and is a game changer. The impact on GTM, the operational level, the business model and the underlying data required makes it unbeatable for me.

In the following week, all our Reps will go through the best in class sales and customer success training covering the entire sales funnel, skills, mindset and coaching frameworks.
This is a massive investment into our company’s future and primarily in our current talent to develop sales & customer success ⭐️ superstars ⭐️

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Richard McGuinness 1st
VP of Sales EMEA | ClickUp
1d Edited

I recently completed the ‘Mastership in Revenue Architecture’ course and can’t begin to tell you how useful it has been. As a revenue professional, understanding the baseline models of the revenue machine is crucial for success, and too often we spend our time downloading the ‘software’ of sales success without really getting to understand the ‘operating system’ that everything runs on. This is where the Revenue Architecture model kicks in.

This isn’t a course on ‘how to sell’ or ‘where to find your ICP’ – this is a course that covers the fundamentals of GTM model design and execution, and I cannot recommend it highly enough. If you have chosen to build a career as a revenue professional, you should consider this course an update to your core OS.

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David Collett 1st
EMEA Referral Partner Manager | Catapult
1d Edited

The most advanced and complete SaaS sales / GTM framework (and training) I’ve ever come across. PERIOD!

I’ve consumed all the most famous sales methods you can think of. But it always felt like the picture was incomplete and something was missing. That was until I discovered WbD and their unique YouTube videos. It literally blew me away and change my view on SaaS sales methodology. Forget about tricks to “close the deal” and wing it like the pro…If like me you’ve been longing for a sales training framework that breathe data, can reconcile all other methods you’ve learned about, put processes and models first, then your search is over.

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Ethan Gustav 1st
VP of Revenue, North America and Global Accounts | Infobip
1d Edited

To be clear, the team at WbD that we partnered with were incredible. So skilled, professional, collaborative, empathetic, and appropriately flexible and prescriptive to our acute needs.

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Rachel Phipps 1st
Director of Customer Success, EMEA | SmartRecruiters
1d Edited

Rather than simply sign off, I want to say I’m DELIGHTED with the output we have now…Overall, I’m blown away by the work that has gone into this. This significantly supports us to raise the bar and deliver a notably higher standard of CS. This WILL become what we live and breathe within CS, and I know the team will embrace the content, structure and guidance it provides.

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Rich Taylor 1st
VP of Operations and Chief of Staff | Qualio
1d Edited

The expert team from Winning by Design dove deep into our go-to-market teams, processes and data to uncover some critical growth levers for our business. Not only are these insights and action plans essential for our next stage of growth, but they are also helping to get everyone on the same page! Would I recommend Winning by Design to fellow B2B SaaS Growth Leaders – absolutely!

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Kevin Lord 1st
Head of Practice Sales | FreeAgent
4d Edited

Using SPICED is a firm favourite of mine!

The Winning by Design methodology is what we have implemented successfully at FreeAgent the past 3 or 4 years.

Simple sales framework to help with your conversations keeps you consistent and, more importantly, in control of what is being said!

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Koen Stam 1st
Head of Benelux | Personio
1d Edited

Winning by Design is deep to my heart. Have had the pleasure implementing WBD sales fundamentals in 2017.

Can very very very much recommend Roelof Hengst, Dan Smith, Maria Abad Baides, and their free great content and blueprints on their website.

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Kevin McCombie 1st
Depot Support Engineer | TransPennine Express
1d Edited

They have a very easy-to-use learning system and blueprints you can download to help with learning. They conducted live sessions, which were very interactive; the instructor worked with all members of the course and showed a very high level of professionalism and, to top it off, had great energy.

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Megan Wagstaff 1st
Sales Development Manager | The Arbinger Institute
1d Edited

After our first class of Prospecting with Intent with Winning by Design I’m excited to rework emails in our sequences.

The “RRR” Framework has helped us realize we need to be better at providing value for our clients in our emails. I’m pumped to see what this will do for our SDR team! If you are an SDR leader or an SDR I recommend learning about “RRR”- Relevance, Reward, and Request.

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Hugo Roget 1st
Business Development Executive UK | Ryte
1d Edited

Thank you to Winning by Design for providing such a great course. Our Trainer Antoine Mandy is really next level!

I highly recommend any sales team to go through this training, it really brings up the level of professionalism we give our prospects during meetings and ultimately helps us deliver better value to our customers.

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Felix Beccar 1st
1d Edited

The amazing team at Winning by Design has very powerful frameworks and examples, a lot of free content on Youtube too

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Natalia Ardila Mejia 1st
Chief Experience Officer | Kriptos
1d Edited

Helpful and great methodology to learn. What I liked best was the impact of the storytelling “hero story”, spiced framework, and the importance of the 1st value and full value.

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Charae Harrison 2nd
Senior Mid Market Account Manager | Levelset
1d Edited

Wbd is changing the way I approach selling! I love how simple it was to understand. I’m a visual learner and I feel like the homework and training was a home run for me. Our instructor even tailored the training to our specific type of sale!

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Alee Hess 2nd
Senior Mid-Market Expansion Account Manager | Levelset
1d Edited

The trainers are incredible, as well as the platform itself. The first thing they teach you is how people learn — then they show you how we’ll utilize that knowledge to make our time training together more impactful.

Their process exposes you to the information multiple times and in various ways (read, watch, talk it out). The collateral provided is helpful to reference back to as well. Trainers are personable and make the courses more enjoyable.

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Walter Brown 1st
Sr. Account Executive | ThoughtTrace
1d Edited

Excellent sales courses. I like the suggested real-scenario application of this which was highlighted in the pre-work videos. The upside of using it is that it gives you a proven plan of attack.

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Jason Seale 1st
Director of Client Support Services | Central 1
1d Edited

Very knowledgeable and engaging presenters help bring the materials alive, allowing the lesson to resonate better.

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Mike Buccialia 1st
Fractional Sales Leader
1d Edited

Like most things these days, a lot of that has become data-driven, and in my opinion Jacco van der Kooij and the team at Winning by Design have a lock on what metrics you need to inform your strategy and drive growth.

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B2B Sales Training

B2B sales training is crucial for those in the B2B sales space. There are many different types of training you can participate in, but each program is designed to equip learners with the skills and tools they need to be successful in sales. For example, if you work with a startup, you might consider participating in a training program for B2B sales for startups. Other programs are designed for larger, more established businesses and are great for providing supplemental tools to sales team members that may already possess solid foundational knowledge.

The end goal of most training programs is B2B certification or B2B sales certification. What this entails can vary from program to program, but in most cases, becoming certified means that you have acquired the skills necessary to succeed in the world of B2B sales. Because there are so many different sales training methods, there are also a variety of training programs. This is why it’s important to consider your options and determine which program and which methods are right for your learning style and the type of work you’re wanting to do. There are many types of innovative sales training techniques, and not all techniques are right for all businesses, so you may have to do some research to find the best methods for your program or company.

Winning by Design offers the best sales training, allowing businesses to take advantage of a universal language and methodology for uniting sales, customer success, and marketing. Trusted by leading brands such as Uber Eats and Adobe, the platform enables users to apply a common language to train teams and get everyone on the same page to improve the customer experience and ultimately boost revenue. With Winning by Design, you can achieve sustainable growth with consistent training delivered across your revenue team.

Online Sales Courses With Certificates

Online sales courses with certificates are offered to those wanting to undergo a sales training program but are either unable or unwilling to participate in a face-to-face program. One of the best things about participating in sales courses online is that you can often choose when and how you complete course material. Many programs allow learners to go at their own pace, which can be extremely convenient for those that work day jobs or are otherwise unable to meet at a set day and time. Online certification courses in sales and marketing have become especially popular, with more people opting for remote learning experiences over traditional training programs. This carries over into sales itself where remote selling has gained prominence in the industry.

There are different types of online sales courses for different kinds of learners. For example, there are sales courses for beginners, as well as courses for more experienced learners that wish to supplement their existing knowledge and toolset. Free sales courses with certificates may also be a good option for those that want to participate in a more limited program. Free courses are often short, simple, and easy to get through but provide valuable foundational knowledge that can help learners as they embark on their sales journey. 

When searching online for sales and marketing courses, it’s important to consider your unique needs and what you’re ultimately hoping to get out of a sales training program. Do you want to become certified in a specific area, or are you looking for a more generalized introduction to sales? Identifying your needs ahead of time is a great way to ensure that you find the training program that’s right for your specific goals. The growing popularity of online learning has resulted in many new and exciting training programs, so when it comes to sales training options, the sky really is the limit.

Best B2B Sales Training

Finding the best B2B sales training is key to expanding your business and improving your sales program as a whole. Online sales training courses have become extremely popular in recent years as more and more people have opted for remote learning instead of traditional face-to-face classes. When it comes to choosing a B2B sales training course or program, you have several options, so it’s important to consider the unique needs of your organization, your budget, and what you’re hoping trainees will walk away with. 

Browsing a top sales training programs 2021 or 2022 list can give you a better idea of the best programs currently available. It’s important to find the most relevant, up-to-date courses to ensure that trainees receive the most helpful information and are equipped with the tools necessary to tackle sales challenges in the modern age. Not all programs are suited to all types of businesses, so you should do your research and decide which program offers the best training for yourself or your trainees. Finding the right program for your organization can put you on the path to sales success.Winning by Design’s methodology can be useful for a variety of sales teams. With the platform’s five-step approach (diagnose, design, activate, train, and coach), you can learn more about sales and improve your sales performance. In addition to sales services, Winning by Design offers services for marketing, customer success, private equity, growth equity, VC, and revenue enablement. These programs are designed to promote sustainable growth, allowing you to achieve both short-term and long-term success. For this reason, Winning by Design’s methodology is among the best sales training programs available today.

B2B Sales Training Topics

B2B sales training topics range from inside sales training to Saas sales training. Likewise, if you’re looking to become a leader in sales, you can undergo sales leadership training. There are so many different topics related to sales that, regardless of the specific role or area you’re interested in, you are sure to find a B2B skills training program that meets your specific needs.

You might also consider participating in a sales workshop if you lack the time or resources to complete a full course or training program. A short workshop can help lay some of the foundational knowledge you need to succeed in sales and is a great option for those just wanting to get their feet wet. Whether you want to complete a lengthy training program or just want to learn the basics of sales, you are likely to find a sales training program that meets your needs.

B2B Sales Training PPT

A B2B sales training PPT can be extremely helpful for conveying information to trainees.  Your B2B presentation can answer the question “what is B2B sales?” in addition to other critical information regarding the B2B sales process. You can also cover how to structure a B2B sales pitch and how to develop a solid B2B sales strategy. There are so many different topics you can cover in a sales presentation PPT, so feel free to get creative. Your audience will appreciate you covering a variety of topics. By offering the best B2B sales presentation possible, you can also ensure the quality of instructional materials that trainees receive. 

Before getting started creating your PowerPoint presentation, it can be a good idea to browse some B2B presentation tips, especially if you’re never presented on the topic before. If you’re specifically doing a presentation on sales and marketing, for instance, you should utilize tips around sales and marketing. By tailoring your presentation as closely to your desired topic as possible, you can provide more helpful, relevant information to trainees. This is crucial to promoting the overall success and usefulness of your training program and enabling your audience to utilize learned skills in a more meaningful way.

B2B Training Programs

The demand for B2B training programs has grown in recent years. This is especially true of online programs, as more and more people request remote learning options. There are a variety of B2B courses available today, some of which are geared at small businesses and individual learners, and some designed for large enterprises looking to train several people simultaneously. Those that are interested in participating in a training program or having their employees undergo a sales course should research the best sales training companies. Finding a quality training partner is crucial to achieving success with your sales program.

You can also view a sales training program example for a better understanding of how these programs work and how they equip learners with the skills they need to succeed in sales. Some programs will allow you to download a sales training program PDF detailing the program itself and what trainees can expect upon enrolling in courses. Other sales training programs even provide free trial options so trainees can get a feel for the material before committing to the program for the long haul. Sales training programs for companies range from simple to advanced, so even if you’re just looking to take a single course on a specific topic, you can find something that meets your unique needs.

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