Learn About a Wide Range of Sales Training Topics

Give your entire sales teams access to the industry’s most highly rated training and coaching programs that cover a vast range of sales training topics geared to drive recurring revenue.

Processes for all revenue teams

Achieve sustainable growth, with consistent process design and training applied across the entire Revenue team

Live, interactive training led by experts

Give your reps the fundamental skills needed for their roles – whether AE, SDR, CSM, or Manager

Trusted by 600+ SaaS companies

We help recurring revenue teams achieve sustainable growth. Our scientific models and frameworks are used by high-growth Scale-Ups, startups, and Fortune 500 companies

Our Process

In a modern recurring revenue business, it is impossible to scale without treating growth as a science. We apply proven frameworks and expose the math that underpins each step of the customer journey.


Uncover gaps and opportunities to optimize recurring revenue growth

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Apply a universal methodology and process across your entire customer journey


Activate through defined processes and playbooks, implemented directly into your workflow

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Arm your reps with the core skills for success, with a common language to unify as one GTM team

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Provide your team with ongoing development to make change stick, gauge progress, and reach your goals

In their words

We’re proud of the company we keep. More than 600 clients around the world and counting.

Kim Ventura-Perkins 1st
Senior Manager, Sales Enablement | DocuSign
1d Edited

How do you get a 2.5k+ field organization of sellers to speak the same language?

You partner with one of the best in the business, Winning by Design, to deploy a singular sales methodology to better equip our teams.

Over the last 3 months, a small group of Sales Enablement leaders had the opportunity to learn a SaaS-focused sales methodology and how to deploy globally.

I am confident that through this methodology, we will be able to level up as a sales organization and better drive #IMPACT with our clients.

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Niko Thielsch 1st
VP Sales & CS | Alasco
1d Edited

A few weeks ago we joined forces with Winning by Design. We started a 360 approach to level up everything from sales org, to processes, tool stack and of course our GTM market approach. (why? well spoiler #BANT, #MEDDIC all nice but not state of the art because they are #seller-centric and not #customer-centric. They all have their importance but falling short covering the entire funnel from prospecting, closing/winning to onboarding and LTV -> that is why we adopt the #SPICED framework).

For me as a Rep (long time ago) and as Revenue Leader, the SPICED framework was and is a game changer. The impact on GTM, the operational level, the business model and the underlying data required makes it unbeatable for me.

In the following week, all our Reps will go through the best in class sales and customer success training covering the entire sales funnel, skills, mindset and coaching frameworks.
This is a massive investment into our company’s future and primarily in our current talent to develop sales & customer success ⭐️ superstars ⭐️

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Richard McGuinness 1st
VP of Sales EMEA | ClickUp
1d Edited

I recently completed the ‘Mastership in Revenue Architecture’ course and can’t begin to tell you how useful it has been. As a revenue professional, understanding the baseline models of the revenue machine is crucial for success, and too often we spend our time downloading the ‘software’ of sales success without really getting to understand the ‘operating system’ that everything runs on. This is where the Revenue Architecture model kicks in.

This isn’t a course on ‘how to sell’ or ‘where to find your ICP’ – this is a course that covers the fundamentals of GTM model design and execution, and I cannot recommend it highly enough. If you have chosen to build a career as a revenue professional, you should consider this course an update to your core OS.

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David Collett 1st
EMEA Referral Partner Manager | Catapult
1d Edited

The most advanced and complete SaaS sales / GTM framework (and training) I’ve ever come across. PERIOD!

I’ve consumed all the most famous sales methods you can think of. But it always felt like the picture was incomplete and something was missing. That was until I discovered WbD and their unique YouTube videos. It literally blew me away and change my view on SaaS sales methodology. Forget about tricks to “close the deal” and wing it like the pro…If like me you’ve been longing for a sales training framework that breathe data, can reconcile all other methods you’ve learned about, put processes and models first, then your search is over.

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Ethan Gustav 1st
VP of Revenue, North America and Global Accounts | Infobip
1d Edited

To be clear, the team at WbD that we partnered with were incredible. So skilled, professional, collaborative, empathetic, and appropriately flexible and prescriptive to our acute needs.

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Rachel Phipps 1st
Director of Customer Success, EMEA | SmartRecruiters
1d Edited

Rather than simply sign off, I want to say I’m DELIGHTED with the output we have now…Overall, I’m blown away by the work that has gone into this. This significantly supports us to raise the bar and deliver a notably higher standard of CS. This WILL become what we live and breathe within CS, and I know the team will embrace the content, structure and guidance it provides.

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Rich Taylor 1st
VP of Operations and Chief of Staff | Qualio
1d Edited

The expert team from Winning by Design dove deep into our go-to-market teams, processes and data to uncover some critical growth levers for our business. Not only are these insights and action plans essential for our next stage of growth, but they are also helping to get everyone on the same page! Would I recommend Winning by Design to fellow B2B SaaS Growth Leaders – absolutely!

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Kevin Lord 1st
Head of Practice Sales | FreeAgent
4d Edited

Using SPICED is a firm favourite of mine!

The Winning by Design methodology is what we have implemented successfully at FreeAgent the past 3 or 4 years.

Simple sales framework to help with your conversations keeps you consistent and, more importantly, in control of what is being said!

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Koen Stam 1st
Head of Benelux | Personio
1d Edited

Winning by Design is deep to my heart. Have had the pleasure implementing WBD sales fundamentals in 2017.

Can very very very much recommend Roelof Hengst, Dan Smith, Maria Abad Baides, and their free great content and blueprints on their website.

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Kevin McCombie 1st
Depot Support Engineer | TransPennine Express
1d Edited

They have a very easy-to-use learning system and blueprints you can download to help with learning. They conducted live sessions, which were very interactive; the instructor worked with all members of the course and showed a very high level of professionalism and, to top it off, had great energy.

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Megan Wagstaff 1st
Sales Development Manager | The Arbinger Institute
1d Edited

After our first class of Prospecting with Intent with Winning by Design I’m excited to rework emails in our sequences.

The “RRR” Framework has helped us realize we need to be better at providing value for our clients in our emails. I’m pumped to see what this will do for our SDR team! If you are an SDR leader or an SDR I recommend learning about “RRR”- Relevance, Reward, and Request.

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Hugo Roget 1st
Business Development Executive UK | Ryte
1d Edited

Thank you to Winning by Design for providing such a great course. Our Trainer Antoine Mandy is really next level!

I highly recommend any sales team to go through this training, it really brings up the level of professionalism we give our prospects during meetings and ultimately helps us deliver better value to our customers.

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Felix Beccar 1st
1d Edited

The amazing team at Winning by Design has very powerful frameworks and examples, a lot of free content on Youtube too

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Natalia Ardila Mejia 1st
Chief Experience Officer | Kriptos
1d Edited

Helpful and great methodology to learn. What I liked best was the impact of the storytelling “hero story”, spiced framework, and the importance of the 1st value and full value.

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Charae Harrison 2nd
Senior Mid Market Account Manager | Levelset
1d Edited

Wbd is changing the way I approach selling! I love how simple it was to understand. I’m a visual learner and I feel like the homework and training was a home run for me. Our instructor even tailored the training to our specific type of sale!

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Alee Hess 2nd
Senior Mid-Market Expansion Account Manager | Levelset
1d Edited

The trainers are incredible, as well as the platform itself. The first thing they teach you is how people learn — then they show you how we’ll utilize that knowledge to make our time training together more impactful.

Their process exposes you to the information multiple times and in various ways (read, watch, talk it out). The collateral provided is helpful to reference back to as well. Trainers are personable and make the courses more enjoyable.

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Walter Brown 1st
Sr. Account Executive | ThoughtTrace
1d Edited

Excellent sales courses. I like the suggested real-scenario application of this which was highlighted in the pre-work videos. The upside of using it is that it gives you a proven plan of attack.

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Jason Seale 1st
Director of Client Support Services | Central 1
1d Edited

Very knowledgeable and engaging presenters help bring the materials alive, allowing the lesson to resonate better.

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Mike Buccialia 1st
Fractional Sales Leader
1d Edited

Like most things these days, a lot of that has become data-driven, and in my opinion Jacco van der Kooij and the team at Winning by Design have a lock on what metrics you need to inform your strategy and drive growth.

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Account-Based Marketing Strategies

As technology progresses and the online market becomes increasingly crowded, more companies need new and innovative strategies to continue appealing to their customers. Simply providing a great product or service is no longer enough for businesses to stay on top of the market. Companies must understand how to effectively communicate with their customers and promote their products excitingly and effectively if they want to continue being competitive in the overcrowded market. 

Because of this, many businesses have started adopting new strategies to continue appealing to their customers. This is where account-based marketing comes into the picture. There are several different marketing strategies in today’s world that can help businesses distinguish themselves from their competitors. Some examples of these strategies include volume-based marketing, lead generation, and account-based marketing (ABM), GTM Strategy and Diagnostic Plans, among many others. Sometimes these types of marketing can be hard to distinguish, and because of this, it can be helpful to do a web search for account-based marketing vs. lead generation or any other two types of marketing that you want to know more about. 

When finding the correct marketing strategy for your business, you will need to assess what types of marketing may be the most valuable for your business. For example, opting for account-based marketing would be a good idea if you want to create more personalized marketing campaigns for your customers. And in today’s increasingly competitive customer-oriented market, ABM is likely to be a good choice for many businesses.

Account-Based Marketing Strategy Example

Implementing a new strategy can seem incredibly intimidating, especially if you are unfamiliar with it. That being said, account-based marketing is likely to become an essential type of marketing. It may be beneficial to consider adopting this strategy to stay ahead of your competition. However, before jumping into a new marketing strategy, it is essential to look at account-based marketing case studies or other examples to understand how to do it well. 

In addition to examples, you may want help from an expert. Afterall, coming up with your own account-based marketing strategies and playbooks can be difficult. This is best done with the aid of a service like Winning by Design that guides you to ensure you take the proper steps and assesses the effectiveness of your strategy with benchmark reporting.

Account-Based Marketing Strategy Template

When considering a new sales solution, it is crucial to view all of the features and tools provided. This can help you ensure that the solution aligns with your needs and offers you the account-based marketing tools and features necessary for success. A successful ABM strategy does not necessarily need to be done with a solution’s help. However, a solution like Winning by Design can be instrumental in creating an efficient and effective strategy that not only helps you to build a healthy pipeline but also helps you to better connect with your enterprise accounts as well. 

Winning by Design can help you create a winning account-based marketing playbook that works for both your enterprise customers as well as your other customers by providing you with expert recommendations as well as clear and complete reviews and evaluations of your current strategies that can help you understand where your business needs to improve and where you are already doing well.

What Is Account-Based Marketing

Like many other types of marketing, account-based marketing (ABM) is a type of marketing strategy that focuses on growth where your marketing and sales teams collaborate and create more personalized buying experiences for your accounts. Account-based marketing examples include personalized ad campaigns and other tailored marketing efforts that are created specifically to encourage engagement from each account. In other words, account-based marketing is essentially a strategy that promotes more personalized content and SAAS marketing efforts that are tailored to individual accounts.


There are a number of different account-based marketing tactics that you can use in your marketing strategy, and each of these tactics will likely have its own benefits and disadvantages. Because of this, it can be a good idea to look for examples of account-based marketing — Salesforce and Winning by Design are both examples of companies that offer account-based marketing solutions. If you are still wondering “what is ABM strategy,” it can be useful to do a web search and look for examples and definitions that can help you to really understand what this type of marketing is — especially if you are considering implementing an ABM strategy at your business. 


This can also be a good way to look into some of the many ABM platforms and software solutions that are available on the market today and help you determine which one of these solutions may be the best one for your business. For example, you may find that Winning by Design offers features such as a complete strategy with organizational structure and KPI frameworks, as well as tech stack recommendations that can help you to ensure that you are getting the most effective ABM strategy for your business.

Types Of Account-Based Marketing

Just like many other marketing strategies, like deal-based marketing, there are a number of different account-based marketing strategy options as well as types of account-based marketing tools that you can choose from. This can be a great thing because the variety of options available can make it easier to find an account-based marketing playbook that really fits your company’s needs as well as can integrate well with the systems that you have in place already. You can find examples of account-based marketing tools by doing a web search. This may help you to come up with results like account-based marketing. You can then use these results to look deeper into the solutions that come up.

Another way to find account-based marketing solutions is to look at the market guide for account-based marketing platforms. This can help you to identify the important tools and features that a good ABM tool should have as well as help you to determine which of those tools will be most beneficial to your business. For example, if you were to look into Winning by Design’s service, you would notice that it offers a much more comprehensive approach than just simply a one-size-fits-all ABM strategy. Winning by Design helps you to apply a universal language across all of your revenue teams (such as sales, marketing, and customer success) so that you can easily offer a more consistent and effective customer experience.

Account-Based Marketing Content

Once you have created an account-based marketing strategy, you can begin focusing on the content you want to create. To do this, it can be helpful to look for account-based marketing examples online as well as look for any account-based marketing plan template options or resources that your service may offer or look for these templates online as well. Templates can be a great way to get a good start on creating a working and effective structure for your content, and because they can be edited easily, they can be a great resource for multiple accounts.

When looking for examples online, you may find some you can use as inspiration for your own content. However, Winning by Design, for example, allows you to create templates and repeatable play designs that you can use immediately to easily and efficiently create the appropriate account-based marketing content.

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