Learn About a Wide Range of Sales Training Topics

Give your entire sales teams access to the industry’s most highly rated training and coaching programs that cover a vast range of sales training topics geared to drive recurring revenue.

Processes for all revenue teams

Achieve sustainable growth, with consistent process design and training applied across the entire Revenue team

Live, interactive training led by experts

Give your reps the fundamental skills needed for their roles – whether AE, SDR, CSM, or Manager

Trusted by 600+ SaaS companies

We help recurring revenue teams achieve sustainable growth. Our scientific models and frameworks are used by high-growth Scale-Ups, startups, and Fortune 500 companies

Our Process

In a modern recurring revenue business, it is impossible to scale without treating growth as a science. We apply proven frameworks and expose the math that underpins each step of the customer journey.


Uncover gaps and opportunities to optimize recurring revenue growth

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Apply a universal methodology and process across your entire customer journey


Activate through defined processes and playbooks, implemented directly into your workflow

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Arm your reps with the core skills for success, with a common language to unify as one GTM team

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Provide your team with ongoing development to make change stick, gauge progress, and reach your goals

In their words

We’re proud of the company we keep. More than 600 clients around the world and counting.

Kim Ventura-Perkins 1st
Senior Manager, Sales Enablement | DocuSign
1d Edited

How do you get a 2.5k+ field organization of sellers to speak the same language?

You partner with one of the best in the business, Winning by Design, to deploy a singular sales methodology to better equip our teams.

Over the last 3 months, a small group of Sales Enablement leaders had the opportunity to learn a SaaS-focused sales methodology and how to deploy globally.

I am confident that through this methodology, we will be able to level up as a sales organization and better drive #IMPACT with our clients.

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Niko Thielsch 1st
VP Sales & CS | Alasco
1d Edited

A few weeks ago we joined forces with Winning by Design. We started a 360 approach to level up everything from sales org, to processes, tool stack and of course our GTM market approach. (why? well spoiler #BANT, #MEDDIC all nice but not state of the art because they are #seller-centric and not #customer-centric. They all have their importance but falling short covering the entire funnel from prospecting, closing/winning to onboarding and LTV -> that is why we adopt the #SPICED framework).

For me as a Rep (long time ago) and as Revenue Leader, the SPICED framework was and is a game changer. The impact on GTM, the operational level, the business model and the underlying data required makes it unbeatable for me.

In the following week, all our Reps will go through the best in class sales and customer success training covering the entire sales funnel, skills, mindset and coaching frameworks.
This is a massive investment into our company’s future and primarily in our current talent to develop sales & customer success ⭐️ superstars ⭐️

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Richard McGuinness 1st
VP of Sales EMEA | ClickUp
1d Edited

I recently completed the ‘Mastership in Revenue Architecture’ course and can’t begin to tell you how useful it has been. As a revenue professional, understanding the baseline models of the revenue machine is crucial for success, and too often we spend our time downloading the ‘software’ of sales success without really getting to understand the ‘operating system’ that everything runs on. This is where the Revenue Architecture model kicks in.

This isn’t a course on ‘how to sell’ or ‘where to find your ICP’ – this is a course that covers the fundamentals of GTM model design and execution, and I cannot recommend it highly enough. If you have chosen to build a career as a revenue professional, you should consider this course an update to your core OS.

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David Collett 1st
EMEA Referral Partner Manager | Catapult
1d Edited

The most advanced and complete SaaS sales / GTM framework (and training) I’ve ever come across. PERIOD!

I’ve consumed all the most famous sales methods you can think of. But it always felt like the picture was incomplete and something was missing. That was until I discovered WbD and their unique YouTube videos. It literally blew me away and change my view on SaaS sales methodology. Forget about tricks to “close the deal” and wing it like the pro…If like me you’ve been longing for a sales training framework that breathe data, can reconcile all other methods you’ve learned about, put processes and models first, then your search is over.

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Ethan Gustav 1st
VP of Revenue, North America and Global Accounts | Infobip
1d Edited

To be clear, the team at WbD that we partnered with were incredible. So skilled, professional, collaborative, empathetic, and appropriately flexible and prescriptive to our acute needs.

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Rachel Phipps 1st
Director of Customer Success, EMEA | SmartRecruiters
1d Edited

Rather than simply sign off, I want to say I’m DELIGHTED with the output we have now…Overall, I’m blown away by the work that has gone into this. This significantly supports us to raise the bar and deliver a notably higher standard of CS. This WILL become what we live and breathe within CS, and I know the team will embrace the content, structure and guidance it provides.

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Rich Taylor 1st
VP of Operations and Chief of Staff | Qualio
1d Edited

The expert team from Winning by Design dove deep into our go-to-market teams, processes and data to uncover some critical growth levers for our business. Not only are these insights and action plans essential for our next stage of growth, but they are also helping to get everyone on the same page! Would I recommend Winning by Design to fellow B2B SaaS Growth Leaders – absolutely!

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Kevin Lord 1st
Head of Practice Sales | FreeAgent
4d Edited

Using SPICED is a firm favourite of mine!

The Winning by Design methodology is what we have implemented successfully at FreeAgent the past 3 or 4 years.

Simple sales framework to help with your conversations keeps you consistent and, more importantly, in control of what is being said!

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Koen Stam 1st
Head of Benelux | Personio
1d Edited

Winning by Design is deep to my heart. Have had the pleasure implementing WBD sales fundamentals in 2017.

Can very very very much recommend Roelof Hengst, Dan Smith, Maria Abad Baides, and their free great content and blueprints on their website.

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Kevin McCombie 1st
Depot Support Engineer | TransPennine Express
1d Edited

They have a very easy-to-use learning system and blueprints you can download to help with learning. They conducted live sessions, which were very interactive; the instructor worked with all members of the course and showed a very high level of professionalism and, to top it off, had great energy.

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Megan Wagstaff 1st
Sales Development Manager | The Arbinger Institute
1d Edited

After our first class of Prospecting with Intent with Winning by Design I’m excited to rework emails in our sequences.

The “RRR” Framework has helped us realize we need to be better at providing value for our clients in our emails. I’m pumped to see what this will do for our SDR team! If you are an SDR leader or an SDR I recommend learning about “RRR”- Relevance, Reward, and Request.

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Hugo Roget 1st
Business Development Executive UK | Ryte
1d Edited

Thank you to Winning by Design for providing such a great course. Our Trainer Antoine Mandy is really next level!

I highly recommend any sales team to go through this training, it really brings up the level of professionalism we give our prospects during meetings and ultimately helps us deliver better value to our customers.

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Felix Beccar 1st
1d Edited

The amazing team at Winning by Design has very powerful frameworks and examples, a lot of free content on Youtube too

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Natalia Ardila Mejia 1st
Chief Experience Officer | Kriptos
1d Edited

Helpful and great methodology to learn. What I liked best was the impact of the storytelling “hero story”, spiced framework, and the importance of the 1st value and full value.

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Charae Harrison 2nd
Senior Mid Market Account Manager | Levelset
1d Edited

Wbd is changing the way I approach selling! I love how simple it was to understand. I’m a visual learner and I feel like the homework and training was a home run for me. Our instructor even tailored the training to our specific type of sale!

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Alee Hess 2nd
Senior Mid-Market Expansion Account Manager | Levelset
1d Edited

The trainers are incredible, as well as the platform itself. The first thing they teach you is how people learn — then they show you how we’ll utilize that knowledge to make our time training together more impactful.

Their process exposes you to the information multiple times and in various ways (read, watch, talk it out). The collateral provided is helpful to reference back to as well. Trainers are personable and make the courses more enjoyable.

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Walter Brown 1st
Sr. Account Executive | ThoughtTrace
1d Edited

Excellent sales courses. I like the suggested real-scenario application of this which was highlighted in the pre-work videos. The upside of using it is that it gives you a proven plan of attack.

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Jason Seale 1st
Director of Client Support Services | Central 1
1d Edited

Very knowledgeable and engaging presenters help bring the materials alive, allowing the lesson to resonate better.

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Mike Buccialia 1st
Fractional Sales Leader
1d Edited

Like most things these days, a lot of that has become data-driven, and in my opinion Jacco van der Kooij and the team at Winning by Design have a lock on what metrics you need to inform your strategy and drive growth.

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B2B Sales Techniques

There are many different B2B sales techniques, each of which leverages different tools and strategies to achieve better business outcomes. Finding the right technique for your business is often a matter of outlining your specific needs and goals, both now and in the long term. What are you struggling with in your B2B sales program? What is your road map for filling those gaps, and what do your sales objectives look like? You should also consider your business type and what existing tools or methods are working well for you. Ideally, when developing a new sales strategy, you will incorporate the old with the new to come up with an improved plan all around.

To better understand various sales training methods, it can be helpful to complete B2B sales training. By completing the training, you demonstrate to business partners, potential employers, and customers that you are willing to go the extra mile to ensure the success of your organization’s sales program; you let them know that you are serious about upping your sales game and acquiring the skills necessary to drive greater revenue. While professional sales training is not always required for working in sales, it can help distinguish you from the crowd.

You can obtain a B2B sales certification in a number of different ways. You can complete training in person or work through the material at your own pace online. The latter option has become particularly popular in recent years, with more and more people desiring the freedom and flexibility to work from home. There is a wide range of sales training courses for beginners online, many of which allow learners to complete tasks in their own time. When looking for the best B2B sales training, online learning should not be overlooked. It offers a valuable alternative to traditional learning, especially for those that work or attend school during the day.

Winning by Design’s Revenue Academy provides top-rated sales training for GTM teams, with courses and programs such as Prospecting For Impact, Account Management For Growth, and Revenue Architecture. Offering both open and private courses, WbD’s B2B sales techniques apply scientific frameworks and proven models to help teams achieve their desired impact. You can complete training in the way that works best for you, which can allow you to continue on with your regular business operations as you learn. Courses are offered each month in multiple time zones so that teams across the world can take advantage of WbD’s winning frameworks.

B2B Sales Examples

Understanding B2B and B2C sales meanings is crucial to finding the right tools and techniques for your specific sales program. B2B, or business-to-business, is the process by which businesses sell to other businesses. This is in contrast to the business-to-consumer (B2C) model in which products are sold to individual customers without the involvement of any sort of third-party intermediary. Viewing B2C sales examples and seeing how they differ from B2B examples is the best way to understand these two models.

If you work in B2B, you should focus specifically on B2B sales examples, taking note of the strategies businesses have implemented successfully—and what they’ve struggled with. Learning from others’ mistakes can be helpful when developing your own sales strategy. It can also help you gain a better understanding of the B2B sales process in general. While every organization is unique, viewing examples of techniques that have worked in the past can help you to start brainstorming some good ideas and get a better sense of what is required to succeed in the B2B space. 

One of the most common B2B sales techniques that you will encounter when studying templates and examples is collaboration to achieve a single customer view. This approach involves working closely with others in your organization and compiling data from various sources to generate customer profiles. Using automated tools is another great technique for reaching customers. Most importantly, you should work on building relationships with those you are selling to. In the B2B space especially, customers are very often looking for specific, niche products, and by working with them directly, you can more easily communicate the benefits of your products. 

B2B sales jobs are usually obtained by completing required sales training. For this reason, if you plan on working in B2B sales, it can be a good idea to participate in a certification program. Programs like these give learners the skills they need to succeed in B2B. They help learners understand how B2B sales differ from B2C and what sorts of tools and techniques should be leveraged to achieve the best outcomes. Winning by Design’s Revenue Academy is one such program that equips learners with critical sales knowledge. With WbD you can complete training in a way that’s both flexible and efficient, allowing you to juggle your other responsibilities simultaneously.

B2B Sales Strategy Framework

A B2B sales strategy framework is a structure by which organizations determine how to most effectively sell their products. Just as there are many different types of businesses in the B2B space, there are many different sales strategies. What works well for one company may prove disastrous for another, so it’s important to consider your unique business needs when developing a sales framework. You want to be sure you’re working with the right tools and techniques and not latching on to one framework just because it has been implemented successfully by another organization.

Still, becoming familiar with some of the most popular frameworks in B2B today can be helpful when developing a strategy for your own business. Define your B2B target audience and consider what unique challenges they may be facing. Think about where you fit into the niche market and focus on building solid relationships with those you are in contact with. Doing these things early on can help you create the right framework for whatever it is you’re trying to achieve with your sales program.

While coming up with a B2B sales strategy is easier said than done, it can help ensure that you get on the right path to reaching your target audience. Your strategy will likely require some revision over time, so it’s important to be flexible and learn from the techniques that have and haven’t worked in the past. Your framework should reflect your revenue goals, as well as the needs and interests of your customers. It should provide a clear pathway to achieving your most pressing objectives, outlining specific steps in the process and demonstrating how each connects to the others.

Searching “B2C meaning” can also be helpful when trying to understand the difference between B2B and B2C sales. You don’t want to make the mistake of confusing B2B strategies with B2C strategies, and vice versa. Each model has its place in sales but requires a unique set of tools and techniques for success. When creating your sales strategy framework, you should think carefully about the type of customers you’re working with and what products or services they’re looking for. This will not only enable you to create the most effective strategy possible, but work on building productive business relationships with those that you serve.

B2B Approach

Your B2B approach to sales will likely differ from the strategies of other businesses, but that doesn’t mean you can’t learn from competitors. Studying different B2B strategies and techniques for B2B advertising can help you get on the right track and develop a strategy that’s right for your unique business model. B2B marketing examples demonstrate the importance of having a good strategy and how such strategies can aid in business success both now and in the future. Seeing what other businesses have accomplished as a result of doing X, Y, and Z is critical to the ongoing growth of your own organization.

There are various types of B2B marketing and depending on your business and preferred marketing approach, you may need to browse a wide range of examples and frameworks to come up with a strategy that’s right for your organization. For instance, if you’re targeting resellers, you should look at examples based on this specific type of customer. If you are particularly interested in social media marketing, you should center your efforts around social media templates and examples. The bottom line is that no matter which approaches you’re using, it’s important to tailor your strategy to your specific business goals because different approaches can yield wildly different outcomes.

Those that are just getting started with B2B sales can benefit from completing certified training. A good training program can equip you with critical skills for tackling whatever B2B sales throws your way allowing you to get more out of your workflow and establish closer relationships with your customers. In addition, most sales training programs put learners in touch with valuable expertise and resources so that they can find help on their own, even once they have completed training. Winning by Design applies methodologies that use universal language to help learners uncover opportunities for growth. This can impact your sales program now and down the road. The process is simplified into five key steps (diagnose, design, activate, train, and coach), making it easy for learners to track their progress along the way.

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