Learn About a Wide Range of Sales Training Topics

Give your entire sales teams access to the industry’s most highly rated training and coaching programs that cover a vast range of sales training topics geared to drive recurring revenue.

Processes for all revenue teams

Achieve sustainable growth, with consistent process design and training applied across the entire Revenue team

Live, interactive training led by experts

Give your reps the fundamental skills needed for their roles – whether AE, SDR, CSM, or Manager

Trusted by 600+ SaaS companies

We help recurring revenue teams achieve sustainable growth. Our scientific models and frameworks are used by high-growth Scale-Ups, startups, and Fortune 500 companies

Our Process

In a modern recurring revenue business, it is impossible to scale without treating growth as a science. We apply proven frameworks and expose the math that underpins each step of the customer journey.


Uncover gaps and opportunities to optimize recurring revenue growth

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Apply a universal methodology and process across your entire customer journey


Activate through defined processes and playbooks, implemented directly into your workflow

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Arm your reps with the core skills for success, with a common language to unify as one GTM team

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Provide your team with ongoing development to make change stick, gauge progress, and reach your goals

In their words

We’re proud of the company we keep. More than 600 clients around the world and counting.

Kim Ventura-Perkins 1st
Senior Manager, Sales Enablement | DocuSign
1d Edited

How do you get a 2.5k+ field organization of sellers to speak the same language?

You partner with one of the best in the business, Winning by Design, to deploy a singular sales methodology to better equip our teams.

Over the last 3 months, a small group of Sales Enablement leaders had the opportunity to learn a SaaS-focused sales methodology and how to deploy globally.

I am confident that through this methodology, we will be able to level up as a sales organization and better drive #IMPACT with our clients.

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Niko Thielsch 1st
VP Sales & CS | Alasco
1d Edited

A few weeks ago we joined forces with Winning by Design. We started a 360 approach to level up everything from sales org, to processes, tool stack and of course our GTM market approach. (why? well spoiler #BANT, #MEDDIC all nice but not state of the art because they are #seller-centric and not #customer-centric. They all have their importance but falling short covering the entire funnel from prospecting, closing/winning to onboarding and LTV -> that is why we adopt the #SPICED framework).

For me as a Rep (long time ago) and as Revenue Leader, the SPICED framework was and is a game changer. The impact on GTM, the operational level, the business model and the underlying data required makes it unbeatable for me.

In the following week, all our Reps will go through the best in class sales and customer success training covering the entire sales funnel, skills, mindset and coaching frameworks.
This is a massive investment into our company’s future and primarily in our current talent to develop sales & customer success ⭐️ superstars ⭐️

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Richard McGuinness 1st
VP of Sales EMEA | ClickUp
1d Edited

I recently completed the ‘Mastership in Revenue Architecture’ course and can’t begin to tell you how useful it has been. As a revenue professional, understanding the baseline models of the revenue machine is crucial for success, and too often we spend our time downloading the ‘software’ of sales success without really getting to understand the ‘operating system’ that everything runs on. This is where the Revenue Architecture model kicks in.

This isn’t a course on ‘how to sell’ or ‘where to find your ICP’ – this is a course that covers the fundamentals of GTM model design and execution, and I cannot recommend it highly enough. If you have chosen to build a career as a revenue professional, you should consider this course an update to your core OS.

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David Collett 1st
EMEA Referral Partner Manager | Catapult
1d Edited

The most advanced and complete SaaS sales / GTM framework (and training) I’ve ever come across. PERIOD!

I’ve consumed all the most famous sales methods you can think of. But it always felt like the picture was incomplete and something was missing. That was until I discovered WbD and their unique YouTube videos. It literally blew me away and change my view on SaaS sales methodology. Forget about tricks to “close the deal” and wing it like the pro…If like me you’ve been longing for a sales training framework that breathe data, can reconcile all other methods you’ve learned about, put processes and models first, then your search is over.

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Ethan Gustav 1st
VP of Revenue, North America and Global Accounts | Infobip
1d Edited

To be clear, the team at WbD that we partnered with were incredible. So skilled, professional, collaborative, empathetic, and appropriately flexible and prescriptive to our acute needs.

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Rachel Phipps 1st
Director of Customer Success, EMEA | SmartRecruiters
1d Edited

Rather than simply sign off, I want to say I’m DELIGHTED with the output we have now…Overall, I’m blown away by the work that has gone into this. This significantly supports us to raise the bar and deliver a notably higher standard of CS. This WILL become what we live and breathe within CS, and I know the team will embrace the content, structure and guidance it provides.

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Rich Taylor 1st
VP of Operations and Chief of Staff | Qualio
1d Edited

The expert team from Winning by Design dove deep into our go-to-market teams, processes and data to uncover some critical growth levers for our business. Not only are these insights and action plans essential for our next stage of growth, but they are also helping to get everyone on the same page! Would I recommend Winning by Design to fellow B2B SaaS Growth Leaders – absolutely!

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Kevin Lord 1st
Head of Practice Sales | FreeAgent
4d Edited

Using SPICED is a firm favourite of mine!

The Winning by Design methodology is what we have implemented successfully at FreeAgent the past 3 or 4 years.

Simple sales framework to help with your conversations keeps you consistent and, more importantly, in control of what is being said!

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Koen Stam 1st
Head of Benelux | Personio
1d Edited

Winning by Design is deep to my heart. Have had the pleasure implementing WBD sales fundamentals in 2017.

Can very very very much recommend Roelof Hengst, Dan Smith, Maria Abad Baides, and their free great content and blueprints on their website.

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Kevin McCombie 1st
Depot Support Engineer | TransPennine Express
1d Edited

They have a very easy-to-use learning system and blueprints you can download to help with learning. They conducted live sessions, which were very interactive; the instructor worked with all members of the course and showed a very high level of professionalism and, to top it off, had great energy.

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Megan Wagstaff 1st
Sales Development Manager | The Arbinger Institute
1d Edited

After our first class of Prospecting with Intent with Winning by Design I’m excited to rework emails in our sequences.

The “RRR” Framework has helped us realize we need to be better at providing value for our clients in our emails. I’m pumped to see what this will do for our SDR team! If you are an SDR leader or an SDR I recommend learning about “RRR”- Relevance, Reward, and Request.

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Hugo Roget 1st
Business Development Executive UK | Ryte
1d Edited

Thank you to Winning by Design for providing such a great course. Our Trainer Antoine Mandy is really next level!

I highly recommend any sales team to go through this training, it really brings up the level of professionalism we give our prospects during meetings and ultimately helps us deliver better value to our customers.

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Felix Beccar 1st
1d Edited

The amazing team at Winning by Design has very powerful frameworks and examples, a lot of free content on Youtube too

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Natalia Ardila Mejia 1st
Chief Experience Officer | Kriptos
1d Edited

Helpful and great methodology to learn. What I liked best was the impact of the storytelling “hero story”, spiced framework, and the importance of the 1st value and full value.

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Charae Harrison 2nd
Senior Mid Market Account Manager | Levelset
1d Edited

Wbd is changing the way I approach selling! I love how simple it was to understand. I’m a visual learner and I feel like the homework and training was a home run for me. Our instructor even tailored the training to our specific type of sale!

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Alee Hess 2nd
Senior Mid-Market Expansion Account Manager | Levelset
1d Edited

The trainers are incredible, as well as the platform itself. The first thing they teach you is how people learn — then they show you how we’ll utilize that knowledge to make our time training together more impactful.

Their process exposes you to the information multiple times and in various ways (read, watch, talk it out). The collateral provided is helpful to reference back to as well. Trainers are personable and make the courses more enjoyable.

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Walter Brown 1st
Sr. Account Executive | ThoughtTrace
1d Edited

Excellent sales courses. I like the suggested real-scenario application of this which was highlighted in the pre-work videos. The upside of using it is that it gives you a proven plan of attack.

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Jason Seale 1st
Director of Client Support Services | Central 1
1d Edited

Very knowledgeable and engaging presenters help bring the materials alive, allowing the lesson to resonate better.

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Mike Buccialia 1st
Fractional Sales Leader
1d Edited

Like most things these days, a lot of that has become data-driven, and in my opinion Jacco van der Kooij and the team at Winning by Design have a lock on what metrics you need to inform your strategy and drive growth.

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Effective Sales Strategy

What is the key to an effective sales strategy? There is not any single answer to this question. The sales strategies and tactics your business employs can depend on various factors, which may naturally lead to follow-up questions: What are examples of sales strategies? What are sales strategy examples for small business models?

Winning by Design, a business that provides resources useful for the execution of innovative sales strategies, recognizes 4 types of sales strategies: solution selling, consultative selling, strategic selling, and the SaaS Sales Method.

Solution selling is considered the original sales strategy. With this method, the customer comes to a business already well-aware of their problem and its potential solution. The sales representative is expected to assist the customer in selecting the correct product. Consultative selling is useful when a customer knows what their problem is but needs help understanding the potential solutions available to them. For this method, the sales representative is expected to inform the customer of their options and assist them in selecting the appropriate product. Strategic selling is a more recent method, which emerged from an atmosphere where customers wanted more than simply new technology. The sales representative is expected to devise more creative solutions to problems that have not yet been identified.

The first three sales strategies are more traditional methodologies and may be familiar to you. However, not every sales strategy framework is feasible for every type of business, especially if you happen to be operating a B2B SaaS company, as these kinds of businesses tend to rely upon repeatable sources of revenue. It is for this reason that there is a unique B2B sales strategy framework for SaaS companies.

The SaaS Sales Method borrows several aspects from the other three methodologies, which will be expanded upon shortly.

Importance of Sales Strategy

The SaaS Sales Method is the most modern in comparison to the other 3 sales strategies discussed previously (i.e. solution, consultative, strategic). It is designed to be an effective sales strategy that specifically caters to the needs of the SaaS business model. What is sales strategy in the context of this business model?

When it comes to how to write a sales strategy for SaaS companies, the focus tends to be on profit generation that occurs further down the line once the solution the customer receives delivers the impact that was promised to them. This is a shift away from a focus on profit generation that occurs shortly after a deal is closed. As you analyze B2B sales strategy examples more closely, you may notice that there tends to be more effort devoted to ensuring that an account continues to grow and the service is used consistently.

For the SaaS business model, the importance of sales strategy is rooted in cultivating and maintaining relationships with customers. This is why a successful sales strategy example business plan for SaaS companies is often centered around impact-driven sales (which can happen at any point in the relationship with a customer) rather than qualification-driven sales (which is usually a one-time event). The emphasis is not only on delivering a solution, but on delivering impact at virtually every stage of a customer’s journey with a company.

To deliver impact consistently across a company’s relationship with a customer, the SaaS Sales Method involves employees in marketing, sales, and customer success, all of which interact with customers. This serves to ensure that impact is discovered, communicated, and delivered throughout the relationship. To accomplish this, the customer is viewed as having lifetime value, which requires branching out from the traditional sales funnel by tacking on additional steps to the end of it.

Sales Strategy Plan

The traditional funnel or sales strategy plan includes the steps of awareness, education, and selection. The SaaS Sales Method rotates this funnel to a horizontal orientation and mirrors the structure on the other side to include the additional steps of onboarding, use, and expansion. The final sales and marketing strategy plan appears to be in the shape of a bowtie.

Winning by Design specializes in providing this kind of SaaS Sales Method, which is a complete and effective sales strategy that includes current program diagnosis, organization structure recommendations and alignment, a KPI framework, and a 30/60/90 day implementation plan. Winning by Design helps implement these sales strategies so they are repeatable and scalable for any business. If you are searching for resources like a sales strategy plan PDF or sales strategy plan PPT, you may be interested in one of WbD’s services called Sales Playbook Design.

WbD’s Sales Playbook Design service can help you prepare to execute key moments in the sales process with consistency and precision by using a customized sales playbook. A sales playbook provides your sales team with a step-by-step guide on how to remain customer-centric at pivotal points in the customer buying journey. WbD’s sales playbooks include customized blueprints that visualize key moments in the sales process, clear entry and exit criteria for each stage, and best practices recommendations related to how to implement the playbook into your sales team’s current workflow.

The goal is to give you a sales process that 1) sales representatives will actually follow, 2) includes detailed directions that drive consistency throughout the process, and 3) is easy to measure and abide by. Winning by Design aims to achieve this with a four-step action plan that includes gathering data, defining the process, validating the process, and implementing the process. Continue reading to learn more about how Winning by Design could help you achieve sustainable growth in recurring revenue.

Strategies to Increase Sales

What are 4 general ways to increase sales? Many effective strategies to increase sales take how you organize your sales team into account. B2B sales representatives were once viewed as independent contributors, but in recent times, the way that a sales team is built has changed. Today, there is an emphasis on separating sales representatives into units that work together to increase sales. Examples of unique ways to increase sales include creating specialized roles to develop one’s sales team, creating sales PODs, scaling revenue growth with PODs, and building sales teams with POD recruiting.

When it comes to how to increase sales of services, many of which are becoming subscription-based, there is a growing need to not only focus on closing, but on enabling sales teams to build recurring revenue throughout the sales cycle. This often requires the organization of specific skills in ways that can increase sales and maximize the effectiveness of each stage of the process. As was mentioned above, one way this can be done is by creating specialized roles to develop your sales team.

There are 5 ways to increase sales volume by using this strategy, which is by grouping specialized sales team members across the bowtie model in the following manner:

  • Market Development Representative (MDR) and Sales Development Representative (SDR)
  • Account Executive (AE)
  • Onboarder (ONB)
  • Customer Success Manager (CSM)
  • Account Manager (AM) and Account Development Representative (ADR)

These groupings allow sales representatives to focus on mastering the skills required to support the customer at a specific stage rather than every stage. As a result, these roles have the potential to increase the velocity of the customer buying process. From this point, different combinations of these groups can be made to create PODs which can accommodate the effects of the increased volume and shorter sales cycles that are part of the high velocity SaaS environment.

Sales Strategy Presentation

With all of this information about SaaS sales strategies in mind, you may be ready to begin crafting your updated sales strategy presentation. To make the best sales plan presentation that you possibly can, it may be helpful to jumpstart the process with services geared towards B2B SaaS companies. If you believe you could benefit from something like a sales strategy example or guidance, Winning by Design can assist you with various sales strategy services.

As was highlighted earlier, the way your organization is structured can have a major impact on the success of any sales strategy you pursue. This is the reason why a typical sales strategy presentation PDF may often include details about how to structure your sales team. With WbD’s Org / Role / KPI Design service, you can take steps toward designing your organization for growth, scale, and impact.

WbD’s Org / Role / KPI Design service could be a way for you to begin creating a yearly sales plan presentation PPT that features how a purposeful organization design that flows with your strategy, growth plan, and KPIs can set your team up for scale. The service includes requirements for customer-facing roles based on growth modeling and diagnostic information, definitions of activities and key metrics for each customer-facing Revenue role, and guidance regarding how to measure activities and their expected impact at both the individual contributor and team levels.

These features may be able to provide you with not only a plan for your organization that scales, but comfort that your team will be tracking the KPIs the matter most and best practices related to team size, role definition, and responsibility matrices based on peer benchmarks. Winning by Design aims to deliver these results in three steps: identifying areas of impact, defining roles, and designating or assigning metrics.

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