Sales Representative Training

It’s a scenario that plays out more and more often these days: a B2B company spends thousands of dollars to recruit the best candidate for an account executive position, then thousands more on onboarding and sales representative training. But within a few months, that account executive has already left the company. According to a recent report, more than a third of new sales team members will leave a company before they’ve reached the six-month mark.

According to research published in Forbes, the problem is that the onboarding and training these new hires receive doesn’t prepare them for the job. In today’s market, most sales reps are working remotely all or most of the time. But much of the instruction that they are getting doesn’t take this into account. About half of sales reps say the reason they left their last job was poor onboarding and training.

The solution is upgrading your onboarding and training so that it reflects the way that B2B companies connect with customers. Winning by Design, the leader in transforming and scaling recurring revenue organizations, offers some of the best sales training programs in the industry. Backed by over a decade of experience, our online sales courses with certificates prepare your team for remote sales.

Charae Harrison, Senior Mid-Market Account Manager for Levelset, said that training from Winning by Design was a “homerun” for her and her team. The instructors even tailored the classes to the types of customers her company deals with most often. “My old way of doing things is out the door,” she said. “Winning by Design is changing how I approach customer conversations, deals, and selling.”

This modern approach to sales is why Winning by Design has been recognized as a standout in the field. Training Industry, the leading research and information resource for corporate learning leaders, named Winning by Design one of the top sales training programs of 2022. We have earned more than 600 five-star reviews on G2 and have scored high marks in the following categories: Sales Training, Customer Success Training, Sales Consulting, Account Based Marketing Consulting, and Revenue Operations Services. That’s why when B2B companies need the best online sales course, they turn to Winning by Design.

Sales Training Courses for Beginners

These days, many people applying for entry-level sales jobs have little or no previous experience. Because of this, sales training courses for beginners are more important than ever. According to a recent report, sales training programs can improve the performance of each account rep by an average of 20%. 

Take a look at Springboard, an online learning platform preparing students for in-demand careers. The company designed a 12-week course for those looking to get into sales at tech companies. It covers the direct sales training topics most needed today. “To design the course, we listened closely to tech companies that are looking to build their sales teams,” said Kelvin Tse, General Manager at Springboard. “We’re in a great position to match graduates with companies that are ready to hire students right out of the program.”

Springboard partnered with Winning by Design to help design these online sales training courses. “We help sales professionals master the skills needed to make an impact for their customers,” said Dan Smith, Chief Learning Officer at Winning by Design. “In partnership with Springboard, we’re training those who are launching a career in tech sales with the skills they need to be successful on day one of their new roles. By completing our course, reps will be empowered to continuously build and grow their skill sets.”

Winning by Design was the right choice for Springboard because of its years of experience designing courses for a variety of B2B organizations, from startups to Fortune 500 companies. We offer excellent sales training courses that let members of your team share real-life customer experiences, along with private classes with custom-build curriculums based on your company’s sales strategy. In addition, there’s coaching to reinforce what your staff learned in the training courses. If you’re looking for a sales training manual template, Winning by Design can help you design a playbook that can make sure your entire team is working together.

Many companies looking for short-term courses in sales and marketing for their sales reps have turned to Winning by Design. More than 600 of the tech industry’s leading companies have trained their revenue teams with Winning by Design, including Adobe, DocuSign, and Uber Eats. McKenna Farrar, Mid-Market Sales Manager at Asana, said that Winning by Design has been indispensable for her team. “We’ve worked with Winning by Design over the past several years to train the various customer facing teams at Asana,” she said. “This was my third time going through the sales training and I can confidently say that I’ve picked up on something new or developed a skill further each time through. The Winning by Design training helps to standardize our selling methodology across a global sales organization while providing new hires with a clear framework to ramp up quickly and be successful in a new role.”

Sales Training Topics

Simply put, Winning by Design helps recurring revenue teams achieve sustainable growth. With our long list of sales topics, companies can give their reps the skills needed for their roles, whether they’re in sales, marketing, or customer success. For newly hired members of your team, we have internal onboarding so that you can ramp up your sales quickly and efficiently. These sessions can be adapted to reflect your company’s go-to-market strategy.

We offer a wide range of courses in the B2B sales training topics required by today’s recurring revenues. Part of our industry-recognized Revenue Academy, open courses like Prospecting for Impact and Customer Success for Impact provide your team with the basics every sales professional needs. They can easily level up into more advanced courses like Selling into Enterprise Accounts. Frontline managers also need to be trained in the same techniques,  so we also offer courses like Managing for Impact and Managing for Leadership. We back up all these sales training topics with our best-in-class certification. 

Shahan Noorani, Territory Account Manager at Uber, said that Winning by Design helped him understand more about the customer journey. “I cannot recommend Winning by Design enough because it really helped open my eyes to what I am doing well in my role today, but, more importantly, where my areas of improvement are,” he said. “Even the little things make the biggest difference, and I was able to capture that information through this course. I just wish I could have had access to this course sooner in order to start implementing these strategies sooner and reap the benefits in my customer conversations.” 

Winning by Design’s wide range of courses cover the top sales training topics that sales professionals need to succeed. And because we’re always adding new classes based on the needs of our clients, we are the place to go for the most requested sales training topics of 2022.

Sales Training Examples

Are you looking for ways to motivate your sales team? If you’re searching online for topics like “11 sales training examples” or “50 activities for sales training,” you’re probably finding that your account executives are not quite reaching their goals. That’s a common problem. Selling in today’s rapidly changing environment can be a challenge. More than ever, it takes training to improve your team’s performance.

Whether you’re looking for examples of sales activities or sales exercises for groups, Winning by Design works with you to accomplish your goals. Ksenya Ruban, Regional Vice President of Business Operations at F5 Network, said that Winning by Design partnered with her company to design a new sales function. She said it “delivered on all our expectations.”

 “Winning by Design is in the business of elevating the sales profession to the next level — and doing this with more class and less hype,” she said. “Grounded in a scientific approach to sales, they tackle advanced topics in SaaS around operations, go-to-market strategy, and enablement, with a view toward a holistic and integrated framework that incorporates many sales methodologies to deliver results.”

Sales Training Methods

When you’re choosing from among the best sales training companies, you’ll probably have a lot of questions. What sales training methods work best for a business like yours? Are there innovative sales training techniques that your competitors are using? And what is the best sales training model in your industry?

There’s not a one-size-fits-all answer to these questions. What works best for your closest competitor might not work for you. So don’t pick a training company that approaches all of its clients in the same way. You deserve training that is tailored to your own needs, which is what Winning by Design offers.
Sheila Haff-Bradley, Senior Director of Global Sales Operations and Enablement at Aerospike, said that Winning by Design offered much more than other sales training companies. Instead of just focusing on the sales department, it was able to align the entire revenue team. “We needed our customer journey to be refined, aligned, documented, and training to be provided,” she said. “Winning by Design launched a transformative program changing the conversations between sales, marketing, customer success and ultimately our customer.”

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