Learn About a Wide Range of Sales Training Topics

Give your entire sales teams access to the industry’s most highly rated training and coaching programs that cover a vast range of sales training topics geared to drive recurring revenue.

Processes for all revenue teams

Achieve sustainable growth, with consistent process design and training applied across the entire Revenue team

Live, interactive training led by experts

Give your reps the fundamental skills needed for their roles – whether AE, SDR, CSM, or Manager

Trusted by 600+ SaaS companies

We help recurring revenue teams achieve sustainable growth. Our scientific models and frameworks are used by high-growth Scale-Ups, startups, and Fortune 500 companies

Our Process

In a modern recurring revenue business, it is impossible to scale without treating growth as a science. We apply proven frameworks and expose the math that underpins each step of the customer journey.


Uncover gaps and opportunities to optimize recurring revenue growth

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Apply a universal methodology and process across your entire customer journey


Activate through defined processes and playbooks, implemented directly into your workflow

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Arm your reps with the core skills for success, with a common language to unify as one GTM team

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Provide your team with ongoing development to make change stick, gauge progress, and reach your goals

In their words

We’re proud of the company we keep. More than 600 clients around the world and counting.

Kim Ventura-Perkins 1st
Senior Manager, Sales Enablement | DocuSign
1d Edited

How do you get a 2.5k+ field organization of sellers to speak the same language?

You partner with one of the best in the business, Winning by Design, to deploy a singular sales methodology to better equip our teams.

Over the last 3 months, a small group of Sales Enablement leaders had the opportunity to learn a SaaS-focused sales methodology and how to deploy globally.

I am confident that through this methodology, we will be able to level up as a sales organization and better drive #IMPACT with our clients.

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Niko Thielsch 1st
VP Sales & CS | Alasco
1d Edited

A few weeks ago we joined forces with Winning by Design. We started a 360 approach to level up everything from sales org, to processes, tool stack and of course our GTM market approach. (why? well spoiler #BANT, #MEDDIC all nice but not state of the art because they are #seller-centric and not #customer-centric. They all have their importance but falling short covering the entire funnel from prospecting, closing/winning to onboarding and LTV -> that is why we adopt the #SPICED framework).

For me as a Rep (long time ago) and as Revenue Leader, the SPICED framework was and is a game changer. The impact on GTM, the operational level, the business model and the underlying data required makes it unbeatable for me.

In the following week, all our Reps will go through the best in class sales and customer success training covering the entire sales funnel, skills, mindset and coaching frameworks.
This is a massive investment into our company’s future and primarily in our current talent to develop sales & customer success ⭐️ superstars ⭐️

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Richard McGuinness 1st
VP of Sales EMEA | ClickUp
1d Edited

I recently completed the ‘Mastership in Revenue Architecture’ course and can’t begin to tell you how useful it has been. As a revenue professional, understanding the baseline models of the revenue machine is crucial for success, and too often we spend our time downloading the ‘software’ of sales success without really getting to understand the ‘operating system’ that everything runs on. This is where the Revenue Architecture model kicks in.

This isn’t a course on ‘how to sell’ or ‘where to find your ICP’ – this is a course that covers the fundamentals of GTM model design and execution, and I cannot recommend it highly enough. If you have chosen to build a career as a revenue professional, you should consider this course an update to your core OS.

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David Collett 1st
EMEA Referral Partner Manager | Catapult
1d Edited

The most advanced and complete SaaS sales / GTM framework (and training) I’ve ever come across. PERIOD!

I’ve consumed all the most famous sales methods you can think of. But it always felt like the picture was incomplete and something was missing. That was until I discovered WbD and their unique YouTube videos. It literally blew me away and change my view on SaaS sales methodology. Forget about tricks to “close the deal” and wing it like the pro…If like me you’ve been longing for a sales training framework that breathe data, can reconcile all other methods you’ve learned about, put processes and models first, then your search is over.

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Ethan Gustav 1st
VP of Revenue, North America and Global Accounts | Infobip
1d Edited

To be clear, the team at WbD that we partnered with were incredible. So skilled, professional, collaborative, empathetic, and appropriately flexible and prescriptive to our acute needs.

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Rachel Phipps 1st
Director of Customer Success, EMEA | SmartRecruiters
1d Edited

Rather than simply sign off, I want to say I’m DELIGHTED with the output we have now…Overall, I’m blown away by the work that has gone into this. This significantly supports us to raise the bar and deliver a notably higher standard of CS. This WILL become what we live and breathe within CS, and I know the team will embrace the content, structure and guidance it provides.

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Rich Taylor 1st
VP of Operations and Chief of Staff | Qualio
1d Edited

The expert team from Winning by Design dove deep into our go-to-market teams, processes and data to uncover some critical growth levers for our business. Not only are these insights and action plans essential for our next stage of growth, but they are also helping to get everyone on the same page! Would I recommend Winning by Design to fellow B2B SaaS Growth Leaders – absolutely!

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Kevin Lord 1st
Head of Practice Sales | FreeAgent
4d Edited

Using SPICED is a firm favourite of mine!

The Winning by Design methodology is what we have implemented successfully at FreeAgent the past 3 or 4 years.

Simple sales framework to help with your conversations keeps you consistent and, more importantly, in control of what is being said!

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Koen Stam 1st
Head of Benelux | Personio
1d Edited

Winning by Design is deep to my heart. Have had the pleasure implementing WBD sales fundamentals in 2017.

Can very very very much recommend Roelof Hengst, Dan Smith, Maria Abad Baides, and their free great content and blueprints on their website.

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Kevin McCombie 1st
Depot Support Engineer | TransPennine Express
1d Edited

They have a very easy-to-use learning system and blueprints you can download to help with learning. They conducted live sessions, which were very interactive; the instructor worked with all members of the course and showed a very high level of professionalism and, to top it off, had great energy.

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Megan Wagstaff 1st
Sales Development Manager | The Arbinger Institute
1d Edited

After our first class of Prospecting with Intent with Winning by Design I’m excited to rework emails in our sequences.

The “RRR” Framework has helped us realize we need to be better at providing value for our clients in our emails. I’m pumped to see what this will do for our SDR team! If you are an SDR leader or an SDR I recommend learning about “RRR”- Relevance, Reward, and Request.

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Hugo Roget 1st
Business Development Executive UK | Ryte
1d Edited

Thank you to Winning by Design for providing such a great course. Our Trainer Antoine Mandy is really next level!

I highly recommend any sales team to go through this training, it really brings up the level of professionalism we give our prospects during meetings and ultimately helps us deliver better value to our customers.

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Felix Beccar 1st
1d Edited

The amazing team at Winning by Design has very powerful frameworks and examples, a lot of free content on Youtube too

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Natalia Ardila Mejia 1st
Chief Experience Officer | Kriptos
1d Edited

Helpful and great methodology to learn. What I liked best was the impact of the storytelling “hero story”, spiced framework, and the importance of the 1st value and full value.

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Charae Harrison 2nd
Senior Mid Market Account Manager | Levelset
1d Edited

Wbd is changing the way I approach selling! I love how simple it was to understand. I’m a visual learner and I feel like the homework and training was a home run for me. Our instructor even tailored the training to our specific type of sale!

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Alee Hess 2nd
Senior Mid-Market Expansion Account Manager | Levelset
1d Edited

The trainers are incredible, as well as the platform itself. The first thing they teach you is how people learn — then they show you how we’ll utilize that knowledge to make our time training together more impactful.

Their process exposes you to the information multiple times and in various ways (read, watch, talk it out). The collateral provided is helpful to reference back to as well. Trainers are personable and make the courses more enjoyable.

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Walter Brown 1st
Sr. Account Executive | ThoughtTrace
1d Edited

Excellent sales courses. I like the suggested real-scenario application of this which was highlighted in the pre-work videos. The upside of using it is that it gives you a proven plan of attack.

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Jason Seale 1st
Director of Client Support Services | Central 1
1d Edited

Very knowledgeable and engaging presenters help bring the materials alive, allowing the lesson to resonate better.

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Mike Buccialia 1st
Fractional Sales Leader
1d Edited

Like most things these days, a lot of that has become data-driven, and in my opinion Jacco van der Kooij and the team at Winning by Design have a lock on what metrics you need to inform your strategy and drive growth.

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Sales Representative Training

It’s a scenario that plays out more and more often these days: a B2B company spends thousands of dollars to recruit the best candidate for an account executive position, then thousands more on onboarding and sales representative training. But within a few months, that account executive has already left the company. According to a recent report, more than a third of new sales team members will leave a company before they’ve reached the six-month mark.

According to research published in Forbes, the problem is that the onboarding and training these new hires receive doesn’t prepare them for the job. In today’s market, most sales reps are working remotely all or most of the time. But much of the instruction that they are getting doesn’t take this into account. About half of sales reps say the reason they left their last job was poor onboarding and training.

The solution is upgrading your onboarding and training so that it reflects the way that B2B companies connect with customers. Winning by Design, the leader in transforming and scaling recurring revenue organizations, offers some of the best sales training programs in the industry. Backed by over a decade of experience, our online sales courses with certificates prepare your team for remote sales.

Charae Harrison, Senior Mid-Market Account Manager for Levelset, said that training from Winning by Design was a “homerun” for her and her team. The instructors even tailored the classes to the types of customers her company deals with most often. “My old way of doing things is out the door,” she said. “Winning by Design is changing how I approach customer conversations, deals, and selling.”

This modern approach to sales is why Winning by Design has been recognized as a standout in the field. Training Industry, the leading research and information resource for corporate learning leaders, named Winning by Design one of the top sales training programs of 2022. We have earned more than 600 five-star reviews on G2 and have scored high marks in the following categories: Sales Training, Customer Success Training, Sales Consulting, Account Based Marketing Consulting, and Revenue Operations Services. That’s why when B2B companies need the best online sales course, they turn to Winning by Design.

Sales Training Courses for Beginners

These days, many people applying for entry-level sales jobs have little or no previous experience. Because of this, sales training courses for beginners are more important than ever. According to a recent report, sales training programs can improve the performance of each account rep by an average of 20%. 

Take a look at Springboard, an online learning platform preparing students for in-demand careers. The company designed a 12-week course for those looking to get into sales at tech companies. It covers the direct sales training topics most needed today. “To design the course, we listened closely to tech companies that are looking to build their sales teams,” said Kelvin Tse, General Manager at Springboard. “We’re in a great position to match graduates with companies that are ready to hire students right out of the program.”

Springboard partnered with Winning by Design to help design these online sales training courses. “We help sales professionals master the skills needed to make an impact for their customers,” said Dan Smith, Chief Learning Officer at Winning by Design. “In partnership with Springboard, we’re training those who are launching a career in tech sales with the skills they need to be successful on day one of their new roles. By completing our course, reps will be empowered to continuously build and grow their skill sets.”

Winning by Design was the right choice for Springboard because of its years of experience designing courses for a variety of B2B organizations, from startups to Fortune 500 companies. We offer excellent sales training courses that let members of your team share real-life customer experiences, along with private classes with custom-build curriculums based on your company’s sales strategy. In addition, there’s coaching to reinforce what your staff learned in the training courses. If you’re looking for a sales training manual template, Winning by Design can help you design a playbook that can make sure your entire team is working together.

Many companies looking for short-term courses in sales and marketing for their sales reps have turned to Winning by Design. More than 600 of the tech industry’s leading companies have trained their revenue teams with Winning by Design, including Adobe, DocuSign, and Uber Eats. McKenna Farrar, Mid-Market Sales Manager at Asana, said that Winning by Design has been indispensable for her team. “We’ve worked with Winning by Design over the past several years to train the various customer facing teams at Asana,” she said. “This was my third time going through the sales training and I can confidently say that I’ve picked up on something new or developed a skill further each time through. The Winning by Design training helps to standardize our selling methodology across a global sales organization while providing new hires with a clear framework to ramp up quickly and be successful in a new role.”

Sales Training Topics

Simply put, Winning by Design helps recurring revenue teams achieve sustainable growth. With our long list of sales topics, companies can give their reps the skills needed for their roles, whether they’re in sales, marketing, or customer success. For newly hired members of your team, we have internal onboarding so that you can ramp up your sales quickly and efficiently. These sessions can be adapted to reflect your company’s go-to-market strategy.

We offer a wide range of courses in the B2B sales training topics required by today’s recurring revenues. Part of our industry-recognized Revenue Academy, open courses like Prospecting for Impact and Customer Success for Impact provide your team with the basics every sales professional needs. They can easily level up into more advanced courses like Selling into Enterprise Accounts. Frontline managers also need to be trained in the same techniques,  so we also offer courses like Managing for Impact and Managing for Leadership. We back up all these sales training topics with our best-in-class certification. 

Shahan Noorani, Territory Account Manager at Uber, said that Winning by Design helped him understand more about the customer journey. “I cannot recommend Winning by Design enough because it really helped open my eyes to what I am doing well in my role today, but, more importantly, where my areas of improvement are,” he said. “Even the little things make the biggest difference, and I was able to capture that information through this course. I just wish I could have had access to this course sooner in order to start implementing these strategies sooner and reap the benefits in my customer conversations.” 

Winning by Design’s wide range of courses cover the top sales training topics that sales professionals need to succeed. And because we’re always adding new classes based on the needs of our clients, we are the place to go for the most requested sales training topics of 2022.

Sales Training Examples

Are you looking for ways to motivate your sales team? If you’re searching online for topics like “11 sales training examples” or “50 activities for sales training,” you’re probably finding that your account executives are not quite reaching their goals. That’s a common problem. Selling in today’s rapidly changing environment can be a challenge. More than ever, it takes training to improve your team’s performance.

Whether you’re looking for examples of sales activities or sales exercises for groups, Winning by Design works with you to accomplish your goals. Ksenya Ruban, Regional Vice President of Business Operations at F5 Network, said that Winning by Design partnered with her company to design a new sales function. She said it “delivered on all our expectations.”

 “Winning by Design is in the business of elevating the sales profession to the next level — and doing this with more class and less hype,” she said. “Grounded in a scientific approach to sales, they tackle advanced topics in SaaS around operations, go-to-market strategy, and enablement, with a view toward a holistic and integrated framework that incorporates many sales methodologies to deliver results.”

Sales Training Methods

When you’re choosing from among the best sales training companies, you’ll probably have a lot of questions. What sales training methods work best for a business like yours? Are there innovative sales training techniques that your competitors are using? And what is the best sales training model in your industry?

There’s not a one-size-fits-all answer to these questions. What works best for your closest competitor might not work for you. So don’t pick a training company that approaches all of its clients in the same way. You deserve training that is tailored to your own needs, which is what Winning by Design offers.
Sheila Haff-Bradley, Senior Director of Global Sales Operations and Enablement at Aerospike, said that Winning by Design offered much more than other sales training companies. Instead of just focusing on the sales department, it was able to align the entire revenue team. “We needed our customer journey to be refined, aligned, documented, and training to be provided,” she said. “Winning by Design launched a transformative program changing the conversations between sales, marketing, customer success and ultimately our customer.”

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