Sales Training Topics

Every member of your sales team, from the new hire who’s just learning how to close a deal to your most senior level rep who’s constantly exceeding their sales goals, can benefit from a training program. But they don’t necessarily need the same types of training. Your less experienced staffers need a foundation that they can build on, while your experienced executives benefit most from training that helps them build on their success. And managers need training that helps them take their team members to the next level. When it comes to sales training topics, one size definitely doesn’t fit all.

Winning by Design, the leader in accelerating and optimizing recurring revenue for B2B organizations, has one of the industry’s most highly rated training and coaching programs geared toward all of your go-to-market teams. We’re especially proud of our courses covering a wide range of direct sale training topics. We offer role-based training certifications across the entire GTM team, including Sales, Sales Development, Business Development, Customer Success, and Revenue Management. Your team will learn the fundamental skills needed for their roles, whether they’re Account Executive, Sales Development Representatives, Customer Success Managers, or Sales Managers.

At Winning by Design, our hands-on training approach is paired with best-in-class frameworks developed by our own highly experienced sales leaders. We help you increase your team’s performance and unify them around a common language. Our list of sales topics is expanded each year to include innovative courses focused on augmenting management skills, prioritizing customer success, and mastering the recurring revenue model. Your team can participate in live, trainer-led sessions featuring some of the most experienced trainers in the business, complemented by our learning management platform. They will have access to all of our helpful blueprints and library of videos that delve deep into a wide range of topics on sales and marketing. At the end of each course, they receive a certification in the topic.

These aren’t the dry training courses offered elsewhere. In fact, our clients often refer us to colleagues because our fun sales meeting topics keep them interested and engaged. Our leaders aren’t just reading from a script, they’re offering advice from their own experience in the industry. They encourage participants to do the same, and to bring in real-life challenges that they happen to be facing at the moment and discuss strategies for solving them. Whether your team members are signing up for beginner or advanced sales meeting topics, they will leave feeling excited and energized.

Top Sales Training Topics

The explosion of Software as a Service (SaaS) has changed the way that we approach sales. With SaaS, 72% to 93% of the lifetime value that we get from a customer happens after the initial deal. Because of the growth of the recurring revenue model, we have to completely rethink the customer buying process. That’s why Winning by Design offers an array of courses on all the top sales training topics that are integral for building a successful SaaS sales team. Drawing on a strategy that’s proven to get results,  our sales training topics cover everything from prospecting for leads to putting together a plan for measurable and sustainable growth. And because our methodology applies to all parts of the funnel, all your teams from Business Development to Customer Success speak the same language.

Don’t take our word for it. More than 600 companies — from bootstrapping startups to well established Fortune 500 corporations — train their revenue teams with Winning by Design’s top-rated sales training ideas. Winning by Design has earned more than 500 five-star reviews on G2 and is ranked among the best in the following categories: Sales Training, Sales Consulting, Customer Success Training, Account Based Marketing Consulting, and Revenue Operations Services. And our Sales Leadership Training Topics tie everything together by ensuring that Managers are adept at all these practices as well.

Sales Training Topics 2022

If you’re a SaaS business — and these days, almost every company is moving in that direction — you can’t rely on just any sales training. The recurring revenue model uses an entirely different framework, so much of what is taught in the average sales leadership training course doesn’t apply. SaaS differs from traditional sales methodologies because the traditional funnel is turned on its side. Where the funnel used to end with the sale, we add the additional steps necessary to create an ongoing relationship with the customer. Now what used to look like a funnel starts to resemble a bowtie.

If your sales training doesn’t include all your revenue teams, it isn’t focusing on all the sales training topics you need in 2022. Closing the deal used to be the goal for most sales teams, but SaaS has changed all that. Because the majority of revenue today is generated after customers sign on the dotted line, all your teams — Sales, Sales Development, Business Development, and Customer Success — should be following the same methodology. That way, they can effectively deliver the results that your customers need. At Winning by Design, we put it this way: “Recurring revenue is the result of recurring impact.”

Drawing on our years of experience helping sales teams reach their goals, Winning by Design put together one of the industry’s top sales training programs in 2021. There were no existing sales frameworks purpose-built for a recurring revenue model, so we put one together. We developed a sales methodology that incorporates all parts of the sales team. Having a comprehensive strategy is how we became one of the top sales training program names used by companies like Asana, Adobe, and Hewlett Packard. For the coming year, we’ve updated our current courses and added new ones. That’s how we’ll continue to be one of the top sales training programs in 2022.

B2B Sales Training Topics

Many software sales training programs offer the same set of courses year after year. They don’t always take into account the changes that SaaS continues to bring to sales. That means that your sales team isn’t getting the latest information about the recurring revenue model. At Winning by Design, we are constantly updating our offerings to reflect what our clients tell us are their most pressing needs. We continue to lead courses geared toward Sales, Sales Development, Business Development, and Customer Success, but we have added others for managers and executives looking to hone their skills. They are all based on the methodology we created for the recurring revenue model, so there’s a common language across your revenue teams.

When you’re choosing from the many online sales training programs, you want to go with a company that has experience in a digital environment. When a B2B sales academy has simply adapted its in-person training sessions, it shows. Presentations tend to be one-sided, with little or no input from participants. It’s no wonder that many of them tune out after a while. That’s not the case at Winning by Design, which has offered online courses for more than a decade. Training sessions have a lot of back and forth, with participants providing a lot of real-life examples from their own companies. They go back to the office feeling excited about incorporating what they’ve learned. That’s why our B2B trainings are among the most highly rated in the industry.

Winning by Design’s B2B sales program is part of our award-winning Revenue Academy, which offers interactive training sessions, engaging instructors, best-in-class frameworks, and detailed blueprints for every step along the sales journey. What makes Winning by Design unique is that our participants don’t forget about us after the last class. They return to consult our research about topics like recurring revenue growth trends, pour over our blueprints about best practices, and sign up for other courses to continue their personal and professional growth. That’s why companies looking for the best inside sales training programs turn to us.

Our B2B sales training topics include something for all members of your GTM team. Among the new or updated courses currently offered through Revenue Academy is Customer Success for Impact, which gives you strategies for transforming Customer Service from a cost center to a key revenue driver for your business. Managing for Leadership focuses on how to apply key metrics, skills development, coaching cadences, and call scorecards to empower teams and drive sales. And Revenue Architecture explains the principles of recurring revenue and how to apply them to your business.

Training Topics for Sales Managers

Few frontline managers have been trained in what makes an effective leader. The qualities that make for a successful account executive aren’t necessarily the same one required for managers. That means many people promoted to management positions don’t start out with the skills they need to bring out the best in their teams. There are plenty of classes available, but training topics for sales teams usually don’t cover sales management topics.

That’s why Winning by Design’s training topics for sales managers are so integral for companies looking to build the skills of their management team. Managing for Impact is a great option for newly promoted sales managers, as well as account executives and customer service reps looking to move into a management role. It includes how to build the leadership skills that motivate members of your team, including how to have candid conversations with team members and constructive one-on-one meetings. Managing for Leadership takes the skills you have already learned to another level. It helps you understand which metrics are most important to track and how to use the data you collect to take your team to where they need to be. It also guides you on how to create a weekly, monthly, and quarterly coaching cadence to make sure your team masters their own skills.

Related Articles

• Best Sales Training Companies
• Sales Team Training
• B2B Sales Strategy
• B2B Sales Training
• Sales Enablement Training