Learn About a Wide Range of Sales Training Topics

Give your entire sales teams access to the industry’s most highly rated training and coaching programs that cover a vast range of sales training topics geared to drive recurring revenue.

Processes for all revenue teams

Achieve sustainable growth, with consistent process design and training applied across the entire Revenue team

Live, interactive training led by experts

Give your reps the fundamental skills needed for their roles – whether AE, SDR, CSM, or Manager

Trusted by 600+ SaaS companies

We help recurring revenue teams achieve sustainable growth. Our scientific models and frameworks are used by high-growth Scale-Ups, startups, and Fortune 500 companies

Our Process

In a modern recurring revenue business, it is impossible to scale without treating growth as a science. We apply proven frameworks and expose the math that underpins each step of the customer journey.


Uncover gaps and opportunities to optimize recurring revenue growth

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Apply a universal methodology and process across your entire customer journey


Activate through defined processes and playbooks, implemented directly into your workflow

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Arm your reps with the core skills for success, with a common language to unify as one GTM team

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Provide your team with ongoing development to make change stick, gauge progress, and reach your goals

In their words

We’re proud of the company we keep. More than 600 clients around the world and counting.

Kim Ventura-Perkins 1st
Senior Manager, Sales Enablement | DocuSign
1d Edited

How do you get a 2.5k+ field organization of sellers to speak the same language?

You partner with one of the best in the business, Winning by Design, to deploy a singular sales methodology to better equip our teams.

Over the last 3 months, a small group of Sales Enablement leaders had the opportunity to learn a SaaS-focused sales methodology and how to deploy globally.

I am confident that through this methodology, we will be able to level up as a sales organization and better drive #IMPACT with our clients.

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Niko Thielsch 1st
VP Sales & CS | Alasco
1d Edited

A few weeks ago we joined forces with Winning by Design. We started a 360 approach to level up everything from sales org, to processes, tool stack and of course our GTM market approach. (why? well spoiler #BANT, #MEDDIC all nice but not state of the art because they are #seller-centric and not #customer-centric. They all have their importance but falling short covering the entire funnel from prospecting, closing/winning to onboarding and LTV -> that is why we adopt the #SPICED framework).

For me as a Rep (long time ago) and as Revenue Leader, the SPICED framework was and is a game changer. The impact on GTM, the operational level, the business model and the underlying data required makes it unbeatable for me.

In the following week, all our Reps will go through the best in class sales and customer success training covering the entire sales funnel, skills, mindset and coaching frameworks.
This is a massive investment into our company’s future and primarily in our current talent to develop sales & customer success ⭐️ superstars ⭐️

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Richard McGuinness 1st
VP of Sales EMEA | ClickUp
1d Edited

I recently completed the ‘Mastership in Revenue Architecture’ course and can’t begin to tell you how useful it has been. As a revenue professional, understanding the baseline models of the revenue machine is crucial for success, and too often we spend our time downloading the ‘software’ of sales success without really getting to understand the ‘operating system’ that everything runs on. This is where the Revenue Architecture model kicks in.

This isn’t a course on ‘how to sell’ or ‘where to find your ICP’ – this is a course that covers the fundamentals of GTM model design and execution, and I cannot recommend it highly enough. If you have chosen to build a career as a revenue professional, you should consider this course an update to your core OS.

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David Collett 1st
EMEA Referral Partner Manager | Catapult
1d Edited

The most advanced and complete SaaS sales / GTM framework (and training) I’ve ever come across. PERIOD!

I’ve consumed all the most famous sales methods you can think of. But it always felt like the picture was incomplete and something was missing. That was until I discovered WbD and their unique YouTube videos. It literally blew me away and change my view on SaaS sales methodology. Forget about tricks to “close the deal” and wing it like the pro…If like me you’ve been longing for a sales training framework that breathe data, can reconcile all other methods you’ve learned about, put processes and models first, then your search is over.

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Ethan Gustav 1st
VP of Revenue, North America and Global Accounts | Infobip
1d Edited

To be clear, the team at WbD that we partnered with were incredible. So skilled, professional, collaborative, empathetic, and appropriately flexible and prescriptive to our acute needs.

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Rachel Phipps 1st
Director of Customer Success, EMEA | SmartRecruiters
1d Edited

Rather than simply sign off, I want to say I’m DELIGHTED with the output we have now…Overall, I’m blown away by the work that has gone into this. This significantly supports us to raise the bar and deliver a notably higher standard of CS. This WILL become what we live and breathe within CS, and I know the team will embrace the content, structure and guidance it provides.

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Rich Taylor 1st
VP of Operations and Chief of Staff | Qualio
1d Edited

The expert team from Winning by Design dove deep into our go-to-market teams, processes and data to uncover some critical growth levers for our business. Not only are these insights and action plans essential for our next stage of growth, but they are also helping to get everyone on the same page! Would I recommend Winning by Design to fellow B2B SaaS Growth Leaders – absolutely!

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Kevin Lord 1st
Head of Practice Sales | FreeAgent
4d Edited

Using SPICED is a firm favourite of mine!

The Winning by Design methodology is what we have implemented successfully at FreeAgent the past 3 or 4 years.

Simple sales framework to help with your conversations keeps you consistent and, more importantly, in control of what is being said!

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Koen Stam 1st
Head of Benelux | Personio
1d Edited

Winning by Design is deep to my heart. Have had the pleasure implementing WBD sales fundamentals in 2017.

Can very very very much recommend Roelof Hengst, Dan Smith, Maria Abad Baides, and their free great content and blueprints on their website.

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Kevin McCombie 1st
Depot Support Engineer | TransPennine Express
1d Edited

They have a very easy-to-use learning system and blueprints you can download to help with learning. They conducted live sessions, which were very interactive; the instructor worked with all members of the course and showed a very high level of professionalism and, to top it off, had great energy.

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Megan Wagstaff 1st
Sales Development Manager | The Arbinger Institute
1d Edited

After our first class of Prospecting with Intent with Winning by Design I’m excited to rework emails in our sequences.

The “RRR” Framework has helped us realize we need to be better at providing value for our clients in our emails. I’m pumped to see what this will do for our SDR team! If you are an SDR leader or an SDR I recommend learning about “RRR”- Relevance, Reward, and Request.

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Hugo Roget 1st
Business Development Executive UK | Ryte
1d Edited

Thank you to Winning by Design for providing such a great course. Our Trainer Antoine Mandy is really next level!

I highly recommend any sales team to go through this training, it really brings up the level of professionalism we give our prospects during meetings and ultimately helps us deliver better value to our customers.

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Felix Beccar 1st
1d Edited

The amazing team at Winning by Design has very powerful frameworks and examples, a lot of free content on Youtube too

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Natalia Ardila Mejia 1st
Chief Experience Officer | Kriptos
1d Edited

Helpful and great methodology to learn. What I liked best was the impact of the storytelling “hero story”, spiced framework, and the importance of the 1st value and full value.

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Charae Harrison 2nd
Senior Mid Market Account Manager | Levelset
1d Edited

Wbd is changing the way I approach selling! I love how simple it was to understand. I’m a visual learner and I feel like the homework and training was a home run for me. Our instructor even tailored the training to our specific type of sale!

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Alee Hess 2nd
Senior Mid-Market Expansion Account Manager | Levelset
1d Edited

The trainers are incredible, as well as the platform itself. The first thing they teach you is how people learn — then they show you how we’ll utilize that knowledge to make our time training together more impactful.

Their process exposes you to the information multiple times and in various ways (read, watch, talk it out). The collateral provided is helpful to reference back to as well. Trainers are personable and make the courses more enjoyable.

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Walter Brown 1st
Sr. Account Executive | ThoughtTrace
1d Edited

Excellent sales courses. I like the suggested real-scenario application of this which was highlighted in the pre-work videos. The upside of using it is that it gives you a proven plan of attack.

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Jason Seale 1st
Director of Client Support Services | Central 1
1d Edited

Very knowledgeable and engaging presenters help bring the materials alive, allowing the lesson to resonate better.

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Mike Buccialia 1st
Fractional Sales Leader
1d Edited

Like most things these days, a lot of that has become data-driven, and in my opinion Jacco van der Kooij and the team at Winning by Design have a lock on what metrics you need to inform your strategy and drive growth.

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Sales Online Training

Sales online training is meant to progress any sales professional, whether they are a beginner or a seasoned professional looking to upskill. The best courses for sales professionals keep their learners up to date on industry trends while providing information on overall best practices. While many organizations choose to go with online sales training programs for companies, they may actually receive a stronger ROI if they partner with a revenue consulting and training company, such as Winning by Design. 

Winning by Design takes a diagnostic approach to its sales training program. Examples include listening to sales calls and observing written communication between the revenue team and prospective customers. An analysis of qualitative data is also conducted and paired with the customer touchpoint observations to create a holistic view of where the organization currently stands and how improvements can be made. This kind of approach can help break down where customers are being lost in a sales funnel. 

When searching for a sales course online, be sure to examine its scope and its plan for implementation. Utilizing an online sales training program can be helpful in the short run, but if it isn’t implemented with a plan to last or doesn’t mesh holistically with an organization’s overall go-to-market strategy, it may end up as a failed investment. Winning by Design walks clients through every step of the training process and emphasizes the importance of a proper implementation and onboarding process to maximize consistent returns. 

The most effective long-term results from a sales online training program are ones that understand that marketing, sales, and customer success go hand-in-hand. Keeping these departments consistent in their treatment of clients from the prospect phase all the way to legacy can increase ROI and client retention. Of course, the diagnostic process has to begin somewhere. When a product is not selling as anticipated, it can be easy to latch onto the sales representatives and look for fault. Rather than play a blame game, partner with a consultancy and training partner who can dig into the analytical data and observe interactions between the sales team and prospects. Online training isn’t a magical solution, but when implemented properly, it can have a serious impact. This can ultimately lead to a significant shake-up in a GTM strategy and provide more effective long-term results.

Sales Training Courses For Beginners

The best sales training companies understand the relationship between marketing, sales, and client success. Sales courses for beginners should focus on laying down a foundation for ushering a prospect all the way from MQA to a successful client within the customer success department. Employing the use of a sales training course can accomplish this in a number of ways. Some short term courses in sales and marketing offer 100% asynchronous training, where learners can interact with instructor-created content at their own pace. Other sales training courses for beginners prefer to mix synchronous and asynchronous content to help coach and develop their learners. 

Although many companies are offering remote sales training courses, online learning doesn’t have to be isolating. Winning by Design training courses are highly interactive and simple, focusing on powerful key concepts. WbD understands that there is more to a GTM strategy than numbers. The difference between WbD and many other online sales training programs is that WbD balances the numbers with the humans on the team, and by marrying the strengths of both channels, can guide organizations to the best results. Additionally, it is essential that sales representatives are receiving training based on a model that works for their organization. Many out-of-the-box training courses are all based on the same business model or strategy. That doesn’t work for every organization and will ultimately result in a loss of investment when the knowledge gained doesn’t translate to more closed/won deals. Rather than go for a canned solution, WbD personalizes and identifies a model that works for the specific organization being trained. 

It can be tempting to look for a sales training program with the lowest associated costs, especially when trying something new. However, there’s more to choosing a training program than cost. Choosing a training program that also has industry-specific knowledge can make all the difference. Winning by Design has been helping B2B SaaS companies transform their go-to-market strategy since 2012. Finding a sales training solution for beginners that aligns with your business goals and will come alongside your organization as a genuine partner can provide a higher ROI, regardless of the upfront cost of the program.

Online Certification Courses In Sales And Marketing

Certifications can be a great way to showcase learned skills to an outside network. Winning by Design offers several online certification courses in sales and marketing. When you participate in WbD online sales courses with certificates, you receive a combination of live interactive training alongside course guides, instructional videos, and additional resources. WbD courses can host up to 25 learners in the field of study. The best sales and marketing courses also provide an opportunity for networking, which WbD does with its course offerings. The course activities consist of role-playing, breakout sessions, and other activities among live instruction. Course instructors are certified individuals who have experience in the sales and marketing industry. 

WbD offers some of the best online sales courses on the market. However, they also offer certifications in client success, prospecting, frontline management, revenue architecture, and sales process architecture. Certifications are validation for workforces looking to upskill and reskill their employees. While they can help with job seeking, certifications can be a great way to get a team all on the same page, unified under the same strategy, and work towards a common goal.

Courses For Sales And Marketing

Some may say that the best sales and marketing courses are the ones that lead to the highest ROI. WbD was recognized as one of the top sales training programs 2022 had to offer. Sales courses with certificates should offer:

  • Personalized learning with the option to take a totally private course
  • A mixture of instructor-led training and student-led learning
  • A Learning Management System to keep track of coursework
  • Session recordings for all learnings
  • An exam to earn certification
  • The certification should be industry-recognized. 

Open courses by WbD provide all of the above. A private offering of sales courses online with WbD offers additional benefits such as a pre-training kickoff meeting with frontline managers, customized training role-plays with relevant customer stories and personas, post-session manager debrief meetings, as well as enrollment and attendance reporting. Winning by Design has nearly 600 5-star reviews for its training programs on G2. When it comes to online courses for sales and marketing, WbD provides up-to-date industry best practices, hands-on learning, networking opportunities, investment in the growth and development of current employees, and the opportunity of revolutionizing a GTM strategy for the better. 

Placing a revenue operations team (Sales, Marketing, and Client Success all together) in the same certification course can help give your team a common understanding and mutual methodology. When your revenue teams start working in tandem with each other, the potential for revenue growth can skyrocket. B2B SaaS models are often recurring revenue models, which means that the revenue is based on subscriptions or ARR. It simply isn’t enough for B2B SaaS companies to earn new clients through careful prospecting and well-crafted sales pitches. They also need to retain the clients that they already have. In some organizations, it can be jarring for a client to be passed from a sales development representative to an account executive and then to a client success manager, especially if these three people are following different methodologies or are not on the same page when it comes to messaging. By utilizing certification courses for sales and marketing, revenue teams can learn a universal language and standardize opportunities in every phase, from prospect to client.

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