Best in class sales team training

Give your entire GTM the skills and common language they need to succeed in driving recurring revenue

Processes for all revenue teams

Achieve sustainable growth, with consistent process design and training applied across the entire Revenue team

Live, interactive training led by experts

Give your reps the fundamental skills needed for their roles – whether AE, SDR, CSM, or Manager

Trusted by 600+ SaaS companies

We help recurring revenue teams achieve sustainable growth. Our scientific models and frameworks are used by high-growth Scale-Ups, startups, and Fortune 500 companies

Our Process

In a modern recurring revenue business, it is impossible to scale without treating growth as a science. We apply proven frameworks and expose the math that underpins each step of the customer journey.


Uncover gaps and opportunities to optimize recurring revenue growth

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Apply a universal methodology and process across your entire customer journey


Activate through defined processes and playbooks, implemented directly into your workflow

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Arm your reps with the core skills for success, with a common language to unify as one GTM team

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Provide your team with ongoing development to make change stick, gauge progress, and reach your goals

In their words

We’re proud of the company we keep. More than 600 clients around the world and counting.

Kim Ventura-Perkins 1st
Senior Manager, Sales Enablement | DocuSign
1d Edited

How do you get a 2.5k+ field organization of sellers to speak the same language?

You partner with one of the best in the business, Winning by Design, to deploy a singular sales methodology to better equip our teams.

Over the last 3 months, a small group of Sales Enablement leaders had the opportunity to learn a SaaS-focused sales methodology and how to deploy globally.

I am confident that through this methodology, we will be able to level up as a sales organization and better drive #IMPACT with our clients.

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Niko Thielsch 1st
VP Sales & CS | Alasco
1d Edited

A few weeks ago we joined forces with Winning by Design. We started a 360 approach to level up everything from sales org, to processes, tool stack and of course our GTM market approach. (why? well spoiler #BANT, #MEDDIC all nice but not state of the art because they are #seller-centric and not #customer-centric. They all have their importance but falling short covering the entire funnel from prospecting, closing/winning to onboarding and LTV -> that is why we adopt the #SPICED framework).

For me as a Rep (long time ago) and as Revenue Leader, the SPICED framework was and is a game changer. The impact on GTM, the operational level, the business model and the underlying data required makes it unbeatable for me.

In the following week, all our Reps will go through the best in class sales and customer success training covering the entire sales funnel, skills, mindset and coaching frameworks.
This is a massive investment into our company’s future and primarily in our current talent to develop sales & customer success ⭐️ superstars ⭐️

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Richard McGuinness 1st
VP of Sales EMEA | ClickUp
1d Edited

I recently completed the ‘Mastership in Revenue Architecture’ course and can’t begin to tell you how useful it has been. As a revenue professional, understanding the baseline models of the revenue machine is crucial for success, and too often we spend our time downloading the ‘software’ of sales success without really getting to understand the ‘operating system’ that everything runs on. This is where the Revenue Architecture model kicks in.

This isn’t a course on ‘how to sell’ or ‘where to find your ICP’ – this is a course that covers the fundamentals of GTM model design and execution, and I cannot recommend it highly enough. If you have chosen to build a career as a revenue professional, you should consider this course an update to your core OS.

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David Collett 1st
EMEA Referral Partner Manager | Catapult
1d Edited

The most advanced and complete SaaS sales / GTM framework (and training) I’ve ever come across. PERIOD!

I’ve consumed all the most famous sales methods you can think of. But it always felt like the picture was incomplete and something was missing. That was until I discovered WbD and their unique YouTube videos. It literally blew me away and change my view on SaaS sales methodology. Forget about tricks to “close the deal” and wing it like the pro…If like me you’ve been longing for a sales training framework that breathe data, can reconcile all other methods you’ve learned about, put processes and models first, then your search is over.

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Ethan Gustav 1st
VP of Revenue, North America and Global Accounts | Infobip
1d Edited

To be clear, the team at WbD that we partnered with were incredible. So skilled, professional, collaborative, empathetic, and appropriately flexible and prescriptive to our acute needs.

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Rachel Phipps 1st
Director of Customer Success, EMEA | SmartRecruiters
1d Edited

Rather than simply sign off, I want to say I’m DELIGHTED with the output we have now…Overall, I’m blown away by the work that has gone into this. This significantly supports us to raise the bar and deliver a notably higher standard of CS. This WILL become what we live and breathe within CS, and I know the team will embrace the content, structure and guidance it provides.

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Rich Taylor 1st
VP of Operations and Chief of Staff | Qualio
1d Edited

The expert team from Winning by Design dove deep into our go-to-market teams, processes and data to uncover some critical growth levers for our business. Not only are these insights and action plans essential for our next stage of growth, but they are also helping to get everyone on the same page! Would I recommend Winning by Design to fellow B2B SaaS Growth Leaders – absolutely!

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Kevin Lord 1st
Head of Practice Sales | FreeAgent
4d Edited

Using SPICED is a firm favourite of mine!

The Winning by Design methodology is what we have implemented successfully at FreeAgent the past 3 or 4 years.

Simple sales framework to help with your conversations keeps you consistent and, more importantly, in control of what is being said!

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Koen Stam 1st
Head of Benelux | Personio
1d Edited

Winning by Design is deep to my heart. Have had the pleasure implementing WBD sales fundamentals in 2017.

Can very very very much recommend Roelof Hengst, Dan Smith, Maria Abad Baides, and their free great content and blueprints on their website.

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Kevin McCombie 1st
Depot Support Engineer | TransPennine Express
1d Edited

They have a very easy-to-use learning system and blueprints you can download to help with learning. They conducted live sessions, which were very interactive; the instructor worked with all members of the course and showed a very high level of professionalism and, to top it off, had great energy.

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Megan Wagstaff 1st
Sales Development Manager | The Arbinger Institute
1d Edited

After our first class of Prospecting with Intent with Winning by Design I’m excited to rework emails in our sequences.

The “RRR” Framework has helped us realize we need to be better at providing value for our clients in our emails. I’m pumped to see what this will do for our SDR team! If you are an SDR leader or an SDR I recommend learning about “RRR”- Relevance, Reward, and Request.

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Hugo Roget 1st
Business Development Executive UK | Ryte
1d Edited

Thank you to Winning by Design for providing such a great course. Our Trainer Antoine Mandy is really next level!

I highly recommend any sales team to go through this training, it really brings up the level of professionalism we give our prospects during meetings and ultimately helps us deliver better value to our customers.

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Felix Beccar 1st
1d Edited

The amazing team at Winning by Design has very powerful frameworks and examples, a lot of free content on Youtube too

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Natalia Ardila Mejia 1st
Chief Experience Officer | Kriptos
1d Edited

Helpful and great methodology to learn. What I liked best was the impact of the storytelling “hero story”, spiced framework, and the importance of the 1st value and full value.

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Charae Harrison 2nd
Senior Mid Market Account Manager | Levelset
1d Edited

Wbd is changing the way I approach selling! I love how simple it was to understand. I’m a visual learner and I feel like the homework and training was a home run for me. Our instructor even tailored the training to our specific type of sale!

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Alee Hess 2nd
Senior Mid-Market Expansion Account Manager | Levelset
1d Edited

The trainers are incredible, as well as the platform itself. The first thing they teach you is how people learn — then they show you how we’ll utilize that knowledge to make our time training together more impactful.

Their process exposes you to the information multiple times and in various ways (read, watch, talk it out). The collateral provided is helpful to reference back to as well. Trainers are personable and make the courses more enjoyable.

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Walter Brown 1st
Sr. Account Executive | ThoughtTrace
1d Edited

Excellent sales courses. I like the suggested real-scenario application of this which was highlighted in the pre-work videos. The upside of using it is that it gives you a proven plan of attack.

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Jason Seale 1st
Director of Client Support Services | Central 1
1d Edited

Very knowledgeable and engaging presenters help bring the materials alive, allowing the lesson to resonate better.

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Mike Buccialia 1st
Fractional Sales Leader
1d Edited

Like most things these days, a lot of that has become data-driven, and in my opinion Jacco van der Kooij and the team at Winning by Design have a lock on what metrics you need to inform your strategy and drive growth.

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Sales Certification

Sales certification programs equip trainees with the tools and knowledge they need to be successful in sales. There are various types of certification programs, each dealing with different components of sales. For example, marketing and sales certification programs can be helpful for those interested in the marketing side of sales. If you’re interested in selling software, you can pursue SaaS sales certification. Those that want to attain an executive position in sales might consider participating in a certified sales executive certification program. The bottom line is that there are several different types of sales programs, so no matter where and how you want to work in sales, you should be able to find a certification program that meets your needs.

Some programs are geared towards individuals, while others are designed for whole teams. If you’re an individual learner wanting to pursue a personalized learning program, then you should look for a program targeted at individual learners, but if you’re part of a team, then it’s important to find a program that’s equipped to handle multiple learners at once. Many businesses choose to have their sales teams undergo certification programs to better prepare them for success in the increasingly competitive sales landscape.

Winning by Design offers high-quality B2B sales training courses to help recurring revenue (SaaS) sales teams level up their skills, form better connections with their customers, and drive more revenue for their companies. As the trusted partner of over 600 global organizations, Winning by Design is experienced in helping train companies in sales, customer success, marketing, private equity, and revenue enablement. The platform applies a universal language across revenue teams to achieve better alignment and improve the customer experience, codifying practices into processes and systems. This is a great way for businesses to improve sales as a whole.

Sales Courses Online

Participating in sales courses online is a great way to expand your sales knowledge and receive helpful training. There are several types of online certification courses in sales and marketing, so regardless of which aspect(s) of sales you’re most interested in, you can find a training program that’s going to get you one step closer to achieving your ultimate goal. If you’re specifically looking to become certified in a particular skill or area, then you should look for online sales courses with certificates as opposed to those that simply guide learners through a training program without granting some sort of proof of completion at the end.

While finding the best online sales courses is easier said than done, especially considering the number of programs in existence today, it’s important to take the time to do your research to ensure you find the course or program that’s most aligned with your unique business goals. Some programs provide sample lessons or templates so that prospective learners can get a better idea of what’s offered with the program before signing on. This is a great way to get your feet wet and learn a little bit more about what’s offered with each training course.

When looking for the best sales courses online, it can also be helpful to browse user reviews. These can be extremely helpful in helping you decide between programs and determining which ones provide the most value to learners. Winning by Design is a highly-rated sales training platform, receiving top recognition from G2 and Inc. 5000. Winning by Design applies a proven methodology to diagnose, design, activate, train, and coach users to achieve a consistent source of revenue. By partnering with Winning by Design, you can achieve better sales outcomes and equip your teams with the skills they need to up their game.

Sales Certification Online

Sales certification online programs are especially convenient for remote workers or those that are otherwise unable to participate in regular, face-to-face meetings. Online certification courses in sales and marketing provide the same quality of instruction as traditional programs but with the added convenience of remote learning. As such, these certification programs can be the perfect option for those who want to learn at their own pace. They can complete the course material on their own time and in a way that’s most convenient to them. 

If you’re a beginner, it can be most helpful to search for sales training courses for beginners. These are specifically designed for those who are new to the sales process and carefully guide learners through the material, showing them how to apply concepts to real-world scenarios and showing them how to find the resources they need. Some sales management courses even put learners in direct contact with course instructors so that, even though they’re not meeting in person, they can get access to support when they need it. In this way, they enjoy the benefits of remote learning while still maintaining a line of communication with instructors.

The best sales and marketing courses are flexible, allowing learners to access the material whenever is most convenient for them. Rather than being tied to specific meeting dates and times, trainees can pull up the learning platform whenever they choose and move through the course material at their own pace. If you’re participating in a software sales certification program, for instance, you might choose to complete one module a week, completing tasks after work each day. This flexibility is part of the reason why so many learners are turning to online sales training courses for certification.

Best Sales Certification

When looking for the best sales certification program, there are a number of things you should consider. First, how much does the program cost? Does it fit within your organization’s budget? How long will it take learners to get through the course material? Can they access it online? You should also think about the type of sales certification program you want to participate in. For example, if you’re looking to become a certified professional salesperson (CPSP), you should try to find a program that offers certification for this type of role. Likewise, if you’re hoping to become a leader in sales, you can look for a program designed for those taking on leadership roles.

Ultimately, there is no right or wrong answer as to the best sales certification program, as different businesses have different needs. Some programs may be better suited to small organizations, while others are capable of serving large enterprises, guiding multiple learners through the training process at once. This is why it’s important to thoroughly assess your options to ensure that you choose the program that’s best for your team. Finding the best certification program is key to achieving success in sales.

B2B Sales Certification

Completing a B2B sales certification program is one of the best ways to expand your sales knowledge and demonstrate your understanding of the B2B sales process. There are many different B2B training programs you can participate in, so you should research your options to determine the best course or program for your particular business. By completing a B2B sales training course, you will be better equipped to handle whatever sales-related challenges come your way, ultimately helping to grow your business. B2B certification programs can be extremely helpful when embarking on your sales journey.

By gaining a B2B sales certificate, you also demonstrate to potential employers that you are well-versed in the art of sales. It proves to them that you have completed the necessary training to succeed in sales and beyond. For this reason, more and more people are choosing to participate in B2B sales certification programs, earning certificates and cementing critical knowledge that can be useful both in the short and long term. Learners can also engage with peers and instructors, and this type of collaboration is a great way to learn more about the topic at hand and practice utilizing key concepts in real-world scenarios. 

Winning by Design offers one of the best B2B sales training programs, the WbD Revenue Academy. The platform’s interactive, hands-on approach increases business performance and helps unite teams around a common language that everyone can understand. Winning by Design’s instructor-led trainings are both helpful and engaging, allowing learners to access various videos, exercises, and frameworks to enhance their education. Winning by Design offers various courses for prospecting, sales, and more. Course titles include Prospecting for Impact, Selling Into Enterprise Accounts, Customer Success For Impact, and Revenue Architecture. Courses are offered each month in multiple time zones and include an LMS learning journey for students.

With Winning by Design, you can offer your team custom, private courses that are highly tailored to your unique business needs. The platform’s trainers become familiar with your process and work alongside you to develop a program to help you achieve your sales goals. The platform also provides weekly interactive sessions so that users can see their progress over time using proven scorecards to ensure the ROI of your program. Winning by Design’s sales training courses can be extremely helpful to your business as you grow in your sales knowledge and work to equip new team members with the skills and knowledge they need to be successful in their respective roles within your organization.

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