Best in class sales team training

Give your entire GTM the skills and common language they need to succeed in driving recurring revenue

Processes for all revenue teams

Achieve sustainable growth, with consistent process design and training applied across the entire Revenue team

Live, interactive training led by experts

Give your reps the fundamental skills needed for their roles – whether AE, SDR, CSM, or Manager

Trusted by 600+ SaaS companies

We help recurring revenue teams achieve sustainable growth. Our scientific models and frameworks are used by high-growth Scale-Ups, startups, and Fortune 500 companies

Our Process

In a modern recurring revenue business, it is impossible to scale without treating growth as a science. We apply proven frameworks and expose the math that underpins each step of the customer journey.


Uncover gaps and opportunities to optimize recurring revenue growth

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Apply a universal methodology and process across your entire customer journey


Activate through defined processes and playbooks, implemented directly into your workflow

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Arm your reps with the core skills for success, with a common language to unify as one GTM team

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Provide your team with ongoing development to make change stick, gauge progress, and reach your goals

In their words

We’re proud of the company we keep. More than 600 clients around the world and counting.

Kim Ventura-Perkins 1st
Senior Manager, Sales Enablement | DocuSign
1d Edited

How do you get a 2.5k+ field organization of sellers to speak the same language?

You partner with one of the best in the business, Winning by Design, to deploy a singular sales methodology to better equip our teams.

Over the last 3 months, a small group of Sales Enablement leaders had the opportunity to learn a SaaS-focused sales methodology and how to deploy globally.

I am confident that through this methodology, we will be able to level up as a sales organization and better drive #IMPACT with our clients.

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Niko Thielsch 1st
VP Sales & CS | Alasco
1d Edited

A few weeks ago we joined forces with Winning by Design. We started a 360 approach to level up everything from sales org, to processes, tool stack and of course our GTM market approach. (why? well spoiler #BANT, #MEDDIC all nice but not state of the art because they are #seller-centric and not #customer-centric. They all have their importance but falling short covering the entire funnel from prospecting, closing/winning to onboarding and LTV -> that is why we adopt the #SPICED framework).

For me as a Rep (long time ago) and as Revenue Leader, the SPICED framework was and is a game changer. The impact on GTM, the operational level, the business model and the underlying data required makes it unbeatable for me.

In the following week, all our Reps will go through the best in class sales and customer success training covering the entire sales funnel, skills, mindset and coaching frameworks.
This is a massive investment into our company’s future and primarily in our current talent to develop sales & customer success ⭐️ superstars ⭐️

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Richard McGuinness 1st
VP of Sales EMEA | ClickUp
1d Edited

I recently completed the ‘Mastership in Revenue Architecture’ course and can’t begin to tell you how useful it has been. As a revenue professional, understanding the baseline models of the revenue machine is crucial for success, and too often we spend our time downloading the ‘software’ of sales success without really getting to understand the ‘operating system’ that everything runs on. This is where the Revenue Architecture model kicks in.

This isn’t a course on ‘how to sell’ or ‘where to find your ICP’ – this is a course that covers the fundamentals of GTM model design and execution, and I cannot recommend it highly enough. If you have chosen to build a career as a revenue professional, you should consider this course an update to your core OS.

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David Collett 1st
EMEA Referral Partner Manager | Catapult
1d Edited

The most advanced and complete SaaS sales / GTM framework (and training) I’ve ever come across. PERIOD!

I’ve consumed all the most famous sales methods you can think of. But it always felt like the picture was incomplete and something was missing. That was until I discovered WbD and their unique YouTube videos. It literally blew me away and change my view on SaaS sales methodology. Forget about tricks to “close the deal” and wing it like the pro…If like me you’ve been longing for a sales training framework that breathe data, can reconcile all other methods you’ve learned about, put processes and models first, then your search is over.

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Ethan Gustav 1st
VP of Revenue, North America and Global Accounts | Infobip
1d Edited

To be clear, the team at WbD that we partnered with were incredible. So skilled, professional, collaborative, empathetic, and appropriately flexible and prescriptive to our acute needs.

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Rachel Phipps 1st
Director of Customer Success, EMEA | SmartRecruiters
1d Edited

Rather than simply sign off, I want to say I’m DELIGHTED with the output we have now…Overall, I’m blown away by the work that has gone into this. This significantly supports us to raise the bar and deliver a notably higher standard of CS. This WILL become what we live and breathe within CS, and I know the team will embrace the content, structure and guidance it provides.

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Rich Taylor 1st
VP of Operations and Chief of Staff | Qualio
1d Edited

The expert team from Winning by Design dove deep into our go-to-market teams, processes and data to uncover some critical growth levers for our business. Not only are these insights and action plans essential for our next stage of growth, but they are also helping to get everyone on the same page! Would I recommend Winning by Design to fellow B2B SaaS Growth Leaders – absolutely!

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Kevin Lord 1st
Head of Practice Sales | FreeAgent
4d Edited

Using SPICED is a firm favourite of mine!

The Winning by Design methodology is what we have implemented successfully at FreeAgent the past 3 or 4 years.

Simple sales framework to help with your conversations keeps you consistent and, more importantly, in control of what is being said!

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Koen Stam 1st
Head of Benelux | Personio
1d Edited

Winning by Design is deep to my heart. Have had the pleasure implementing WBD sales fundamentals in 2017.

Can very very very much recommend Roelof Hengst, Dan Smith, Maria Abad Baides, and their free great content and blueprints on their website.

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Kevin McCombie 1st
Depot Support Engineer | TransPennine Express
1d Edited

They have a very easy-to-use learning system and blueprints you can download to help with learning. They conducted live sessions, which were very interactive; the instructor worked with all members of the course and showed a very high level of professionalism and, to top it off, had great energy.

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Megan Wagstaff 1st
Sales Development Manager | The Arbinger Institute
1d Edited

After our first class of Prospecting with Intent with Winning by Design I’m excited to rework emails in our sequences.

The “RRR” Framework has helped us realize we need to be better at providing value for our clients in our emails. I’m pumped to see what this will do for our SDR team! If you are an SDR leader or an SDR I recommend learning about “RRR”- Relevance, Reward, and Request.

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Hugo Roget 1st
Business Development Executive UK | Ryte
1d Edited

Thank you to Winning by Design for providing such a great course. Our Trainer Antoine Mandy is really next level!

I highly recommend any sales team to go through this training, it really brings up the level of professionalism we give our prospects during meetings and ultimately helps us deliver better value to our customers.

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Felix Beccar 1st
1d Edited

The amazing team at Winning by Design has very powerful frameworks and examples, a lot of free content on Youtube too

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Natalia Ardila Mejia 1st
Chief Experience Officer | Kriptos
1d Edited

Helpful and great methodology to learn. What I liked best was the impact of the storytelling “hero story”, spiced framework, and the importance of the 1st value and full value.

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Charae Harrison 2nd
Senior Mid Market Account Manager | Levelset
1d Edited

Wbd is changing the way I approach selling! I love how simple it was to understand. I’m a visual learner and I feel like the homework and training was a home run for me. Our instructor even tailored the training to our specific type of sale!

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Alee Hess 2nd
Senior Mid-Market Expansion Account Manager | Levelset
1d Edited

The trainers are incredible, as well as the platform itself. The first thing they teach you is how people learn — then they show you how we’ll utilize that knowledge to make our time training together more impactful.

Their process exposes you to the information multiple times and in various ways (read, watch, talk it out). The collateral provided is helpful to reference back to as well. Trainers are personable and make the courses more enjoyable.

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Walter Brown 1st
Sr. Account Executive | ThoughtTrace
1d Edited

Excellent sales courses. I like the suggested real-scenario application of this which was highlighted in the pre-work videos. The upside of using it is that it gives you a proven plan of attack.

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Jason Seale 1st
Director of Client Support Services | Central 1
1d Edited

Very knowledgeable and engaging presenters help bring the materials alive, allowing the lesson to resonate better.

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Mike Buccialia 1st
Fractional Sales Leader
1d Edited

Like most things these days, a lot of that has become data-driven, and in my opinion Jacco van der Kooij and the team at Winning by Design have a lock on what metrics you need to inform your strategy and drive growth.

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Top Sales Training Programs

Sales training is crucial for those working in sales. It provides foundational knowledge that can be applied to various scenarios and is one of the best ways to ensure business success. While sales training can be completed via internal instruction, many companies use third-party sales training programs. Sales courses online can be particularly helpful for those that want to complete course material on their own time. Rather than having to show up at a physical location at a given time and place, they can simply log onto the training program and go through course modules at their own pace and in their own home or office.

When looking for sales training courses online, it can be helpful to outline your preferred criteria. For example, what kind of training are you looking for? Do you want something that just includes the basics, or that goes into further depth? What does your budget look like and how long do you expect to spend going through the program? The best sales training programs offer detailed information on what to expect with the training, so be sure to do your research when deciding between programs. Just because a program is highly-rated doesn’t necessarily mean it’s the right one for your company.

You might also try searching for “sales training programs near me” to find in-person training programs. The top sales training programs are usually well-advertised, but it’s still worth looking around to see what you can find. Winning by Design is among the best sales training companies, providing quality-assured learning materials and proven training courses to create one of the top programs in the industry. Winning by Design can help you transform your sales program and get more out of your training process, setting you up for a more successful future.

Top Sales Training Programs 2022

Searching for the “top sales training programs 2022” or “top sales training programs 2021” can yield many helpful results, displaying some of the best programs currently available. However, it’s important to filter through your options to find the program that’s best for your company. For instance, you can make a checklist outlining your must-have and desired features. This can give you a better idea of what to look for, allowing you to easily sort through programs and find the one that’s most compatible with your business needs.

Online sales training programs are the most popular, and for good reason. They not only reach a broader audience, but allow learners to move at their own pace. Instead of having to meet with an instructor at a set place and time, you can log onto the platform wherever you’re working from and complete course material. Most of the top sales programs today offer extreme flexibility in terms of where and how coursework is completed, allowing learners to fit the program in with their work schedules and personal lives. With more people working and going to school online, these types of programs are in greater demand than ever.

Winning by Design’s Revenue Academy is the best training program for businesses looking to train their entire GTM team. With certifications for those in sales, customer success, revenue management and more, Winning by Design can help you achieve your business goals using best-in-class training materials. The program unifies all those on your team around a common language so that they’re on the same page and continually work towards shared business objectives. As such, Winning by Design is not only great for sales, but all those involved in your marketing program.

Sales Training Programs For Companies

Because there are so many sales training programs for companies, it can be difficult to determine the best program for your needs. Searching for the training industry top 20 sales training companies can be a good start, but to narrow your options, you’ll need to assess each program and see how well it aligns with your needs. For example, if you’re looking to get certified in sales and marketing, then you should look for online certification courses in sales and marketing. Similarly, if you want to learn more about customer success, you can look specifically for customer success service training programs.

Still, before diving headfirst into any training course, it can be helpful to see how these programs actually work. Different people learn best in different ways, so it’s important to understand the needs of your team and experiment with different learning styles to see what works best for them. You can also view a sales training program example to understand more about the layout and progression of these trainings. You don’t want to invest in a program that doesn’t align with your business goals, so it can be a good idea, if possible, to view some sort of demonstration or example to see what the program looks like. 

Winning by Design is one of the companies with the best sales training programs. Here’s a quick look at the types of courses and learning programs offered through the platform:

Open Courses

  • Offered each month in multiple time zones
  • Easy sign-up
  • Curriculum that unifies your entire GTM team
  • LMS learning for all students

Private Courses

  • Custom curriculum with real-life scenarios
  • Manager reporting and feedback
  • Training options for on-site learning
  • Academy-building for companies


  • Ensure the ROI of your training efforts
  • Monitor your progress and identify problems
  • Participate in group sessions with feedback

Best Sales Courses Online

Browsing the best sales courses online can give you a better idea of your options. Gone are the old days of having to learn in an actual classroom. Today, you can access a variety of training materials offered by companies all over the world without having to leave your home. If you want to narrow your results to the best programs that have been available in recent years, you can search for the top sales training programs 2021 or 2022 for the most up to date info.

If you want to do more than simply complete a training course, you can look for a program that provides official certification. Sales training certification is a great way to improve your skill set and demonstrate your proficiency in different areas of sales. There are plenty of online sales courses with certificates, so whether you’re a small business with limited training needs or a large corporation looking to train dozens of employees, you should be able to find something that meets your needs and, as mentioned previously, the ability to move at your own pace can be extremely convenient, which is why online courses have become so popular.

When deciding between the best online sales courses, you might also consider reaching out to each provider. Speaking to them one-on-one can give you a better idea of what each program offers and whether their courses are right for your teams. This can help you determine if they’d be a good fit. See if their curriculum covers the skills or topics you want to address with your team. If you want your teams to undergo customer service training, for instance, then you should make sure that your training program of choice offers lessons or modules on that particular skill set.

B2B Sales Training Programs

There are many reasons you might want to complete a sales training program. While it’s possible to teach your teams necessary skills on your own, working with a certified program with an expert instructor can be a great way to equip teams with the proper tools and resources they need to succeed in their jobs. Online sales training programs are especially helpful for those that want to complete coursework on their own time. Rather than having to meet at a physical location, learners can log onto the training platform and go through the program at their own pace.

If possible, you should look for a program that’s as closely aligned to your business or industry as possible. Those that work in the B2B space should search for B2B sales training programs or the best B2B sales training, and so on. If you’re specifically wanting to train new employees, then it’s best to find a sales training program for new employees. Different programs are best suited to different kinds of learners with different needs, so businesses should account for this when weighing their options. Just because a training program looks good on paper doesn’t necessarily mean it’s right for your team.

In addition to open courses, Winning by Design offers custom training that is tailored to your business needs and target audience. The program’s team of experts can become familiarized with your process so that they’re better equipped to help you address your needs and put your team on the path to success. Working with high-growth revenue companies such as Adobe and Calendly, Winning by Design has developed a proven methodology for promoting greater sales growth and training teams to get more out of the sales process. What’s more, by passing your course exam you receive industry-recognized certification. You can post this directly to your LinkedIn account, demonstrating your knowledge to potential employers.

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