Learn About a Wide Range of Sales Training Topics

Give your entire sales teams access to the industry’s most highly rated training and coaching programs that cover a vast range of sales training topics geared to drive recurring revenue.

Processes for all revenue teams

Achieve sustainable growth, with consistent process design and training applied across the entire Revenue team

Live, interactive training led by experts

Give your reps the fundamental skills needed for their roles – whether AE, SDR, CSM, or Manager

Trusted by 600+ SaaS companies

We help recurring revenue teams achieve sustainable growth. Our scientific models and frameworks are used by high-growth Scale-Ups, startups, and Fortune 500 companies

Our Process

In a modern recurring revenue business, it is impossible to scale without treating growth as a science. We apply proven frameworks and expose the math that underpins each step of the customer journey.


Uncover gaps and opportunities to optimize recurring revenue growth

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Apply a universal methodology and process across your entire customer journey


Activate through defined processes and playbooks, implemented directly into your workflow

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Arm your reps with the core skills for success, with a common language to unify as one GTM team

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Provide your team with ongoing development to make change stick, gauge progress, and reach your goals

In their words

We’re proud of the company we keep. More than 600 clients around the world and counting.

Kim Ventura-Perkins 1st
Senior Manager, Sales Enablement | DocuSign
1d Edited

How do you get a 2.5k+ field organization of sellers to speak the same language?

You partner with one of the best in the business, Winning by Design, to deploy a singular sales methodology to better equip our teams.

Over the last 3 months, a small group of Sales Enablement leaders had the opportunity to learn a SaaS-focused sales methodology and how to deploy globally.

I am confident that through this methodology, we will be able to level up as a sales organization and better drive #IMPACT with our clients.

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Niko Thielsch 1st
VP Sales & CS | Alasco
1d Edited

A few weeks ago we joined forces with Winning by Design. We started a 360 approach to level up everything from sales org, to processes, tool stack and of course our GTM market approach. (why? well spoiler #BANT, #MEDDIC all nice but not state of the art because they are #seller-centric and not #customer-centric. They all have their importance but falling short covering the entire funnel from prospecting, closing/winning to onboarding and LTV -> that is why we adopt the #SPICED framework).

For me as a Rep (long time ago) and as Revenue Leader, the SPICED framework was and is a game changer. The impact on GTM, the operational level, the business model and the underlying data required makes it unbeatable for me.

In the following week, all our Reps will go through the best in class sales and customer success training covering the entire sales funnel, skills, mindset and coaching frameworks.
This is a massive investment into our company’s future and primarily in our current talent to develop sales & customer success ⭐️ superstars ⭐️

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Richard McGuinness 1st
VP of Sales EMEA | ClickUp
1d Edited

I recently completed the ‘Mastership in Revenue Architecture’ course and can’t begin to tell you how useful it has been. As a revenue professional, understanding the baseline models of the revenue machine is crucial for success, and too often we spend our time downloading the ‘software’ of sales success without really getting to understand the ‘operating system’ that everything runs on. This is where the Revenue Architecture model kicks in.

This isn’t a course on ‘how to sell’ or ‘where to find your ICP’ – this is a course that covers the fundamentals of GTM model design and execution, and I cannot recommend it highly enough. If you have chosen to build a career as a revenue professional, you should consider this course an update to your core OS.

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David Collett 1st
EMEA Referral Partner Manager | Catapult
1d Edited

The most advanced and complete SaaS sales / GTM framework (and training) I’ve ever come across. PERIOD!

I’ve consumed all the most famous sales methods you can think of. But it always felt like the picture was incomplete and something was missing. That was until I discovered WbD and their unique YouTube videos. It literally blew me away and change my view on SaaS sales methodology. Forget about tricks to “close the deal” and wing it like the pro…If like me you’ve been longing for a sales training framework that breathe data, can reconcile all other methods you’ve learned about, put processes and models first, then your search is over.

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Ethan Gustav 1st
VP of Revenue, North America and Global Accounts | Infobip
1d Edited

To be clear, the team at WbD that we partnered with were incredible. So skilled, professional, collaborative, empathetic, and appropriately flexible and prescriptive to our acute needs.

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Rachel Phipps 1st
Director of Customer Success, EMEA | SmartRecruiters
1d Edited

Rather than simply sign off, I want to say I’m DELIGHTED with the output we have now…Overall, I’m blown away by the work that has gone into this. This significantly supports us to raise the bar and deliver a notably higher standard of CS. This WILL become what we live and breathe within CS, and I know the team will embrace the content, structure and guidance it provides.

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Rich Taylor 1st
VP of Operations and Chief of Staff | Qualio
1d Edited

The expert team from Winning by Design dove deep into our go-to-market teams, processes and data to uncover some critical growth levers for our business. Not only are these insights and action plans essential for our next stage of growth, but they are also helping to get everyone on the same page! Would I recommend Winning by Design to fellow B2B SaaS Growth Leaders – absolutely!

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Kevin Lord 1st
Head of Practice Sales | FreeAgent
4d Edited

Using SPICED is a firm favourite of mine!

The Winning by Design methodology is what we have implemented successfully at FreeAgent the past 3 or 4 years.

Simple sales framework to help with your conversations keeps you consistent and, more importantly, in control of what is being said!

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Koen Stam 1st
Head of Benelux | Personio
1d Edited

Winning by Design is deep to my heart. Have had the pleasure implementing WBD sales fundamentals in 2017.

Can very very very much recommend Roelof Hengst, Dan Smith, Maria Abad Baides, and their free great content and blueprints on their website.

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Kevin McCombie 1st
Depot Support Engineer | TransPennine Express
1d Edited

They have a very easy-to-use learning system and blueprints you can download to help with learning. They conducted live sessions, which were very interactive; the instructor worked with all members of the course and showed a very high level of professionalism and, to top it off, had great energy.

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Megan Wagstaff 1st
Sales Development Manager | The Arbinger Institute
1d Edited

After our first class of Prospecting with Intent with Winning by Design I’m excited to rework emails in our sequences.

The “RRR” Framework has helped us realize we need to be better at providing value for our clients in our emails. I’m pumped to see what this will do for our SDR team! If you are an SDR leader or an SDR I recommend learning about “RRR”- Relevance, Reward, and Request.

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Hugo Roget 1st
Business Development Executive UK | Ryte
1d Edited

Thank you to Winning by Design for providing such a great course. Our Trainer Antoine Mandy is really next level!

I highly recommend any sales team to go through this training, it really brings up the level of professionalism we give our prospects during meetings and ultimately helps us deliver better value to our customers.

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Felix Beccar 1st
1d Edited

The amazing team at Winning by Design has very powerful frameworks and examples, a lot of free content on Youtube too

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Natalia Ardila Mejia 1st
Chief Experience Officer | Kriptos
1d Edited

Helpful and great methodology to learn. What I liked best was the impact of the storytelling “hero story”, spiced framework, and the importance of the 1st value and full value.

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Charae Harrison 2nd
Senior Mid Market Account Manager | Levelset
1d Edited

Wbd is changing the way I approach selling! I love how simple it was to understand. I’m a visual learner and I feel like the homework and training was a home run for me. Our instructor even tailored the training to our specific type of sale!

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Alee Hess 2nd
Senior Mid-Market Expansion Account Manager | Levelset
1d Edited

The trainers are incredible, as well as the platform itself. The first thing they teach you is how people learn — then they show you how we’ll utilize that knowledge to make our time training together more impactful.

Their process exposes you to the information multiple times and in various ways (read, watch, talk it out). The collateral provided is helpful to reference back to as well. Trainers are personable and make the courses more enjoyable.

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Walter Brown 1st
Sr. Account Executive | ThoughtTrace
1d Edited

Excellent sales courses. I like the suggested real-scenario application of this which was highlighted in the pre-work videos. The upside of using it is that it gives you a proven plan of attack.

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Jason Seale 1st
Director of Client Support Services | Central 1
1d Edited

Very knowledgeable and engaging presenters help bring the materials alive, allowing the lesson to resonate better.

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Mike Buccialia 1st
Fractional Sales Leader
1d Edited

Like most things these days, a lot of that has become data-driven, and in my opinion Jacco van der Kooij and the team at Winning by Design have a lock on what metrics you need to inform your strategy and drive growth.

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SaaS Sales Strategies

SaaS sales strategies are designed to improve SaaS sales. Because SaaS marketers aren’t trying to sell a physical product, they often have to work twice as hard to spread brand awareness and get customers interested in their services. A good SaaS sales strategy will account for the differences between physical products and software and help businesses target those that are most likely to make a purchase. They need to consider the way their business is positioned online and how they intend to deliver their software products to customers. 

Developing SaaS sales strategies can be complicated and strategists must have extensive knowledge of the software they’re trying to sell. They need to know how to effectively market that service and who to target. SaaS marketing is an entirely different game than other types of marketing, and SaaS sales strategists need to be able to effectively navigate the digital landscape to make people aware of whatever it is they’re selling. Participating in a SaaS sales training program is a great way to learn more about SaaS sales and how you can improve your strategy.

Winning by Design offers strategy consulting and coaching programs for SaaS sales and high-velocity B2B sales organizations. Trusted by over 200 leading companies, including Adobe and Uber Eats, WbD’s SaaS sales strategies emphasize the importance of consistently discovering, communicating, and delivering business impact across the entire customer journey. Winning by Design’s SaaS sales method involves the cumulative application of fundamental skills and processes by all customer-facing employees. By partnering with WbD, you can transform your sales strategy and achieve a higher level of success with your SaaS sales process. This can result in increased revenue and ultimately aid in business growth.

B2B SaaS Sales Strategy

A B2B SaaS sales strategy serves as a guiding roadmap for those in the B2B SaaS realm. For example, your B2B software sales strategy might focus on targeting customers of a certain demographic or those that frequently visit certain websites. Startups may particularly struggle to create SaaS sales strategies, but it’s critical that they work to establish themselves as trusted brands in the space, which is why developing a B2B startup sales strategy is crucial for startup companies. 

There are many different types of SaaS sales models, and it’s important to consider your unique business needs to find the model or framework that’s best for your organization. You can start by identifying your ideal customers and then start conducting active lead generation to initiate contact with those customers. Help them understand your product and how it can fill whatever gaps they may be experiencing in their workflows. Determining how to best position your product to entice leads is crucial to the sales process, whether you’re engaging in the enterprise SaaS sales process or are a startup trying to get your brand name out there. By defining your needs and goals, you can more easily attract customers and complete sales.

SaaS Sales Strategy Template

If you need help getting started developing a strategy, you can use a SaaS sales strategy template. This can be a great way to learn how to write a sales strategy and which factors to account for when deciding how to reach your target audience. While coming up with an effective sales strategy is easier said than done, a B2B sales strategy template can help guide you through the process so that you are better equipped to plan and execute your own strategies in the future. 

You should choose a sales strategy framework based on your particular product or how you plan to sell your services. For example, if you’re a B2B company targeting enterprise organizations specifically, you should find a template that’s designed for that audience. Outlining your needs and objectives ahead of time can be a good way to find the right template or framework for your business. No two SaaS companies are exactly alike, and so just because one framework has proved successful for one business doesn’t necessarily mean it’s going to yield desired results for yours.

SaaS Sales Training

In addition to using templates, companies that are looking to improve their sales may benefit from completing SaaS sales training. SaaS sales coaching and training can be a perfect option for those that are new to your team and want to learn more about the sales process. One of the great things about software sales training is that it can be done online. This means that all team members, even those that work remotely, can participate in the program and move at their own pace. Companies with remote or hybrid workers can thus benefit particularly from having their sales teams complete this type of training.

When looking for the best SaaS sales certification program for your business, you should consider your teams and their needs and preferences. Do your teams work from the office or do they work at least part of the time remotely? Where are the gaps in their sales skills? To what extent do you want to be involved in the teaching process? What does your budget look like? Asking yourself these questions is a good way to determine the type of training program that’s going to be best for your teams.

SaaS Sales Certification

There are many different kinds of SaaS sales certification programs, so no matter what your specific needs, you should be able to find something that meets your requirements. Some programs are self-paced, while others meet at certain times, whether in physical locations or online classrooms. When trying to decide between software sales certification programs, it’s essential to communicate with your teams to better understand their learning styles and get an idea of what they feel they need the most help with. For example, if you find that your teams struggle to identify their target audience, you might choose a certification program that focuses specifically on that aspect of the sales process. 

Winning by Design offers one of the best SaaS sales certification programs in the industry, helping users equip teams with the skills they need to succeed in sales and ultimately drive revenue. WbD’s Revenue Academy provides role-based training certifications for your whole GTM team. Courses include Prospecting for Impact, Selling for Impact, and Revenue Architecture. Winning by Design offers both open and private courses based on the specific needs of your organization. Classes are primarily offered online with onsite training options, making the Revenue Academy an excellent choice for those that desire greater flexibility with their certification program.

Enterprise SaaS Sales Strategy

There are many different SaaS sales models that you can leverage to achieve your desired outcomes. Not all models and frameworks are suited for all types of businesses, however, so it’s essential to choose the model that’s most aligned with your company needs and goals. For example, if you run an enterprise company, you should focus on developing an enterprise SaaS sales strategy specifically. This might involve reaching out to other enterprise organizations directly and forming personal connections. 

Unlike other sales strategies, which focus on targeting broader audiences, enterprise strategies are designed to target more niche audiences. As such, when developing an enterprise SaaS strategy, it’s important for businesses to account for the one-on-one conversations that are often necessary to obtain buy-in and convince potential customers of the necessity of their software. The goal is to demonstrate that your product is the solution best suited to meet their needs. On the other hand, if you’re trying to target a wider audience on a less personal level, you might choose to go with a strategy designed specifically around brand awareness as opposed to reaching the most people possible.

What is SaaS Sales Model

So what is a SaaS sales model? Simply put, a SaaS sales model is a system or framework designed to help SaaS companies sell their products. This often requires a great deal of SaaS sales experience, which is why many businesses elect to complete sales training prior to developing their own strategies. But what is SaaS sales experience? SaaS sales experience refers to the set of skills acquired over time by engaging in SaaS sales-related activities. Your B2B SaaS sales process can be vastly improved with the right training and expertise. By completing a training program, you also demonstrate to 

Ultimately, whether you need help with the enterprise SaaS sales process or otherwise, it’s important to train your sales team on best practices so that they are well-equipped to tackle whatever challenges come their way. Certification programs like those offered by WbD can help put you on the fast track to success and continually look for ways to increase your revenue stream. SaaS sales strategizing can be undoubtedly tricky, but with the right tools and training, your sales team can begin targeting the right customers, increase conversion rates, and ultimately boost sales. This is critical to the success of your sales program and organization as a whole.

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